SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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F O R M 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of December 2004
INTERNET GOLD-GOLDEN LINES LTD.
(Name of Registrant)
1 Alexander Yanai Street Petach-Tikva, Israel
(Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F X Form 40-F__
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):__
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ___
Indicate by check mark whether by furnishing the information
contained in this Form, the registrant is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under the Securities
Exchange Act of 1934.
Yes__ No X
If "Yes" is marked, indicate below the file number assigned to
the registrant in connection with Rule 12g3-2(b): 82-_____________
Internet Gold-Golden Lines Ltd.
6-K Items
1. Press release re Internet Gold Taking 015 International to the Next Stage:
To Launch Calling Card Services in Mid-December dated December 17, 2004.
Item 1
Press Release Source: Internet Gold
Internet Gold Taking 015 International to the Next Stage: To Launch Calling Card
Services in Mid-December Friday December 17, 7:01 am ET PETACH TIKVA, Israel,
December 17 /PRNewswire-FirstCall/ -- Internet Gold (NASDAQ: IGLD - News) today
announced that its 015 International Telephony business plans to enter Israel's
NIS 100 million calling card market with a launch of prepaid and postpaid
calling card services during the second half of December. The calling card
operations will be headed by a senior sales manager with extensive experience in
the field that has recently been recruited by the Company.
"Since launching 015 in August, our focus has been on the residential market, a
strategy that is in line with our work plans," said Mr. Eli Holtzman, Internet
Gold's CEO. "Now, we are leveraging this success to take 015 to the next stage.
Calling card services are essential for businesses in Israel, a sector we are
now only beginning to address, and also for foreign workers. They are also
important products for Israeli tourists, a market which is becoming larger again
thanks to the increased stability of the region."
The Company's preparations to launch the new services include the production of
the calling cards themselves, the solidification of its nationwide dealer and
channel network, the training of sales personnel and the planning of an
effective sales and marketing campaign.
"We have set ourselves a target of achieving a 10% market share of Israel's
calling card market by the end of 2005," continued Mr. Holtzman. "As a
well-greased 'marketing machine' with an effective nationwide dealer network and
well-established distribution channels and co-operations, we are confident in
our ability to achieve this goal."
About Internet Gold
Internet Gold is a communications company that provides Internet access and
related value-added services, international telephony, e-advertising, content
and e-Commerce services throughout Israel to both residential and business
customers.
Internet Gold's operations are carried out through four subsidiaries. Its
fully-owned subsidiary Internet Gold International specializes in the provision
of international Internet and communication services. Its fully- owned
subsidiary Gold Mind focuses on the provision of Internet value-added services.
Through MSN Israel, its joint-venture with Microsoft Corp., the Company operates
two of Israel's leading Internet portals, MSN-Israel and Start.co.il. Through
P1000, its e-Commerce joint venture, the Company has established itself as one
of Israel's leading e-Commerce providers.
For additional information about Internet Gold, please visit our Website at
www.igld.com.
Certain statements made herein that use the words "estimate," "project,"
"intend," "expect," "believe" and similar expressions are intended to identify
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements involve known
and unknown risks and uncertainties which could cause the actual results,
performance or achievements of the Company to be materially different from those
which may be expressed or implied by such statements, including, among others,
changes in general economic and business conditions and specifically, decline in
demand for the Company's services, inability to timely develop and introduce new
technologies, services and applications and loss of market share and pressure on
prices resulting from competition. For additional information regarding these
and other risks and uncertainties associated with the Company's business,
reference is made to the Company's Annual Report filed with the Securities and
Exchange Commission and its other reports as filed from time to time with the
Securities and Exchange Commission.
For further information, please contact:
Ms. Idit Azulay, Internet Gold
+972-3-939-9848
idita@co.zahav.net.il
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
INTERNET GOLD-GOLDEN LINES LTD.
(Registrant)
By /s/Eli Holtzman
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Eli Holtzman
Chief Executive Officer
Date: December 17, 2004