Edgar Filing: ADVANCED MARKETING SERVICES INC

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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3235-0287

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January 31, 2005

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

PAULSEN LOREN CARL

2. Issuer Name and Ticker or Trading Symbol
ADVANCED MARKETING SERVICES INC [MKT]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

__X__ Director	_____ 10% Owner
__X__ Officer (give title below)	_____ Other (specify below)
Executive Vice President

(Last)

(First)

(Middle)

5880 OBERLIN DRIVE

3. Date of Earliest Transaction (Month/Day/Year)
03/31/2005

(Street)

SAN DIEGO, CA 92121

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/31/2005		S⁽¹⁾		1,200	D	$ 6.2	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		1,100	D	$ 6.18	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		200	D	$ 6.17	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		2,200	D	$ 6.16	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		47,200	D	$ 6.15	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		300	D	$ 6.12	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		400	D	$ 6.11	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		25,000	D	$ 6.1	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		500	D	$ 6.07	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		200	D	$ 6.06	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		500	D	$ 6.02	1,169,692 ⁽²⁾	I	by living trust
Common Stock	03/31/2005		S⁽¹⁾		36,900	D	$ 6	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		100	D	$ 6.19	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		100	D	$ 6.16	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		100	D	$ 6.14	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		200	D	$ 6.09	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		2,700	D	$ 6.08	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		2,700	D	$ 6.07	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		500	D	$ 6.06	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		106,100	D	$ 6.05	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		300	D	$ 6.04	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		18,400	D	$ 6.03	1,169,692 ⁽²⁾	I	by living trust
Common Stock	04/01/2005		S⁽¹⁾		300	D	$ 6.02	1,169,692 ⁽²⁾	I	by living trust
Common Stock								224,632 ⁽²⁾	I	Irrevocable Trust ⁽³⁾

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
PAULSEN LOREN CARL 5880 OBERLIN DRIVE SAN DIEGO, CA 92121	X		Executive Vice President

Signatures

/s/ Loren C. Paulsen		04/04/2005
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	These shares were sold by and at the direction of Merrill Lynch in connection with a loan agreement under which the shares were pledged as collateral. The timing and terms of the sales transactions were at the discretion of Merrill Lynch and were not initiated by or directed by Mr. Paulsen.
(2)	All share numbers are as adjusted to reflect prior stock splits.
(3)	Represents shares held by an irrevocable trust of which Mr. Paulsen is neither a trustee nor a beneficiary and as to which Mr. Paulsen disclaims beneficial ownership.

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