UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934
For the month of March 2009
Commission File Number: 001-33765
AIRMEDIA GROUP INC.
17/F, Sky Plaza,
No. 46 Dongzhimenwai Street
Dongcheng District
100027, Beijing
People’s Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form
20-F or Form 40-F.
Form 20-F þ Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(1): o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7): o
Exhibit 99.1
AirMedia Obtains Concession Rights in Beijing and Shenzhen Airports
Company penetrates into traditional media
and strengthens leadership in digital media advertising
Beijing, China — March 13, 2009 — AirMedia Group Inc. (Nasdaq: AMCN), operator of the largest
digital media network in China dedicated to air travel advertising, today announced that it
recently obtained the contractual concession rights to operate various traditional advertising
media in Beijing Capital International Airport and Shenzhen International Airport and digital
frames in the baggage claim areas in Beijing Capital International Airport. In addition, AirMedia
also renewed its concession rights contract for digital TV screens in Shenzhen International
Airport.
AirMedia entered into a concession rights contract with Beijing Capital International Airport to
operate traditional advertising formats including billboards, light boxes and other formats in 376
locations at Terminals 1, 2, and 3 of Beijing Capital International Airport from April 1, 2009 to
March 31, 2012. AirMedia will start operating most of these 376 locations on April 1, 2009. In the
same contract, AirMedia also obtains concession rights to operate digital frames in the baggage
claim areas in all of the three Terminals from April 1, 2009 to March 31, 2012. Previously,
AirMedia only operated digital frames in the departure areas of Terminals 2 and 3. The newly
obtained concession rights will significantly enhance AirMedia’s digital frame presence in the
arrival areas to meet advertisers’ strong demands for advertisements in Beijing Capital
International Airport.
AirMedia also entered into a concession rights contract with Shenzhen International Airport to
operate 90 light boxes in the arrival walkways of Terminals A and B of Shenzhen International
Airport from April 1, 2009 to December 31, 2011. AirMedia will start operating the light boxes in
most of these 90 locations on April 1, 2009.
“We are excited about the signing of these contracts as we expected in our fourth quarter 2008
earnings release. These contracts also opened a new era for AirMedia to become a one-stop operator
of both digital and traditional media in the air travel advertising sector with a leading market
share. We believe we are now better positioned to broaden and integrate our customer base,
strengthen our pricing power and further enhance our relationships with airports and airlines,”
commented Herman Guo, chairman and chief executive officer of AirMedia.
In a separate concession rights contract with Shenzhen International Airport, AirMedia also renewed
its concession rights contract to continue operating digital TV screens in Shenzhen International
Airport from January 1, 2009 to December 31, 2011.
Taking into account the above new concession rights contracts and some other concession rights
contracts expected to be entered into, AirMedia currently expects that total concession fees for
all the product lines in the second quarter of 2009 will be at least US$30.3 million.
About AirMedia Group Inc.
AirMedia Group Inc. (Nasdaq: AMCN) operates the largest digital media network in China dedicated to
air travel advertising. AirMedia has contractual concession rights to operate digital TV screens in
53 airports, including all of the 30 largest airports in China. AirMedia also has contractual
concession rights to operate TV-attached digital frames ranging from 46 to 52 inches and
stand-alone digital frames ranging from 63 to 82 inches in 22 major airports. In addition, AirMedia
has contractual concession rights to place its programs on the routes operated by 10 airlines,
including the three largest airlines in China, and the exclusive rights in mainland China to sell
advertisements on Cathay Pacific Airline and Dragonair’s routes. In select major airports, AirMedia
also operates traditional media platforms, such as billboards, light boxes, and mega display
screens. For more information about AirMedia, please visit
http://www.airmedia.net.cn.
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Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe
harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as “will,” “expect,” “anticipate,”
“future,” “intend,” “plan,” “believe,” “estimate,” “confident” and similar statements. Among other
things, the quotations from management in this announcement, as well as AirMedia Group Inc.’s
strategic and operational plans, contain forward-looking statements. AirMedia may also make written
or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange
Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and
other written materials and in oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including statements about AirMedia’s
beliefs and expectations, are forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of important factors could cause actual results to
differ materially from those contained in any forward-looking statement. Potential risks and
uncertainties include, but are not limited to, if advertisers or the viewing public do not accept,
or lose interest in, our air travel digital media network, we may be unable to generate sufficient
cash flow from our operating activities and our prospects and results of operations could be
negatively affected; we derive substantially all of our revenues from the provision of air travel
advertising services, and if there is a downturn in the air travel advertising industry, we may not
be able to diversify our revenue sources; if our customers reduce their advertising spending due to
an economic downturn in China and/or elsewhere or for any other reason, our revenues and results of
operations may be materially and adversely affected; if we are unable to retain existing concession
rights contracts or obtain new concession rights contracts on commercially advantageous terms that
allow us to place or operate the digital TV screens in airports or on airplanes, we may be unable
to maintain or expand our network coverage and our business and prospects may be harmed; a
substantial majority of our revenues are currently concentrated in the five largest airports and
three largest airlines in China, and if any of these airports or airlines experiences a material
business disruption, our ability to generate revenues and our results of operations would be
materially and adversely affected; AirMedia’s limited operating history makes it difficult to
evaluate our future prospects and results of operations; and other risks outlined in AirMedia’s
filings with the U.S. Securities and Exchange Commission. AirMedia does not undertake any
obligation to update any forward-looking statement, except as required under applicable law.
Investor Contact:
Raymond Huang
Investor Relations Director
AirMedia Group, Inc.
Tel: +86-10-8460-8678
Email: ir@airmedia.net
Cynthia He
Brunswick Group
Tel: +86-10-6566-2256
Email: airmedia@brunswickgroup.com
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