SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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F O R M 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of May 2005
INTERNET GOLD-GOLDEN LINES LTD.
(Name of Registrant)
1 Alexander Yanai Street Petach-Tikva, Israel
(Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F [X] Form 40-F [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]
Indicate by check mark whether by furnishing the information
contained in this Form, the registrant is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under the Securities
Exchange Act of 1934.
Yes [ ] No [X]
If "Yes" is marked, indicate below the file number assigned to
the registrant in connection with Rule 12g3-2(b): 82-__________
Internet Gold-Golden Lines Ltd.
6-K Items
1. Press Release re Internet Gold's MSN-Israel Wins Coca Cola Portal and
Internet Advertising Business dated May 31, 2005.
Item 1
Press Release Source: Internet Gold
Internet Gold's MSN-Israel Wins Coca Cola Portal and Internet Advertising
Business
Tuesday May 31, 7:00 am ET
One of Israel's Largest Internet-Based Media Budgets
PETACH TIKVA, Israel, May 31 /PRNewswire-FirstCall/ -- Internet Gold (NASDAQ:
IGLD - News) today announced that Coca Cola has chosen MSN-Israel, an Internet
media company owned jointly by Internet Gold (50.1%) and Microsoft Inc. (49.9%),
to operate its popular "My Music" (www.mymusic.co.il) portal. As part of its new
media strategy, Coca Cola transferred its Internet media budget, one of the
largest in Israel, to MSN-Israel after two years of working with Walla, one of
MSN-Israel's major competitors. Coca Cola's decision was made in light of its
successful cooperation with MSN-Israel in the development and operation of the
"FeelGood" site associated with its Diet Coca Cola brand (www.feelgood.co.il).
The "My Music" portal, which targets the youth audience with news and reviews
about "hit" music, is an integral part of Coca Cola's growing cross-media
marketing focus. In addition, the site is Coca Cola's focus for the promotional
activities surrounding "A Star Is Born," the phenomenally popular television
competition that it sponsors, and facilitates voting by millions of fans.
To support these cutting-edge activities, MSN-Israel has used Microsoft's robust
and flexible Content Management Server (CMC 2002) system as the platform for the
site.
Orly Klein-Dagan, marketing manager of Coca-Cola Israel commented: "Migrating to
MSN have opened for us a range of possibilities for enriching the content in our
"My Music" site in areas such as video, messenger, etc. these options are
extremely important to our young audience and this contributes in making "My
Music" a leading music's site in their perception. During the past months, we
experienced an increase in both the numbers of visits and duration of time spent
on the site by our surfers".
Mr. Uri Adoni, CEO of MSN Israel, added, "We are delighted that our years of
cooperation with Coca Cola, including the development of the "FeelGood" site,
have led it to choose us for this major contract. Our association with Microsoft
and MSN International has been an important part of our success, giving us a
competitive edge in terms of technology and content as well as in innovative
marketing concepts."
Mr. Adoni continued, "This competitive advantage is helping us secure a growing
number of important agreements with such international advertisers as Gillette
and Procter & Gamble. The growing e-advertising budgets and Internet-related
activities of these and other world-class consumer brands demonstrates that the
Internet is emerging as a major advertising medium, a trend that plays to the
strengths of MSN-Israel and Internet Gold."
About Internet Gold
Internet Gold is a communications group that provides Internet access and
related value-added services, international telephony, e-Advertising, content
and e-Commerce services throughout Israel to both residential and business
customers.
The group's operations are carried out through four main companies. Internet
Gold, the publicly traded parent company serves as HQ to the group and also is
the ISP which provides access and telephony services. Through MSN Israel, its
joint-venture (50.1% owned) with Microsoft Corp. (49.9% owned), the Company
operates Israel's leading Internet portal. Its fully-owned subsidiary, GoldMind,
focuses on the provision of Internet value-added services and is the owner of
100% of the Start portal. Through GoldTrade, its fully-owned e-Commerce
subsidiary, the Company has established itself as one of Israel's leading
e-Commerce providers, P1000. In addition, its fully-owned subsidiary Internet
Gold International specializes in the provision of international Internet and
communication services.
For additional information about Internet Gold, please visit our Website at
www.igld.com
Certain statements made herein that use the words "estimate," "project,"
"intend," "expect," "believe" and similar expressions are intended to identify
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements involve known
and unknown risks and uncertainties which could cause the actual results,
performance or achievements of the Company to be materially different from those
which may be expressed or implied by such statements, including, among others,
changes in general economic and business conditions and specifically, decline in
demand for the Company's services, inability to timely develop and introduce new
technologies, services and applications and loss of market share and pressure on
prices resulting from competition. For additional information regarding these
and other risks and uncertainties associated with the Company's business,
reference is made to the Company's Annual Report filed with the Securities and
Exchange Commission and its other reports as filed from time to time with the
Securities and Exchange Commission.
For further information, please contact:
Ms. Idit Azulay, Internet Gold
+972-3-939-9848
idita@co.zahav.net.il
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
INTERNET GOLD-GOLDEN LINES LTD.
(Registrant)
By /s/Eli Holtzman
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Eli Holtzman
Chief Executive Officer
Date: May 31, 2005