Today CBL Properties (NYSE:CBL) announced that Atrium Health Wake Forest Baptist Medical Plaza has opened at Friendly Center in Greensboro, North Carolina. The new center was developed in a joint venture with Davis Moore Capital. Representatives from CBL and Atrium Health Wake Forest Baptist marked this occasion last week with a ribbon cutting and community celebration.

“We are thrilled to welcome Atrium Health Wake Forest Baptist to the Friendly Center campus,” said Stephen Lebovitz, chief executive officer, CBL Properties. “Friendly Center’s dominant position in the market makes it an ideal location for a medical office building. Atrium Health Wake Forest Baptist will draw significant daily traffic and complements the existing offerings at the property.”

The more than 20,000 square foot building sits on the site of the former Romano’s Macaroni Grill located at 3120 Northline Ave. Services include family medicine, imaging, and urgent care as well as onsite health care providers, trained in pediatrics, to care for children.

“Friendly Center has a long history as a favorite retail area in Greensboro,” said Dr. David Zaas, president of Atrium Health Wake Forest Baptist. “Our presence here will be a great convenience to those who live and work in this part of Greensboro and will help us better meet the area’s growing healthcare needs.”

Added Lebovitz, “Over the last several years, we’ve added nine medical uses to our portfolio and have several others in the pipeline. These additions illustrate our ongoing commitment to diversifying our shopping centers to include a variety of uses to meet the needs of the markets we serve.”

About Atrium Health Wake Forest Baptist

Atrium Health Wake Forest Baptist (www.wakehealth.edu) is a preeminent academic health system based in Winston-Salem, North Carolina and part of Advocate Health, the third-largest nonprofit health system in the United States, which was created through the combination of Atrium Health and Advocate Aurora Health. Atrium Health Wake Forest Baptist’s two main components are an integrated clinical system – anchored by Atrium Health Wake Forest Baptist Medical Center, an 885-bed tertiary-care hospital in Winston-Salem – that includes Atrium Health Levine Children’s Brenner Children’s Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians; and Wake Forest University School of Medicine, the academic core of Advocate Health and a recognized leader in experiential medical education and groundbreaking research that includes Wake Forest Innovations, a commercialization enterprise focused on advancing health care through new medical technologies and biomedical discovery. Atrium Health Wake Forest Baptist employs more than 22,000 teammates, part of Advocate Health’s 155,000 teammates. Atrium Health Wake Forest Baptist provided a record-setting $1.2 billion in community benefit in 2023, which includes unreimbursed care, financial assistance, education and research, and community health improvement. Follow us on Facebook, Instagram and X.

About CBL Properties

Headquartered in Chattanooga, TN, CBL Properties owns and manages a national portfolio of market-dominant properties located in dynamic and growing communities. CBL’s owned and managed portfolio is comprised of 94 properties totaling 58.5 million square feet across 22 states, including 56 high-quality enclosed malls, outlet centers and lifestyle retail centers as well as more than 30 open-air centers and other assets. CBL seeks to continuously strengthen its company and portfolio through active management, aggressive leasing and profitable reinvestment in its properties. For more information visit cblproperties.com.

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