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DonorDrive Releases Product Enhancements Designed to Help Enterprise Nonprofits Increase Revenue

DonorDrive, an EngageSmart (NYSE: ESMT) solution and creator of an advanced enterprise digital fundraising solution, announced major product enhancements including embedded donation forms and enhanced site design capabilities. These new features are designed to help enable enterprise nonprofits to optimize conversion rates and increase donations with a more consistent cross-channel experience.

DonorDrive’s new features come at a critical time: according to Giving USA’s Annual Charitable Giving Report, both interest rates and the cost of goods are rising, personal disposable income is decreasing, and the nonprofit industry is feeling the impact. The same report shows that giving from individuals—which accounted for 64% of the $499.33 billion of charitable donations made in 2022—was down 6.4% compared to 2021.

To help enterprise nonprofits drive revenue amid this shift in individual giving, DonorDrive has released platform enhancements that aim to remove friction from the donor experience. The platform's new embedded pop-up form feature allows users to complete donations via DonorDrive's solution without having to leave the benefiting organization's site, creating a clearer and more efficient user experience. Increased design capabilities allow nonprofit organizations to keep their branding more consistent for donor and fundraising experiences hosted on DonorDrive’s site, building trust with supporters and helping to reduce donation abandonment. Along with these major updates, DonorDrive also released the following product enhancements in 2023 focusing on improving individual giving programs:

  • New one-time and recurring donation payment types, including recurring PayPal and Apple Pay donations
  • New donor portal features that enable donors to upgrade their donations, update their donation schedule, and change payment methods
  • WCAG 2.1 accessibility improvements for all supporters, including screen reader accessibility enhancements for donation and registration forms
  • Mobile check deposit for fast check processing
  • Configurable transaction fields that allow for more detailed donation attribution and improved data standardization
  • Simplified transaction reconciliation tools for finance teams
  • New integrations for Google Analytics 4 and Google Tag Manager for advanced conversion tracking

“As patterns in the individual giving space change, our focus remains on helping our clients increase revenue, reduce friction in the donation process, and improve administrative efficiency with easy-to-use configuration tools for nonprofit staff,” said Kasey Cuppoletti, Senior Vice President, Product at DonorDrive. “Our product development process is driven by client feedback, and we have received overwhelmingly positive feedback on these new enhancements. Our clients and our team are confident that these tools will continue to boost supporter engagement and drive impact for nonprofit organizations’ fundraising programs.”

To learn more about DonorDrive’s fundraising solutions and product enhancements, visit: https://www.donordrive.com/solutions/.

About DonorDrive:

DonorDrive, an EngageSmart solution, is an advanced digital fundraising platform for nonprofits that turns everyday people into powerful fundraisers. Drive more revenue for your cause with the most immersive, connected, and well-designed fundraising experience ever made. For more than 20 years, DonorDrive has helped hundreds of nonprofits like Children's Miracle Network Hospitals, American Foundation for Suicide Prevention, Covenant House, Doctors Without Borders, Muscular Dystrophy Association, World Vision and hundreds more to raise billions of dollars. To learn more about DonorDrive, visit www.donordrive.com.

About EngageSmart:

EngageSmart is a leading provider of vertically tailored customer engagement software and integrated payments solutions. At EngageSmart, our mission is to simplify customer and client engagement to allow our customers to focus resources on initiatives that improve their businesses and better serve their communities. EngageSmart offers single instance, multi-tenant, true Software-as-a-Service (“SaaS”) vertical solutions, including SimplePractice, InvoiceCloud, and DonorDrive, that are designed to simplify our customers’ engagement with their clients by driving digital adoption and self-service. As of September 30, 2023, EngageSmart serves 116,200 customers in the SMB Solutions segment and 3,400 customers in the Enterprise Solutions segment across several core verticals: Health & Wellness, Government, Utilities, Financial Services, and Giving. For more information, visit www.engagesmart.com and follow us on LinkedIn.

Forward-Looking Statements

Certain statements in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and are based on current expectations and assumptions that are subject to risks and uncertainties. All statements contained in this news release that do not relate to matters of historical fact should be considered forward-looking statements, and are generally identified by words such as “expect,” “intend,” “anticipate,” “estimate,” “believe,” “future,” “could,” “should,” “plan,” “aim,” and other similar expressions. These forward-looking statements include, but are not limited to, statements regarding anticipated financial performance and financial position, including our financial outlook for the fourth quarter and full year 2023 and thereafter, and other statements that are not historical facts. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. Our actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including, but not limited to, the following: our inability to sustain our rapid growth; failure to manage our infrastructure to support our future growth; our risk management efforts not being effective to prevent fraudulent activities; inability to attract new customers or convert trial customers into paying customers; inability to introduce new features or services successfully or to enhance our solutions; declines in customer renewals or failure to convince customers to broaden their use of solutions; inability to achieve or sustain profitability; failure to adapt and respond effectively to rapidly changing technology, evolving industry standards and regulations and changing business needs, requirements or preferences; real or perceived errors, failures or bugs in our solutions; intense competition; lack of success in establishing, growing or maintaining strategic partnerships; fluctuations in quarterly operating results; future acquisitions and investments diverting management’s attention and difficulties associated with integrating such acquired businesses; general economic conditions (including inflation and rising interest rates), both domestically and internationally, as well as economic conditions affecting industries in which our customers operate; the war in Ukraine; concentration of revenue in our InvoiceCloud and SimplePractice solutions; COVID-19 pandemic and its impact on our employees, customers, partners, clients and other key stakeholders; legal and regulatory risks; and technology and intellectual property-related risks, among others.

Other important risk factors that could affect the outcome of the events set forth in these statements and that could affect the Company’s operating results and financial condition are discussed in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2021, and our subsequent Quarterly Reports on Form 10-Q, as updated by our future filings with the Securities and Exchange Commission (“SEC”). Such statements are based on the Company’s beliefs and assumptions and on information currently available to the Company. The Company disclaims any obligation to publicly update or revise any such forward-looking statements as a result of developments occurring after the date of this document except as required by law.

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PayPal is a registered trademark of PayPal, Inc. Apple Pay is a registered trademark of Apple Inc. Google and Google Analytics are registered trademarks of Google LLC. All product and company names are trademarks or registered trademarks of their respective owners. Their use does not imply affiliation or endorsement by the trademark holders. The use of any trade name or trademark herein is for identification and reference purposes only.

Disclosure

We disclose information to the public concerning EngageSmart, EngageSmart’s products and services, and other items through a variety of disclosure channels in order to achieve broad, non-exclusionary distribution of information to the public. Some of the information distributed through these disclosure channels may be considered material information. Investors and others are encouraged to review the information we make public in the locations below.* This list may be updated from time to time.

*For information concerning EngageSmart and its products and services, please visit: www.engagesmart.com

*For information provided to the investment community, including news releases, events and presentations, and SEC filings, please visit: investors.engagesmart.com/overview/default.aspx

*For information provided to the media, including news releases, please visit: investors.engagesmart.com/news/default.aspx

*For additional information, please follow EngageSmart’s social media accounts: www.twitter.com/engagesmartinc, www.facebook.com/EngageSmartInc, and www.linkedin.com/company/engagesmart

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