Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Matta Serge
  2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [SCOR]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Director & CEO
(Last)
(First)
(Middle)
C/O COMSCORE, INC., 11950 DEMOCRACY DRIVE, 6TH FLOOR
3. Date of Earliest Transaction (Month/Day/Year)
02/18/2016
(Street)

RESTON, VA 20190
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/18/2016   M   16,667 (1) A $ 0 72,053 D  
Common Stock 02/18/2016   M   12,555 (2) A $ 0 84,608 D  
Common Stock 02/18/2016   M   7,336 (3) A $ 0 91,944 D  
Common Stock 02/18/2016   M   7,336 (3) A $ 0 99,280 D  
Common Stock 02/18/2016   M   15,282 (4) A $ 0 114,562 D  
Common Stock 02/18/2016   F   28,226 (5) D $ 38.57 86,336 D  

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $ 0 02/18/2016   M     16,667   (1) 02/18/2016 Common Stock 16,667 $ 0 0 D  
Restricted Stock Unit $ 0 02/18/2016   M     12,555   (2) 02/18/2016 Common Stock 12,555 $ 0 0 D  
Restricted Stock Units $ 0 02/18/2016   M     7,336   (3) 02/18/2017 Common Stock 7,336 $ 0 22,453 D  
Restricted Stock Units $ 0 02/18/2016   M     7,336   (3) 02/18/2017 Common Stock 7,336 $ 0 15,117 D  
Restricted Stock Unit $ 0 02/18/2016   M     15,282   (4) 02/18/2017 Common Stock 15,282 $ 0 15,283 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Matta Serge
C/O COMSCORE, INC.
11950 DEMOCRACY DRIVE, 6TH FLOOR
RESTON, VA 20190
  X     Director & CEO  

Signatures

 /s/ Christiana Lin, Attorney-in-Fact   02/22/2016
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Granted pursuant to the terms of comScore, Inc. 2007 Equity Incentive Plan. One third (1/3) to vest each year beginning on February 18, 2014 and annually thereafter on future anniversaries of the Vesting Commencement Date, provided that the recipient continues to provide services to the Company through each such date.
(2) Granted pursuant to the terms of comScore, Inc. 2007 Equity Incentive Plan. One half (1/2) to vest on February 18, 2015 and one half (1/2) to vest on February 18, 2016, provided that the recipient continues to provide services to the Company through each such date.
(3) The Compensation Committee of the Company's Board of Directors approved a one-time promotion award of 44,459 shares. 50% of this promotion award (or 22,230 shares) will be earned based on Company-performance targets established for 2014. The Company-performance targets are 50% based on revenue and 50% based on adjusted EBITDA performance. The performance-based portion of this award will be determined on or around February 18, 2015, with one-third of the number of shares subject to the LTI awards to be immediately vested at the time of award, and one-third of the number of shares subject to the one-time award shall vest annually on each of February 18, 2016 and 2017. The remaining 50% of this promotion award (or 22,229 shares) will vest in three equal installments on February 18, 2015, 2016, and 2017. In each case, the vesting will be subject to Mr. Matta continuation as a service provider to the Company.
(4) Granted pursuant to the terms of comScore, Inc. 2007 Equity Incentive Plan. 15,282 shares will vest on February 18, 2016, and 15,283 shares will vest on February 18, 2017, provided that the recipient continues to provide services through each such date.
(5) These shares were deducted in order to cover tax withholding obligations associated with the restricted stock award vesting on February 18, 2016.

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