The Retail Marketing Technology Company Recognizes Retail Leaders and Teams That Have Led Brands Through One of the Most Challenging Transitions in Retail

Bluecore, the retail technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the winners of its 2021 Retail Regeneration Awards. In its inaugural awards program, Bluecore honors retail marketers and digital teams from the following brands: Express, Bass Pro & Cabela’s, Foot Locker, Inc., Heritage Brands, GreaterGood.com and Leaf Group.

Bluecore launched the awards to identify, recognize and honor retail marketers and digital teams that have led brands through one of the most challenging transitions for retail. The 2021 Retail Regeneration Award winners have successfully undergone a regeneration, or restructuring of their organization, technology and investments within their business, to match the pace of the industry and the consumer in one of the most pivotal macroeconomic shifts of our time. These retail leaders are laying the foundation for long-term stability in a new era of commerce, where the speed at which consumers discover, evaluate and buy is changing as fast as their motivations for doing so.

The 2021 Retail Regeneration Awards showcases brands and leaders that have achieved exceptional results in the field as they reallocated, restructured and regenerated, including: 50 percent increase YoY in email revenue; 500M+ personalized email sends; and a 30 percent reduction in total email send volume.

The 2021 Retail Regeneration Award Winners are:

• Strategic Marketer of the Year Winner: Amanda Craig, Director Owned Customer Contact Channels, Express
• People’s Choice Winner: Melissa LaRose, Digital Communications Specialist, Bass Pro & Cabela’s
• Most Powerful Application of Personalization Winner: ModCloth
• Overall Business Impact Winner: Heritage Brands
• Smartest Use of Retail Data Winner: Jessica Frost, Chief Email Marketing and Communications Officer, GreaterGood.com
• Bluecore Performance Accelerator Winner: Daniel Kan, Senior Manager Retention Marketing, Society6 at Leaf Group
• Retail Executive of the Year Winner: Naveen Seshadri, Global Chief Digital Officer, Foot Locker, Inc.
• Competitive Edge Award Winner: Brooks Running
• Partner of the Year Winner: Blue Moon Digital, Inc.
• Best New Direct-to-Consumer Program Winner: CITY Furniture
• Bluecore Gold Certified Champion Winner: Adam Filz, Senior Email Marketing Analyst, Jockey
• Best Digital Experience Design Winner: BHLDN

“We’ve guided hundreds of retailers through this past year in capturing the seemingly endless opportunities of the digital-first world with an imperative to redefine the purpose of traditional channels,” said Fayez Mohamood, CEO of Bluecore. “The 2021 Retail Regeneration Award winners represent retail leaders that have been instrumental in overcoming challenges during this transformative period and have provided optimism, clarity and purpose on their paths to regeneration.”

“At Foot Locker, Inc. we’re committed to innovating the customer experience, and building personalized, data-driven relationships with our customers across our digital and omni platforms,” said Naveen Seshadri, Global Chief Digital Officer, Foot Locker, Inc. “Developing an in-depth understanding of what drives our customers, and how we effectively and actively engage with them are key to building strong and lasting connections, creating unrivaled experiences, and delivering growth.”

“At GreaterGood we’re leveraging and utilizing the most important combination of data -- customer identity, customer behavior, and product catalog data -- to make each cause feel special to individual shoppers and subscribers,” said Jessica Frost, Chief Brand Officer, GreaterGood.com. “With these data insights we’re able to move at the speed of the consumer and personalize experiences and campaigns to promote engagement across customer touchpoints.”

“At Society6, we’re passionate about connecting shoppers with the products they’ll love, and to do that well, we need to fully understand our customers’ affinities for specific products and product categories,” said Daniel Kan, Senior Manager of Retention Marketing, Society6 at Leaf Group. “Our team is honored to be recognized in the Retail Regeneration Awards for our increased email performance over the past year, especially during what was a challenging time for retailers across the board.”

“Working with Bluecore allows us to thoughtfully strategize and formulate a strong marketing plan for our clients’ email programs,” said Robin Glanz, SVP of Email Services and Operations, Blue Moon Digital, Inc. “Their technology combined with our strategy and execution creates a formidable partnership that positions our clients to not only meet but exceed their goals. We’re honored for our team to be recognized and excited to see how we continue to support our mutual clients’ success.

Bluecore selected its award winners via a nomination process that evaluated the impact each team and leader had on the retail space over the past year. Complete details about the awards, selection methodology and winners are available here.

About Bluecore

Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers. Through its patented shopper and product matching and the release of Bluecore Communicate™, Bluecore Site™, and Bluecore Advertise™ brands are now able to personalize 100% of communications delivered to consumers through their email, ecommerce and paid media shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops.

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