Now Available in the Sounder Dashboard, Promo Hub Tools Automate Content Creation Workflow and Promotional Materials

Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced Sounder has integrated their Promo Hub offering into the Audio Insights Dashboard, designed to simplify and automate key aspects of podcast promotion and content creation workflow for publishers of all sizes.

Through Promo Hub, podcasters have access to a streamlined solution to automate the most time-consuming aspects of podcast publishing and promotion. With the ability to use AI to generate episode descriptions, show notes, social media posts, and promotional articles, Promo Hub gives content creators more time to focus on producing high-quality audio content.

Whether a small creator or a large-scale publisher, Sounder's Promo Hub is designed to save time and optimize workflows. Independent podcasters can use the platform’s auto-generated content as a starting point, simplifying the promotion process. For large media organizations with teams dedicated to growth and promotion, Promo Hub offers a valuable tool to boost efficiency and improve content distribution without sacrificing quality.

“We’re excited to offer podcasters an enhanced toolkit that reduces the manual effort behind publishing and promotion,” said Sharon Taylor, Senior Vice President, Podcast Strategy and Operations, at Triton Digital. “With Promo Hub, podcasters can automate tedious tasks and invest more time in creating compelling content that resonates with their audiences. Later this year, we'll also be integrating these tools into Omny Studio and Spreaker, to streamline podcast workflows.”

Triton Digital acquired Sounder in March 2024 to bring Sounder’s brand suitability solutions and AI-powered podcast understanding to Triton Digital’s existing audio streaming and podcasting technology. The acquisition has enabled a more seamless, data-driven advertising experience for brands, agencies, publishers, and podcasters such as NOVA Entertainment, which recently selected Sounder to offer an end-to-end solution for audio advertising. With tools like the Promo Hub and advanced brand safety solutions, Triton Digital remains at the forefront of helping publishers and advertisers thrive in an evolving audio landscape.

To learn more about Triton Digital, please visit: https://www.tritondigital.com/

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.

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