Shareholders with losses of $1,000,000 or more are encouraged to contact the firm.

Law Offices of Howard G. Smith announces that a class action lawsuit has been filed on behalf of investors who purchased Loyalty Ventures Inc. (“Loyalty Ventures” or the “Company”) (OTC: LYLTQ) common stock between November 8, 2021 and June 7, 2022, inclusive (the “Class Period”). Loyalty Ventures investors have until June 26, 2023 to file a lead plaintiff motion.

Investors suffering losses on their Loyalty Ventures investments are encouraged to contact the Law Offices of Howard G. Smith to discuss their legal rights in this class action at 888-638-4847 or by email to howardsmith@howardsmithlaw.com.

On June 8, 2022, before the market opened, Loyalty Market announced that its Air Miles Reward Program segment and its Air Miles sponsor, Sobeys, were “unable to align on extension terms” and Sobeys would “exit the program on a region-by-region basis.”

On this news, Loyalty Ventures’s stock price fell $5.01, or 45.4%, to close at $6.02 per share on June 8, 2022, thereby injuring investors.

The complaint filed in this class action alleges that throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business, operations, and prospects. Specifically, Defendants failed to disclose to investors that: (1) the Air Miles program suffered from a lack of investment prior to the spinoff; (2) as a result, Sobeys had informed Defendants it was considering exercising its early termination rights; (3) the threat of Sobeys' departure loomed throughout 2021 including in the timeframe leading up to the spinoff; (4) Defendants expected the departure of any single large sponsor, such as Sobeys, would have "network effect" on the value of the entire Air Miles program; and (5) the high leverage and debt service obligations foisted upon Loyalty Ventures, in conjunction with the "network effect" impact on the value of the Air Miles business, threatened the Company's ability to continue operations; and (6) as a result, Defendants’ positive statements about the Company’s business, operations, and prospects were materially misleading and/or lacked a reasonable basis at all relevant times.

If you purchased Loyalty Ventures common stock, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020, by telephone at (215) 638-4847, toll-free at (888) 638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our website at www.howardsmithlaw.com.

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