Definitive Additional Materials

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 14A

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(Amendment No.     )

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THE HILLSHIRE BRANDS COMPANY

 

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*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on October 25, 2012.

 

                   
        Meeting Information     

THE HILLSHIRE BRANDS COMPANY

 

 

Meeting Type:          Annual Meeting

   
    For holders as of:    September 4, 2012    

 

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    Date:    October 25, 2012       Time: 9:30 - 11:00 a.m., Central Time    
    Location:    Indian Lakes Resort/Hilton    
       250 W. Schick Road    
       Bloomingdale, IL 60108    
              
           
   

You are receiving this communication because you hold shares in the above named company.

 

   

This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.hillshirebrands.com/annualmeeting or easily request a paper copy (see reverse side).

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We encourage you to access and review all of the important information contained in the proxy materials before voting.

 

 

See the reverse side of this notice to obtain proxy materials and voting instructions.


   

 

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  Voting Items                   
 

 

The Board of Directors recommends you

vote FOR each of the nominees for director.

       
 

 

1.     Election of 10 directors

    The Board of Directors recommends you vote FOR proposals 2 through 4.  
 

 

        Nominees:

                
 

        1a.

 

Todd A. Becker

     

2.    

  Ratification of the appointment of PricewaterhouseCoopers LLP as independent registered public accountants for fiscal 2013.           
             
 

        1b.

 

Christopher B. Begley

     

3.    

  Advisory vote to approve executive compensation.  
                      
 

        1c.

 

Ellen L. Brothers

     

4.    

  Vote on approval of the 2012 Long-Term Incentive Stock Plan.  
             
 

        1d.

 

Virgis W. Colbert

      NOTE: Such other business as may properly come before the meeting  
 

 

        1e.

 

 

Sean M. Connolly

      or any adjournment thereof.  
                      
 

        1f.

 

Laurette T. Koellner

         
                      
 

        1g.

 

Craig P. Omtvedt

         
                      
 

        1h.

 

Sir lan Prosser

       
           
 

        1i.

 

Jonathan P. Ward

         
             
 

        1j.

 

James D. White

         
             
                      
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