defa14a
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a)
of the Securities Exchange Act of 1934 (Amendment No. )
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Filed by a Party other than the Registrant o
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o   Preliminary Proxy Statement
o   Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
o   Definitive Proxy Statement
ý   Definitive Additional Materials
o   Soliciting Material Pursuant to Section 240.14a-12
FLOWERS FOODS, INC.
 
(Name of Registrant as Specified in its Charter)
N/A
 
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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*** Exercise Your Right to Vote ***
Important Notice Regarding the Availability of Proxy Materials for the
Shareholder Meeting to Be Held on May 25, 2011.

FLOWERS FOODS, INC.
(FLOWERSFOODS LOGO)
ATTN: SHAREHOLDER RELATIONS DEPT.
1919 FLOWERS CIRCLE
THOMASVILLE, GA 31757
Meeting Information
    Meeting Type:           Annual Meeting
 
    For holders as of:     March 23, 2011
 
    Date: May 25, 2011       Time: 11:00 a.m., EDT
   Location:   Thomasville Municipal Auditorium
144 East Jackson Street
Thomasville, Georgia 31792
 
You are receiving this communication because you hold shares in the above named company.
This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).
We encourage you to access and review all of the important information contained in the proxy materials before voting.
See the reverse side of this notice to obtain proxy materials and voting instructions.

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— Before You Vote —
How to Access the Proxy Materials
Proxy Materials Available to VIEW or RECEIVE:
SHAREHOLDER LETTER      INVESTOR FACT SHEET
NOTICE AND PROXY STATEMENT     ANNUAL REPORT ON 10-K
How to View Online:
Have the information that is printed in the box marked by the arrow ®   XXXX XXXX XXXX  (located on the following page) and visit: www.proxyvote.com.
How to Request and Receive a PAPER or E-MAIL Copy:
If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:
1) BY INTERNET:
  www.proxyvote.com
2) BY TELEPHONE:
  1-800-579-1639
3) BY E-MAIL*:
  sendmaterial@proxyvote.com
*       If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow ®   XXXX XXXX XXXX  (located on the following page) in the subject line.
Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 11, 2011 to facilitate timely delivery.
— How To Vote —
Please Choose One of the Following Voting Methods

Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.
Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow ®   XXXX XXXX XXXX  available and follow the instructions.
Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.
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        Voting Items        
   
 
  
THE BOARD OF DIRECTORS RECOMMENDS A VOTE
“FOR” ALL THE DIRECTOR-NOMINEES:

  
1.   Election of Directors
 
    Director-nominees proposed for election
in Class I to serve until 2014:
  01) Benjamin H. Griswold IV
  02) Jackie M. Ward
  03) C. Martin Wood III
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE FOLLOWING PROPOSAL:
2.   To approve, by advisory vote, the compensation of the Company’s Named Executives, as disclosed in this proxy statement.
THE BOARD OF DIRECTORS RECOMMENDS YOU VOTE “1 YEAR” ON THE FOLLOWING PROPOSAL:
3.   To vote for the frequency of the advisory vote on executive compensation.
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE FOLLOWING PROPOSAL:
4.   To ratify the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for Flowers Foods, Inc. for the 2011 fiscal year.
NOTE: Such other business as may properly come before the meeting or any adjournment thereof.
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