Real estate software company brings home the gold in redefining the resident experience with industry award and 300% adoption growth in three months

RealPage®, a leading global provider of AI-enabled software platforms to the real estate industry, has been recognized as The TITAN Innovation Awards’ Gold Winner in the Innovation in Services and Solutions – Real Estate category for LOFT™.

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RealPage LOFT Wins 2024 TITAN Innovation Award (Photo: Business Wire)

LOFT, developed by RealPage and announced earlier this year, is a fully integrated resident experience platform covering application, leasing, moving and living in one app. The TITAN Innovation Awards celebrate exceptional achievements across a wide range of industries, each designed to spotlight those driving progress and setting a new standard for ground-breaking innovation.

LOFT Momentum in 2024

Residents, and especially digital natives, are demanding digital experiences as part of their apartment living lifestyles. RealPage launched LOFT as a seamless, simplified platform to help property management companies redefine the resident experience, boost operational efficiency and drive retention and renewals. Having delivered many industry firsts to its customers over the years, RealPage is uniquely positioned to redefine the resident experience for the multifamily industry. Following its introduction of LOFT to the market in August, the company announced that over 30 property managers with 200,000 units were benefitting from the platform. Today, RealPage is announcing 300% growth in adoption, now serving over 600,000 units.

“The positive response to LOFT is carrying tremendous momentum across the multifamily industry,” said Rob Franklin, Senior Vice President of Resident Solutions for RealPage. “This award validates that RealPage is bringing the right kind of innovation and technology to our customers.”

Developed with a focus on enabling frictionless experiences, digitalized processes and flexible property management system (PMS) integration, the LOFT platform puts everything resident-related in one app. As a result, the fully integrated resident experience reduces reliance on point solutions, helps property teams remove cost and complexity from their business, improves operational efficiency of site staff, and creates better resident experiences to drive retention and renewals.

To learn more about the LOFT experience, please visit www.loftliving.com.

About The TITAN Innovation Awards

The TITAN Innovation Awards honor and recognize innovative design and technology excellence of individuals or organizations in shaping the future of various media, celebrating designers, trailblazing SMEs, global organizations and all those who embody the spirit of innovation across diverse domains. From groundbreaking designs to transformative campaigns, cutting-edge services and solutions, exceptional organizational excellence and revolutionary technology, TITAN honors them all.

About RealPage, Inc.

RealPage is the leading global provider of AI-enabled software platforms to the real estate industry. By using RealPage solutions for operational excellence in the front office and throughout property operations, many leading property owners, operators and investors gain transparency into asset performance with data insights, enhancing experiences with customized tools and improving efficiencies to generate incremental yield. In 2021, 2022, 2023 and 2024, RealPage was recognized as ENERGY STAR^® Partner of the Year for Sustained Excellence from the Environmental Protection Agency (EPA) and the U.S. Department of Energy. In 2024, RealPage was recognized as one of America’s Best Employers by Forbes and America’s Best Employers for Women by Forbes and one of America’s Greatest Workplaces for Women by Newsweek. Founded in 1998 and headquartered in Richardson, Texas, RealPage joined the Thoma Bravo portfolio of market-leading enterprise software firms in 2021 to realize faster growth and innovation in serving more than 24 million rental units from offices in North America, Europe and Asia. RealPage has been certified as a Great Place to Work^™ in India, the Philippines, the UK and the U.S. For more information, visit RealPage.

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