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Originally Posted On: https://www.ronins.co.uk/website-speed-optimisation-for-surrey-businesses/

Having a fast and optimised website is crucial for businesses competing online. With website speed being a critical factor for user experience and directly impacting bounce rates and conversion rates, Surrey business owners need to pay attention to optimising the speed of their websites. Studies show that even a 1-second delay in page load time can cause a 7% drop in conversions. For an e-commerce site, this could result in major revenue loss over time.

This article focuses on key tips and strategies that Surrey businesses should implement to speed up their websites. By following website speed optimisation best practices, local businesses can provide a smooth online experience for customers, boost conversions and stay competitive in the market. A faster website means a better bottom line for your business.

A recent study conducted by Backlinko in association with Ahrefs surprisingly found no direct correlation between page loading speed and higher SEO rankings. Although site speed is a known factor in Google’s ranking algorithm, after analysing 11.8M search results, it was concluded that Google’s algorithm appears to downrank extremely slow pages rather than benefit fast ones. That said, it’s notable that the average speed of a top-10, first-page Google result is 1.65 seconds, which is super quick compared with benchmarks.

Quick-loading websites have been proven to convert more visitors into customers. According to statistics from Akamai, a 1-second delay in page load time can result in a 7% reduction in conversions. For e-commerce sites, this could translate into significant revenue losses over time. Some other insightful statistics:

• The first five seconds of page load have the highest impact on conversion rates. (Portent, 2019)
• One in four visitors would leave a website if it takes more than 4 secs to load.

The data shows that optimising for faster page speed leads to higher conversion rates for Surrey businesses. Users expect quick loading times and are likely to bounce from sluggish sites.

A slow, underperforming website frustrates users and destroys their experience on your site. Studies show higher bounce rates are directly correlated with slower page load times. For example, the chance of a bounce increases by 32% when a page load time goes from 1 to 3 seconds.

Sites with a 2 second slower load time had a 107% higher bounce rate

Source: Hubspot

This means more potential customers will likely leave your site before fully engaging with your content and offerings. By optimising your website speed and reducing page load times, you can provide a seamless user experience that engages visitors. Users expect faster website performance and will quickly navigate away from sluggish sites. Implementing website speed optimisation techniques helps retain visitors longer and minimizes lost opportunities from high bounce rates. The user experience benefits of faster page load times are clear.

Several core web performance factors have a significant impact on your overall website speed and page load times. Optimising these areas is critical for fast website performance:

• Page file size – The total weight of each page matters. Limit the use of large images, videos, graphics and other heavy files unless necessary.
• Server location – Host your website on servers located closest to your target audience for faster load times.
• Caching and compression – Enable caching and compression (like Gzip) to store assets locally and reduce file sizes.
• Minification – Minify HTML, Javascript and CSS files by removing extra spaces and characters to shrink file sizes.
• Image optimisation – Compress and resize images for reduced file sizes without losing quality.
• Fewer redirects – Eliminate unnecessary redirects that increase load times between pages.
• Browser caching – Set proper cache expiry times so resources load locally on repeat visits.
• Server response times – Upgrade hosting plans if server loads are too high and affect site speed.

Paying attention to these key website performance factors helps minimise page load times both for initial visits and returning users. An optimised, high-speed website delivers the best user experience.

There are targeted ways businesses in Surrey can optimise their website speed and performance:

• Use a content delivery network (CDN) with local UK nodes – This brings content closer to your British customers for faster load times.
• Optimise images for mobile – Many in Surrey access the internet on phones and tablets, so compress files for mobile screens.
• Check speed on various connections – Test site on 4G networks and slower connections typical for mobile users.
• Minify HTML, CSS, JS and JSON – Removing extra characters reduces file size and page weight.
• Compress images – Reduce image file sizes without impacting quality and aesthetics.
• Fix faulty code – Clean up sloppy code that browsers must work harder to render, slowing things down.
• Enable caching – Store assets locally so returning visitors experience faster load times.
• Limit redirects – Every redirect increases load times as users hop between pages.

Following these tips will ensure your website delivers blazing-fast speeds for visitors across Surrey. Optimised performance keeps customers happy whilst boosting conversions.

Properly monitoring and measuring the performance of your website is vital for effective speed optimisation. These invaluable tools provide key metrics to target and test improvements:

PageSpeed Insights – Google’s free tool analysing site speed and outlining optimisation opportunities. It focuses on mobile experience, given the popularity of mobile browsing.

Pingdom provides detailed speed test results, including page load time, page size, requests, and pinpoints issues.

GTmetrix generates performance reports and grades your site’s speed and structure. It offers custom recommendations for enhancing optimisation.

This free tool lets you visualise page request waterfalls to identify problem areas. You can test from various locations and connection speeds.

Built-in developer tools in Chrome browser help diagnose speed issues and test changes in real time. The network tab shows loading times for page resources.

For Surrey businesses using WordPress, we strongly recommend limiting the use of plugins and only using those that are necessary for your site’s functionality. It’s important to regularly review and deactivate or delete plugins that aren’t in use, as well as ensure that your WordPress core, themes and plugins are up-to-date, as developers often release updates that include performance enhancements. There are, however, specific tools that can improve your website’s loading times:

Smush is a WordPress plugin that can help compress and optimise your images without sacrificing quality. You can find it in the WordPress plugin repository.

The W3 Total Cache plugin is a popular choice for optimising website speed. It helps with caching, minification, and other performance-enhancing tasks. Find it in the WordPress plugin repository.

Website speed optimisation is not a one-time task, but requires continuous monitoring and improvements over time. As site content evolves, new pages and media assets are added, and web technologies change, your site performance can be impacted. It’s critical to periodically re-evaluate page speed by running tools like PageSpeed Insights.

Look for new optimisation opportunities as pages become bloated or slow-loading resources creep in. Monitor speed metrics regularly to catch regressions early. Set performance budgets and configure monitoring to alert when key thresholds are exceeded.

A fast website today could easily become sluggish and frustrating for users tomorrow without ongoing optimisation. Treat speed enhancements as a habitual process, not a project with an end. The sites that consistently focus on performance deliver the best user experience and results.

While some website speed optimisations can be implemented internally, hiring a web performance agency located in Surrey provides advantages. A local optimisation expert will have in-depth knowledge of technical infrastructure and internet connectivity specifics in the region. This enables configuring your site for optimal speed performance for Surrey-based users.

A local agency can also conduct in-person speed tests directly from Surrey on mobile networks and various devices. Testing real-world conditions within your target market is invaluable. Hands-on experts provide not just recommendations but also technical implementation of speed optimisations like image compression, minification, and caching.

A worldwide online presence deserves a world-class user experience. 

As a Surrey web design agency focused on high-quality coding, website speed and SEO, Ronins has helped local businesses unlock faster page speeds. Our team stays current on the latest site speed technologies and trends. We conduct technical audits identifying optimisation opportunities tailored to each client’s unique needs. Contact us today to learn how our performance solutions can speed up your site and impact your bottom line.