UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

SCHEDULE 13G

 

 

Under the Securities Exchange Act of 1934

(Amendment No.    )*

 

 

phoenix new media limited

(Name of Issuer)

 

american depositAry shares, each represenTing eight (8) class a ordinary shares, $0.01 par value per share

(Title of Class of Securities)

 

71910C103

(CUSIP Number)

 

May 18, 2018

(Date of Event Which Requires Filing of this Statement)

 

 

 

Check the appropriate box to designate the rule pursuant to which this Schedule 13G is filed:

 

[   ] Rule 13d-1(b)

[X] Rule 13d-1(c)

[   ] Rule 13d-1(d)

  

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

 

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 
 

 

CUSIP No.  71910C103
(1) Names of Reporting Persons
  Park West Asset Management LLC  
(2) Check the Appropriate Box if a Member of a Group (a) [    ]  
  (b) [    ]  
     
(3) SEC Use Only
(4) Citizenship or Place of Organization
  Delaware  
Number of Shares Beneficially Owned By Each Reporting Person With
  (5) Sole Voting Power: 0    
  (6) Shared Voting Power: 15,633,168*  
  (7) Sole Dispositive Power: 0    
  (8) Shared Dispositive Power: 15,633,168*  
       
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
 

15,633,168*

  
(10) Check if the Aggregate Amount  in Row (9) Excludes Certain Shares (See Instructions):
  [    ]  
(11) Percent of Class Represented by Amount in Row (9)
  6.0%*  
(12) Type of Reporting Person
  IA  
               

* Beneficial ownership percentage is based upon 260,001,486 Class A ordinary shares, $0.01 par value per share (“Ordinary Shares”), of Phoenix New Media Limited, a Cayman Islands company (the “Company”), issued and outstanding as of December 31, 2017, based on information reported by the Company in its Annual Report on Form 20-F, filed with the Securities and Exchange Commission on April 26, 2018. The Company’s American Depositary Shares (“ADSs”), each representing eight Ordinary Shares, are listed for trading on the New York Stock Exchange. Park West Asset Management LLC (“PWAM”) is the investment manager to Park West Investors Master Fund, Limited, a Cayman Islands exempted company (“PWIMF”), and Park West Partners International, Limited, a Cayman Islands exempted company (“PWPI” and, collectively with PWIMF, the “PW Funds”), and Peter S. Park (“Mr. Park” and, collectively with PWAM and PWIMF, the “Reporting Persons”) is the sole member and manager of PWAM.   As of the date of this report (the “Report Date”), PWIMF held ADSs representing the aggregate of 14,045,216 Ordinary Shares, and PWPI held ADSs representing the aggregate of 1,587,952 Ordinary Shares. As a result of the foregoing, for purposes of Reg. Section 240.13d-3, PWAM and Mr. Park may be deemed to beneficially own the 15,633,168 Ordinary Shares held in the aggregate by the PW Funds for an aggregate beneficial ownership percentage of approximately 6.0% of the Ordinary Shares deemed issued and outstanding as of the Report Date. 

 
 

CUSIP No.  71910C103 
(1) Names of Reporting Persons
  Park West Investors Master Fund, Limited  
(2) Check the Appropriate Box if a Member of a Group (a) [    ]  
  (b) [    ]  
     
(3) SEC Use Only
(4) Citizenship or Place of Organization
  Cayman Islands  
Number of Shares Beneficially Owned By Each Reporting Person With
  (5) Sole Voting Power: 0    
  (6) Shared Voting Power: 14,045,216*  
  (7) Sole Dispositive Power: 0    
  (8) Shared Dispositive Power: 14,045,216*  
       
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
 

14,045,216*

  
(10) Check if the Aggregate Amount  in Row (9) Excludes Certain Shares (See Instructions):
  [    ]  
(11) Percent of Class Represented by Amount in Row (9)
  5.4%*  
(12) Type of Reporting Person
  CO  
               

  * Beneficial ownership percentage is based upon 260,001,486 Ordinary Shares of the Company issued and outstanding as of December 31, 2017, based on information reported by the Company in its Annual Report on Form 20-F, filed with the Securities and Exchange Commission on April 26, 2018. The Company’s ADSs, each representing eight Ordinary Shares, are listed for trading on the New York Stock Exchange. PWAM is the investment manager to the PW Funds, and Mr. Park is the sole member and manager of PWAM.   As of the Report Date, PWIMF held ADSs representing an aggregate of 14,045,216 Ordinary Shares. As a result of the foregoing, for purposes of Reg. Section 240.13d-3, PWIMF may be deemed to beneficially own 14,045,216 Ordinary Shares of the Company for an aggregate beneficial ownership percentage of approximately 5.4% of the Ordinary Shares deemed issued and outstanding as of the Report Date. 

  

CUSIP No.  71910C103 
(1) Names of Reporting Persons
  Peter S. Park  
(2) Check the Appropriate Box if a Member of a Group (a) [    ]  
  (b) [    ]  
     
(3) SEC Use Only
(4) Citizenship or Place of Organization
  United States of America  
Number of Shares Beneficially Owned By Each Reporting Person With
  (5) Sole Voting Power: 0    
  (6) Shared Voting Power: 15,633,168*  
  (7) Sole Dispositive Power: 0    
  (8) Shared Dispositive Power: 15,633,168*  
       
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
  15,633,168*  
(10) Check if the Aggregate Amount  in Row (9) Excludes Certain Shares (See Instructions):
  [    ]  
(11) Percent of Class Represented by Amount in Row (9)
  6.0%*  
(12) Type of Reporting Person
  IN  
               

* Beneficial ownership percentage is based upon 260,001,486 Ordinary Shares of the Company issued and outstanding as of December 31, 2017, based on information reported by the Company in its Annual Report on Form 20-F, filed with the Securities and Exchange Commission on April 26, 2018. The Company’s ADSs, each representing eight Ordinary Shares, are listed for trading on the New York Stock Exchange. PWAM is the investment manager to the PW Funds, and Mr. Park is the sole member and manager of PWAM.  As of the Report Date, PWIMF held ADSs representing an aggregate of 14,045,216 Ordinary Shares, and PWPI held ADSs representing an aggregate of 1,587,952 Ordinary Shares. As a result of the foregoing, for purposes of Reg. Section 240.13d-3, PWAM and Mr. Park may be deemed to beneficially own the 15,633,168 Ordinary Shares held in the aggregate by the PW Funds for an aggregate beneficial ownership percentage of approximately 6.0% of the Ordinary Shares deemed issued and outstanding as of the Report Date. 

 
 


Item 1(a).  Name Of Issuer:  Phoenix New Media Limited (the “Company”)
   

Item 1(b).  Address of Issuer’s Principal Executive Offices:

 

Sinolight Plaza, Floor 16

No. 4 Qiyang Road

Wangjing, Chaoyang District,

Beijing 100102

People’s Republic of China

 

Item 2(a).  Name of Person Filing:
 

This report on Schedule 13G (this “Schedule 13G”), is being jointly filed by (i) Park West Asset Management LLC (“PWAM”), a Delaware limited liability company and the investment manager to (a) Park West Investors Master Fund, Limited (“PWIMF”), a Cayman Islands exempted company that is the holder of American Depositary Shares (“ADSs”) representing an aggregate of 14,045,216 Class A ordinary shares, $0.01 par value per share (“Ordinary Shares”), of the Company and (b) Park West Partners International, Limited (“PWPI” and, collectively with PWIMF, the “PW Funds”), a Cayman Islands exempted company that is the holder of ADSs representing an aggregate of 1,587,952 Ordinary Shares; (ii) PWIMF; and (iii) Peter S. Park, as the sole member and manager of PWAM (“Mr. Park” and, collectively with PWAM and PWIMF, the “Reporting Persons”). The Company’s ADSs, each representing eight Ordinary Shares, are listed for trading on the New York Stock Exchange.

 

The 15,633,186 Ordinary Shares of the Company held in the aggregate by the PW Funds, which constitute approximately 6.0% of the Ordinary Shares of the Company deemed to be issued and outstanding as of the date of this report (the “Report Date”), may be deemed to be beneficially owned (x) indirectly by PWAM, as the investment manager to the PW Funds, and (y) indirectly by Mr. Park, as the managing member of PWAM.

 

As of the Report Date, PWIMF held ADSs representing an aggregate of 14,045,216 Ordinary Shares, constituting approximately 5.4% of the Ordinary Shares deemed to be issued and outstanding as of the Report Date.

 

Item 2(b).  Address of Principal Business Office or, if None, Residence:
 

The address for the Reporting Persons is: 900 Larkspur Landing Circle, Suite 165, Larkspur, California 94939.

 

Item 2(c).  Citizenship:
 

PWAM is organized under the laws of the State of Delaware. PWIMF is a Cayman Islands exempted company. Mr. Park is a citizen of the United States.

 

  

 

Item 2(d).  Title of Class of Securities:
   American Depositary Shares, each representing eight (8) Class A ordinary shares, $0.01 par value per share.

Item 2(e).  CUSIP No.:
   71910C103

  

Item 3.  If This Statement Is Filed Pursuant to Section 240.13d-1(b) or 240.13d-2(b) or (c), check whether the Person Filing is a:  
   Not Applicable.  
Item 4.  Ownership:  
            As reported in the cover pages to this report, the ownership information with respect to each of PWAM and Mr. Park is as follows:    
 

 

    
  (a)     Amount Beneficially Owned: 15,633,168*    
  (b)    Percent of Class: 6.0%*    
  (c)     Number of Shares as to which such person has:      
  (i)     Sole power to vote or to direct the vote: 0    
  (ii)     Shared power to vote or to direct the vote: 15,633,168*  
  (iii)     Sole power to dispose or to direct the disposition of: 0    
  (iv)     Shared power to dispose or to direct the disposition of: 15,633,168*  
           

  

            As reported in the cover pages to this report, the ownership information with respect to PWIMF is as follows:    
 

 

    
  (a)     Amount Beneficially Owned: 14,045,216*    
  (b)    Percent of Class: 5.4%*    
  (c)     Number of Shares as to which such person has:      
  (i)     Sole power to vote or to direct the vote: 0    
  (ii)     Shared power to vote or to direct the vote: 14,045,216*  
  (iii)     Sole power to dispose or to direct the disposition of: 0    
  (iv)     Shared power to dispose or to direct the disposition of: 14,045,216*  
           

* This Schedule 13G is being jointly filed by (i) PWAM, a Delaware limited liability company and the investment manager to (a) PWIMF, a Cayman Islands exempted company that is the holder of ADSs representing an aggregate of 14,045,216 Ordinary Shares and (b) PWPI, a Cayman Islands exempted company that is the holder of ADSs representing an aggregate of 1,587,952 Ordinary Shares; (ii) PWIMF; and (iii) Mr. Park, as the sole member and manager of PWAM. 

 

 
 

 

The 15,633,168 Ordinary Shares held in the aggregate by the PW Funds, which constitutes approximately 6.0% of the Ordinary Shares deemed issued and outstanding as of the Report Date, may be deemed to be beneficially owned (x) indirectly by PWAM, as the investment adviser to PWIMF and PWPI, and (y) indirectly by Mr. Park, as the sole member and manager of PWAM.  The foregoing beneficial ownership percentage is based upon 260,001,486 Ordinary Shares issued and outstanding as of December 31, 2017, based on information reported by the Company in its Annual Report on Form 20-F, filed with the Securities and Exchange Commission on April 26, 2018.

Item 5.  Ownership of Five Percent or Less of a Class
  If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following:  [   ]
Item 6.  Ownership of More Than Five Percent on Behalf of Another Person
   Not Applicable.
Item 7.  Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person
   Not Applicable.
Item 8.  Identification and Classification of Members of the Group
   Not Applicable.
Item 9.  Notice of Dissolution of Group
   Not Applicable.
Item 10.  Certification
  By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

 

 
 

SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

May 25, 2018  
     
  PARK WEST ASSET MANAGEMENT LLC  
     
     
  By: /s/ Grace Jimenez  
  Name: Grace Jimenez  
  Title: Chief Financial Officer  

  

  PARK WEST INVESTORS MASTER FUND, LIMITED  
     
  By:   Park West Asset Management LLC, its Investment Manager  
     
  By: /s/ Grace Jimenez  
  Name: Grace Jimenez  
  Title: Chief Financial Officer  

  

      /s/ Peter S. Park  
      Peter S. Park  
         
       

 

Attention: Intentional misstatements or omissions of fact constitute

Federal criminal violations (See 18 U.S.C. 1001)

 

 

 

 
 

 

 

Exhibit Index

 

Exhibit

A.   Joint Filing Agreement dated as of May 25, 2018, by and among Park West Asset Management, LLC, Park West Investors Master Fund, Limited, and Peter S. Park.

 

 

 

 

 

Exhibit A

 

 

JOINT FILING AGREEMENT

 

               In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended, the persons named below agree to the joint filing on behalf of them of a statement on Schedule 13G (including amendments thereto) with respect to the American Depositary Shares and Class A ordinary shares, $0.01 par value per share, of Phoenix New Media Limited, a Cayman Islands company, and further agree that this Joint Filing Agreement be included as Exhibit A to such Schedule 13G. In evidence thereof, the undersigned hereby execute this agreement this 25th day of May, 2018.

 

  PARK WEST ASSET MANAGEMENT LLC  
     
     
  By: /s/ Grace Jimenez  
  Name: Grace Jimenez  
  Title: Chief Financial Officer  

  

  PARK WEST INVESTORS MASTER FUND, LIMITED  
     
  By:   Park West Asset Management LLC, its Investment Manager  
     
  By: /s/ Grace Jimenez  
  Name: Grace Jimenez  
  Title: Chief Financial Officer  

  

      /s/ Peter S. Park  
      Peter S. Park