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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
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FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported): September 15, 2005
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ADVANCED MARKETING SERVICES, INC.
(Exact Name of Registrant as Specified in Charter)
Delaware 0-16002 95-3768341
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(State or Other Jurisdiction of (Commission File Number) (IRS Employer
Incorporation) Identification No.)
5880 Oberlin Drive, San Diego, California 92121
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(Address of principal executive offices) (Zip Code)
(858) 457-2500
Registrant's telephone number, including area code
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Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):
|_| Written communications pursuant to Rule 425 under the Securities Act (17
CFR 230.425)
|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))
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Item 5.02 Departure of Directors or Principal Officers; Election of Directors;
Appointment of Principal Officers.
On September 15, 2005, Advanced Marketing Services, Inc. (the "Company")
announced the appointment of Jack Dollard as executive vice president and chief
operating officer.
Dollard, 51, headed JND Consulting, a San Diego area independent
consulting firm focused on aiding companies in their process improvements,
mergers and acquisitions activity, cost containment and supply chains, and time
and motion plant activity programs, from 2001 until joining AMS. From 2000 until
2001, Dollard was senior vice president for worldwide operations of Gateway,
Inc., in San Diego. From 1997 until 2000, Dollard was president of Qualcomm
Electronics and senior vice president for worldwide operations of Qualcomm,
Inc., in San Diego. Dollard holds a bachelor's degree in business from Loras
College of Dubuque, Iowa and an MBA from Central Michigan University.
A copy of the Company's public announcement of the above is attached
hereto as Exhibit 99.1 to this report and is incorporated herein by reference.
Item 9.01 Financial Statements and Exhibits.
(c) Exhibits.
99.1 Public Announcement issued by the Company on September 15, 2005
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
Dated: September 20, 2005 Advanced Marketing Services, Inc.
/S/ Bruce C. Myers
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Bruce C. Myers
President and Chief Executive Officer