The State Of Observability 2024 Report Reveals How Observability Drives Greater Innovation and ROI, with Leaders Achieving a 2.6x Return on their Investment

Splunk, the cybersecurity and observability leader, today released The State of Observability 2024 report in collaboration with Enterprise Strategy Group (ESG). This global study examines the role of observability within today’s increasingly complex IT environments and rising customer expectations. The report highlights how observability has evolved into a competitive differentiator, with observability leaders achieving a 2.6x annual return on their investments across areas like operational efficiency and uptime. These organizations resolve issues faster, boost developer productivity, control costs and improve customer satisfaction. Due to such benefits, 86% of all respondents plan to increase their observability investments. The fourth annual report, based on a survey of 1,850 ITOps and developers, provides the most comprehensive analysis on the observability industry.

The makeup of a leading observability practice

Leading observability practices don’t just happen — they’re strategically built. The report outlines a new maturity framework that consists of four stages of observability sophistication: foundational visibility; guided insights; proactive response and unified workflows. Based on this framework, respondents were placed into one of four stages of observability maturity: “Beginning” organizations (45%); “Emerging” organizations (27%); “Evolving” organizations (17%); and lastly, “Leading” organizations or “Leaders” (11%).

Leaders resolve issues quicker, reducing the impact of downtime

By adopting a leading observability practice, an organization can understand their entire digital footprint and reduce the impacts of downtime. Sixty-eight percent of leading organizations say they’re aware of application problems within minutes or seconds of an outage — 2.8 times faster than the rate of beginning organizations. Leading organizations estimate 80% of alerts are legitimate, in contrast to 54% from beginning organizations, providing greater certainty and reducing time spent on resolving false alarms. This difference in accuracy and response time is significant as customer expectations for seamless and secure digital experiences are at an all-time high. Research shows downtime can dilute customer loyalty and damage public perception.

Speed gives leading organizations an edge in software development velocity. Seventy-six percent of leaders deploy the majority of their application code on demand, in contrast to 30% of beginners. In addition, developers in leading organizations spend 38% more of their time on innovation than beginning organizations, which means having to spend less time on toilsome work like troubleshooting and triaging incidents. It’s clear that for leading organizations, increased developer productivity and output drive profitability.

“Building a leading observability practice means being obsessed with delivering incredible digital experiences to your customers, and embedding that mindset into every decision,” said Patrick Lin, Senior Vice President and General Manager, Observability at Splunk. “Our report shows this mindset pays off. Leaders not only achieve greater success in mitigating downtime, they also see greater developer innovation and speed.”

OpenTelemetry is the bedrock to a successful observability practice

OpenTelemetry, an open-source, industry-standard for collecting data, is becoming more widely adopted. The Cloud Native Computing Foundation (CNCF) project gives organizations control over their data and alleviates vendor lock-in. The report highlights how OpenTelemetry is the foundation of an effective observability practice, with 58% saying their observability solution relies on OpenTelemetry.

• OpenTelemetry signifies innovation and resilience, with 78% of leaders embracing the open-source standard and 57% experiencing lower observability costs.
• OpenTelemetry offers unparalleled flexibility. 72% of leaders embrace OpenTelemetry to access a broader ecosystem of technologies, and 65% say the open-source project facilitates better control and ownership of data.

AI elevates operational efficiency

Using AI and ML (machine learning) within observability is table stakes. Nearly all survey respondents (97%) use AI and/or ML-powered systems to enhance their observability operations — a significant jump from 66% of respondents surveyed last year. Through AI and ML’s abilities to analyze and process large volumes of data to detect anomalies, identify root causes, recommend actions and automate tasks, teams get the insight they need more rapidly.

• 57% of respondents agree the volume of alerts they receive is problematic. Leaders experience far less alert noise, with 85% remediating half or more of their alerts due to recommendations from AI/ML-powered tools. In stark contrast, only 16% of beginning organizations say the same.
• 65% of leaders lean on AIOps to pinpoint and remediate the root cause of incidents with greater intelligence and automation.

Platform engineering ushers in the DevOps future

Platform engineering is driving and enhancing the developer experience, with 73% of respondents practicing it extensively. At its core, platform engineering embodies an approach where software engineers utilize common toolchains, workflows and self-service platforms, so they can spend less time managing their tools and focus more on pushing new, innovative products to market. This discipline comes at a welcome time for overextended ITOps and engineering teams as 66% of respondents say critical staff have left in the past year due to burnout.

• Organizations with dedicated teams to the practice are seeing the payoffs. When asked to rank their top three platform engineering outcomes, 55% of respondents say increased IT operations efficiency, 42% say improved application performance and 40% say increased developer productivity.
• 58% of leaders view platform engineering as a competitive differentiator.

For more insights on the State of Observability 2024 report, please visit here or check out our blog.

Methodology

The global survey was conducted in May and June 2024 in partnership with the Enterprise Strategy Group. The report surveyed 1,850 ITOps staff, managers and executives, in addition to developers, engineers, architects and SREs from organizations with 500 or more full-time employees and who are knowledgeable about their organization’s observability practice. The survey respondents were drawn from 10 countries: Australia, France, Germany, Italy, India, Japan, New Zealand, Singapore, the United Kingdom, and the United States. They also represented 16 industries: aerospace and defense, business services, consumer packaged goods, education, financial services, government, healthcare, life sciences, manufacturing, technology, media, oil/gas, retail/wholesale, telecom, transportation/logistics, and utilities.

About Splunk LLC

Splunk, a Cisco company, helps build a safer and more resilient digital world. Organizations trust Splunk to prevent security, infrastructure and application issues from becoming major incidents, absorb shocks from digital disruptions, and accelerate digital transformation.

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