UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

            X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                  For the quarterly period ended March 29, 2009

                                       or

          ___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                    For the transition period from ___ to ___

                           Commission File No. 0-26841

                             1-800-FLOWERS.COM, Inc.
             (Exact name of registrant as specified in its charter)

     DELAWARE                                                11-3117311
     --------                                                ----------
     (State of                                               (I.R.S. Employer
     incorporation)                                          Identification No.)

                One Old Country Road, Carle Place, New York 11514
                -------------------------------------------------
               (Address of principal executive offices)(Zip code)

                                 (516) 237-6000
                                 --------------
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.                                Yes (X) No ( )

Indicate by check mark whether the registrant has submitted  electronically  and
posted on its corporate Website, if any, every Interactive Data File required to
be  submitted  and  posted  pursuant  to Rule 405 of  Regulation  S-T during the
preceding 12 months (or such shorter  period that the registrant was required to
submit and post such files).                                      Yes ( ) No ( )

Indicate by check mark whether the registrant is a large  accelerated  filer, an
accelerated filer, a non-accelerated  filer or a smaller reporting company.  See
the definitions of "large accelerated  filer,"  "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.

 Large accelerated filer [ ]                                Accelerated filer x
 Non-accelerated filer [ ] (Do not check if a smaller reporting company)
 Smaller reporting company [ ]

Indicate by check mark whether the  registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act).                                  Yes ( ) No (X)

The number of shares  outstanding of each of the Registrant's  classes of common
stock:

                                   26,606,411
                                   ----------
    (Number of shares of Class A common stock outstanding as of May 1, 2009)

                                   36,858,465
                                   ----------
    (Number of shares of Class B common stock outstanding as of May 1, 2009)





                            1-800-FLOWERS.COM, Inc.

TABLE OF CONTENTS

                                      INDEX
                                                                            Page
                                                                            ----
Part I.     Financial Information

 Item 1.     Consolidated Financial Statements:

             Consolidated Balance Sheets - March 29, 2009 (Unaudited)
              and June 29, 2008                                                1

             Consolidated Statements of  Operations (Unaudited) -
              Three and Nine Months Ended March 29, 2009 and March
              30, 2008                                                         2

             Consolidated Statements of Cash Flows (Unaudited) -
              Nine Months Ended March 29, 2009 and March 30, 2008              3

             Notes to Consolidated Financial Statements (Unaudited)            4

 Item 2.     Management's Discussion and Analysis of Financial
              Condition and Results of Operations                             15

 Item 3.     Quantitative and Qualitative Disclosures About Market Risk       27

 Item 4.     Controls and Procedures                                          27

Part II.    Other Information

 Item 1.     Legal Proceedings                                                28

 Item 1A.    Risk Factors                                                     28

 Item 2.     Unregistered Sales of Equity Securities and Use of Proceeds      28

 Item 3.     Defaults upon Senior Securities                                  29

 Item 4.     Submission of Matters to a Vote of Security Holders              29

 Item 5.     Other Information                                                29

 Item 6.     Exhibits                                                         29

Signatures                                                                    30


PART I. - FINANCIAL INFORMATION
ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                           Consolidated Balance Sheets
                        (in thousands, except share data)


                                                                                                    
                                                                                         March 29,      June 29,
                                                                                           2009          2008
                                                                                      --------------- ------------
                                                                                       (unaudited)

Assets
Current assets:
 Cash and equivalents                                                                     $31,734       $12,124
 Receivables, net                                                                          17,054        13,443
 Inventories                                                                               80,541        67,283
 Deferred income taxes                                                                      8,098         7,977
 Prepaid and other                                                                          9,780         8,723
                                                                                      --------------- ------------
 Total current assets                                                                     147,207       109,550
Property, plant and equipment at cost, net                                                 73,544        65,737
Goodwill                                                                                   41,188       124,164
Other intangibles, net                                                                     53,879        67,928
Deferred tax assets                                                                        10,442             -
Other assets                                                                                5,876         3,959
                                                                                      --------------- ------------
    Total assets                                                                         $332,136      $371,338
                                                                                      =============== ============


Liabilities and stockholders' equity
Current liabilities:
 Accounts payable and accrued expenses                                                    $55,047       $63,248
 Current maturities of long-term debt and obligations under capital leases                 42,295        12,886
                                                                                      --------------- ------------
    Total current liabilities                                                              97,342        76,134
Long-term debt and obligations under capital leases                                        76,138        55,250
Deferred tax liabilities                                                                        -         5,527
Other liabilities                                                                           3,217         2,962
                                                                                      --------------- ------------
Total liabilities                                                                         176,697       139,873
Commitments and contingencies
Stockholders' equity:
 Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued                                   -
 Class A common stock, $.01 par value, 200,000,000 shares authorized, 31,727,654
   and 31,368,241 shares issued at March 29, 2009 and June 29, 2008, respectively             317           314
 Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,138,465
   shares issued at March 29, 2009 and June 29, 2008                                          421           421
 Additional paid-in capital                                                               280,676       279,718
 Retained deficit                                                                         (94,029)      (17,839)
 Treasury stock, at cost, 5,121,243 and 4,724,326 Class A shares at March 29,
   2009 and June 29, 2008, respectively and 5,280,000 Class B shares at March
   29, 2009 and June 29, 2008                                                             (31,946)      (31,149)
                                                                                      --------------- ------------
    Total stockholders' equity                                                            155,439       231,465
                                                                                      --------------- ------------
Total liabilities and stockholders' equity                                               $332,136      $371,338
                                                                                      =============== ============


See accompanying Notes to Consolidated Financial Statements.

                                       1




                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                        Consolidated Statements of Income
                      (in thousands, except per share data)
                                   (unaudited)


                                                                                                              
                                                                        Three Months Ended                Nine Months Ended
                                                                ---------------------------------  --------------------------------
                                                                    March 29,        March 30,       March 29,         March 30,
                                                                     2009             2008             2009             2008
                                                                ---------------  ----------------  ---------------  ---------------
Net revenues                                                       $172,971         $219,567          $660,332        $699,579
Cost of revenues                                                    103,395          130,062           390,641         397,137
                                                                ---------------  ----------------  ---------------  ---------------
Gross profit                                                         69,576           89,505           269,691         302,442
Operating expenses:
 Marketing and sales                                                 52,469           60,587           183,487         196,960
 Technology and development                                           5,679            5,515            16,518          16,169
 General and administrative                                          12,972           13,151            40,624          43,817
 Depreciation and amortization                                        6,144            5,011            17,629          14,848
 Goodwill and intangible impairment                                  76,460                -            96,496               -
                                                                ---------------  ----------------  ---------------  ---------------
   Total operating expenses                                         152,724           84,264           354,754         271,794
                                                                ---------------  ----------------  ---------------  ---------------
Operating (loss) income                                             (84,148)           5,241           (85,063)         30,648
Other income (expense):
 Interest income                                                         56              363               228             836
 Interest expense                                                    (1,103)          (1,073)           (4,769)         (4,355)
 Other                                                                   58               25                85              55
                                                                ---------------  ----------------  ---------------  ---------------
Total other income (expense), net                                      (989)            (685)           (4,456)         (3,464)
                                                                ---------------  ----------------  ---------------  ---------------
Income (loss) before income taxes                                   (85,137)           4,556           (89,519)         27,184
Income tax (benefit) expense                                        (19,362)           1,266           (13,329)         10,428
                                                                ---------------  ----------------  ---------------  ---------------
Net (loss) income                                                  ($65,775)          $3,290          ($76,190)        $16,756
                                                                ===============  ================  ===============  ===============

Net (loss) income per common share:
    Basic                                                            ($1.03)           $0.05            ($1.20)          $0.27
                                                                ===============  ================  ===============  ===============
    Diluted                                                          ($1.03)           $0.05            ($1.20)          $0.26
                                                                ===============  ================  ===============  ===============
Weighted average shares used in the calculation
 of net (loss) income per common share
    Basic                                                            63,646           63,261            63,598          62,970
                                                                ===============  ================  ===============  ===============
    Diluted                                                          63,646           65,413            63,598          65,604
                                                                ===============  ================  ===============  ===============



See accompanying Notes to Consolidated Financial Statements.


                                       2


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                      Consolidated Statements of Cash Flows
                                 (in thousands)
                                   (unaudited)

                                                                                                     
                                                                                          Nine Months Ended
                                                                                   --------------------------------
                                                                                      March 29,         March 30,
                                                                                        2009              2008
                                                                                   ---------------   --------------

Operating activities:
Net (loss) income                                                                      ($76,190)          $16,756
Reconciliation of net (loss) income to net cash provided by operations:
 Depreciation and amortization                                                           17,629            14,848
 Deferred income taxes                                                                  (16,089)           10,374
 Bad debt expense                                                                         1,378             1,363
 Stock-based compensation                                                                   755             3,339
 Goodwill and intangible asset impairment                                                96,496                 -
 Other non-cash items                                                                      (243)              275
Changes in operating items:
    Receivables                                                                          (3,346)           (1,559)
    Inventories                                                                          (8,836)           (5,506)
    Prepaid and other                                                                      (930)            1,275
    Accounts payable and accrued expenses                                               (10,029)              608
    Other assets                                                                            (91)              300
    Other liabilities                                                                       255               323
                                                                                   ---------------   --------------
 Net cash provided by operating activities                                                  759            42,396

Investing activities:
Acquisitions, net of cash acquired                                                      (11,049)           (4,135)
Dispositions                                                                                 25               125
Capital expenditures, (non-cash expenditures of: $5,954-2009)                           (11,731)          (11,615)
Other                                                                                       203               204
                                                                                   ---------------   --------------
 Net cash used in investing activities                                                  (22,552)          (15,421)
Financing activities:
Acquisition of treasury stock                                                              (797)           (1,079)
Debt issuance cost                                                                       (2,256)                -
Proceeds from exercise of employee stock options                                            113             3,837
Proceeds from bank borrowings                                                           120,000            80,000
Repayment of bank borrowings and capital leases                                         (75,657)          (87,491)
                                                                                   ---------------   --------------
 Net cash  provided by (used in) financing activities                                    41,403            (4,733)
                                                                                   ---------------   --------------
Net change in cash and equivalents                                                       19,610            22,242
Cash and equivalents:
 Beginning of period                                                                     12,124            16,087
                                                                                   ---------------   --------------
 End of period
                                                                                        $31,734           $38,329
                                                                                   ===============   ==============




See accompanying Notes to Consolidated Financial Statements.

                                       3


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

Note 1 - Accounting Policies

Basis of Presentation

The accompanying  unaudited consolidated financial statements have been prepared
by  1-800-FLOWERS.COM,  Inc. and subsidiaries (the "Company") in accordance with
accounting  principles  generally  accepted  in the United  States  for  interim
financial  information  and  pursuant  to  the  rules  and  regulations  of  the
Securities and Exchange Commission.  Accordingly, they do not include all of the
information and footnotes required by accounting  principles  generally accepted
in the United  States  for  complete  financial  statements.  In the  opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included.  Operating results for the
three and nine months ended March 29, 2009 are not necessarily indicative of the
results that may be expected for the fiscal year ending June 28, 2009.

The balance sheet information at June 29, 2008 has been derived from the audited
financial statements at that date.

The  information  in this  Quarterly  Report  on  Form  10-Q  should  be read in
conjunction with the  consolidated  financial  statements and footnotes  thereto
included in the  Company's  Annual Report on Form 10-K for the fiscal year ended
June 29, 2008.

Use of Estimates

The  preparation of the  consolidated  financial  statements in conformity  with
accounting   principles   generally  accepted  in  the  United  States  requires
management to make estimates and assumptions that affect the amounts reported in
the financial  statements and  accompanying  notes.  Actual results could differ
from those estimates.

Comprehensive Income (Losses)

For the three and nine  months  ended  March 29,  2009 and March 30,  2008,  the
Company's  comprehensive  net (loss)  income  were equal to the  respective  net
(loss) income for each of the periods presented.

Fair Value Measurements

Effective June 30, 2008, the Company adopted  Statement of Financial  Accounting
Standard No. 157, "Fair Value  Measurements"  ("SFAS 157") for certain financial
assets and liabilities. This standard establishes a framework for measuring fair
value and requires enhanced disclosures about fair value measurements.  SFAS 157
clarifies that fair value is an exit price,  representing  the amount that would
be  received  to sell an asset or paid to  transfer  a  liability  in an orderly
transaction between market participants.  SFAS 157 also establishes a fair value
hierarchy that  prioritizes  the inputs to valuation  techniques used to measure
fair value. The statement  requires that assets and liabilities  carried at fair
value be classified and disclosed in one of the following three categories:

Level 1: Quoted  market  prices  in  active  markets  for  identical  assets  or
         liabilities.
Level 2: Quoted  prices in  active markets for similar  assets and  liabilities,
         quoted prices for identically  similar assets or liabilities in markets
         that  are not  active and models for  which  all significant inputs are
         observable either directly or indirectly.
Level 3: Unobservable  inputs reflecting  the reporting entity's own assumptions
         or external inputs for inactive markets.

The  determination of where assets and liabilities fall within this hierarchy is
based  upon the  lowest  level of input  that is  significant  to the fair value
measurement.  While the Company has  previously  invested in certain assets that
would be classified as level 1, as of March 29, 2009,  the Company does not hold
any "level 1", cash  equivalents that are  measured at fair value on a recurring
basis,  nor does the Company  have any assets or  liabilities  that are based on
"level 2" or "level 3" inputs.

Recent Accounting Pronouncements

In  December 2007, the  FASB  issued  Statement  No.  141  (Revised),  "Business
Combinations"  ("SFAS  No.  141R")  and  SFAS  160, "Noncontrolling  Interests
in  Consolidated Financial Statements ("SFAS  160").  SFAS No. 141R and SFAS 160
revise the method of accounting for a number of aspects of business combinations

                                       4


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

and  non-controlling  interests,   including  acquisition  costs,  contingencies
(including  contingent assets,  contingent  liabilities and contingent  purchase
price), the impacts of partial and step-acquisitions (including the valuation of
net  assets  attributable  to  non-acquired   minority   interests),   and  post
acquisition exit activities of acquired businesses.  SFAS 141R and SFAS 160 will
be effective for the Company during the fiscal year beginning June 29, 2009. The
Company  cannot  anticipate  whether  the  adoption of SFAS No. 141R will have a
material  impact on its results of  operations  and  financial  condition as the
impact is solely dependent on the terms of any business combination entered into
by the Company after June 29, 2009.

On April 25,  2008,  the FASB  issued  FASB  Staff  Position  (FSP)  FAS  142-3,
"Determination  of the Useful Life of  Intangible  Assets."  This FSP amends the
factors that should be considered in developing renewal or extension assumptions
used to determine  the useful life of a recognized  intangible  asset under SFAS
No. 142, "Goodwill and Other Intangible Assets," or SFAS 142. The intent of this
FSP is to  improve  the  consistency  between  the useful  life of a  recognized
intangible  asset under SFAS 142 and the period of  expected  cash flows used to
measure the fair value of the asset under SFAS 141R and other generally accepted
accounting principles. This FSP is effective for financial statements issued for
fiscal years beginning after December 15, 2008, and interim periods within those
fiscal years. Early adoption is prohibited.  The Company is currently evaluating
the  impact,  if any,  that this FSP will  have on its  results  of  operations,
financial position or cash flows.

Reclassifications

Certain  balances in the prior fiscal periods have been  reclassified to conform
to the presentation in the current fiscal year.

Note 2 - Net (Loss) Income Per Common Share

The following  table sets forth the  computation of basic and diluted net income
per common share:

                                                                                                           
                                                                   Three Months Ended                  Nine Months Ended
                                                            ---------------------------------  --------------------------------
                                                                March 29,        March 30,       March 29,        March 30,
                                                                  2009             2008            2009             2008
                                                            ----------------  ---------------  ---------------  ---------------
                                                                              (in thousands, except per share data)

       Numerator:
          Net (loss) income                                    ($65,775)          $3,290           ($76,190)         $16,756
                                                            ================  ===============  ===============  ===============
       Denominator:
          Weighted average shares outstanding                    63,646           63,261             63,598           62,970
          Effect of dilutive securities:
             Employee stock options (1)                               -            1,449                  -            1,949
             Employee restricted stock awards                         -              703                  -              685
                                                            ----------------  ---------------  ---------------  ---------------
                                                                      -            2,152                  -            2,634
                                                            ----------------  ---------------  ---------------  ---------------
       Adjusted weighted-average shares and assumed
          conversions                                            63,646           65,413             63,598           65,604
                                                            ================  ===============  ===============  ===============

       Net (loss) income per common share:
          Basic                                                  ($1.03)           $0.05             ($1.20)           $0.27
                                                            ================  ===============  ===============  ===============
          Diluted                                                ($1.03)           $0.05             ($1.20)           $0.26
                                                            ================  ===============  ===============  ===============

Note (1): The effect of options to purchase  6.9 million and 1.4 million  shares
for the three months ended March 29, 2009 and March 28, 2008, respectively,  and
7.9 million and 1.9 million  shares for the nine months ended March 29, 2009 and
March 28, 2008,  respectively,  were excluded from the calculation of net (loss)
income per share on a diluted basis as their effect is anti-dilutive.

                                      5


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


Note 3 - Stock-Based Compensation

The Company has a Long Term Incentive and Share Award Plan,  which is more fully
described in Note 11 to the consolidated  financial  statements  included in the
Company's  2008  Annual  Report on Form  10-K,  that  provides  for the grant to
eligible   employees,   consultants  and  directors  of  stock  options,   share
appreciation   rights  (SARs),   restricted  shares,   restricted  share  units,
performance  shares,   performance  units,  dividend   equivalents,   and  other
stock-based awards.

The  amounts of  stock-based  compensation  expense  recognized  in the  periods
presented are as follows:


                                                                                  
                                                      Three Months Ended          Nine Months Ended
                                              ---------------------------- ----------------------------
                                                 March 29,    March 30,       March 29,    March 30,
                                                   2009         2008            2009         2008
                                              ------------- -------------- -------------- -------------
                                                                     (in thousands)


   Stock options                                  $297          $307           $1,026         $1,079
   Restricted stock awards                         281           727             (271)         2,260
                                              ------------- -------------- -------------- -------------
     Total                                         578         1,034              755          3,339
   Deferred income tax benefit                    (185)         (352)            (121)        (1,348)
                                              ------------- -------------- -------------- -------------
   Stock-based compensation expense, net          $393          $682             $634         $1,991
                                              ============= ============== ============== =============
   
During fiscal 2007, the Company  implemented a long-term  incentive equity award
plan ("LTIP"),  which provides for the grant of performance based shares, earned
based upon  actual  three-year  cumulative  performance,  as  defined,  measured
against  pre-established  targets.  During the three month period ended December
28, 2008, the Company reversed all non-vested RSA's previously accrued under its
LTIP program,  amounting to $1.8 million, as minimum performance targets are not
expected to be achieved.

Stock-based compensation is recorded within the following line items of
operating expenses:

                                                                                  
                                                      Three Months Ended          Nine Months Ended
                                              ---------------------------- ----------------------------
                                                 March 29,    March 30,       March 29,    March 30,
                                                   2009         2008            2009         2008
                                              ------------- -------------- -------------- -------------
                                                                     (in thousands)

   Marketing and sales                             $230         $288           $112           $1,044
   Technology and development                       116          133            409              452
   General and administrative                       232          613            234            1,843
                                              ------------- -------------- -------------- -------------
     Total                                         $578       $1,034           $755           $3,339
                                              ============= ============== ============== =============


The weighted  average fair value of stock options on the date of grant,  and the
assumptions  used to  estimate  the fair  value of the stock  options  using the
Black-Scholes  option valuation model granted during the respective periods were
as follows:

                                                                                  
                                                      Three Months Ended          Nine Months Ended
                                              ---------------------------- ----------------------------
                                                 March 29,    March 30,       March 29,    March 30,
                                                   2009         2008            2009         2008
                                              ------------- -------------- -------------- -------------


      Weighted average fair value of
       options granted                            $1.25         $3.10          $2.21         $4.40
      Expected volatility                         51.0%         40.0%          44.6%         44.8%
      Expected life                                6.4 yrs       5.3 yrs        6.4 yrs       5.3 yrs
      Risk-free interest rate                      1.90%         2.98%          2.55%         4.12%
      Expected dividend yield                      0.0%          0.0%           0.0%          0.0%



                                       6


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


The following table summarizes stock option activity during the nine months
ended March 29, 2009:

                                                                                           
                                                                                       Weighted
                                                                         Weighted       Average
                                                                          Average      Remaining     Aggregate
                                                                         Exercise     Contractual    Intrinsic
                                                         Options           Price         Term       Value (000s)
                                                        ----------------------------------------------------------

Outstanding at June 29, 2008                             7,872,344         $8.47
Granted                                                    436,000         $4.77
Exercised                                                  (24,843)        $4.60
Forfeited                                                 (345,386)        $8.67
                                                        -------------
Outstanding at March 29, 2009                            7,938,115         $8.29      3.6 years          $-
                                                        =============

Options vested or expected to vest at March 29, 2009     7,813,221         $8.32      3.5 years          $-
Exercisable at March 29, 2009                            6,834,139         $8.54      2.9 years          $-



As of March 29, 2009,  the total future  compensation  cost related to nonvested
options, not yet recognized in the statement of income, was $2.2 million and the
weighted  average  period over which these awards are expected to be  recognized
was 2.8 years.

The Company  grants shares of common stock to its employees  that are subject to
restrictions on transfer and risk of forfeiture until  fulfillment of applicable
service  conditions  and, in certain cases,  holding periods  (Restricted  Stock
Awards).  The following table  summarizes the activity of non-vested  restricted
stock awards during the nine months ended March 29, 2009:
Weighted
                                                                                Average Grant
                                                                                  Date Fair
                                                                    Shares           Value
                                                                --------------  ---------------

          Non-vested at June 29, 2008                             1,275,153           $7.58
          Granted                                                   891,466            3.75
          Vested                                                   (284,570)           3.55
          Forfeited                                                (794,159)           7.41
                                                                --------------
          Non-vested at March 29, 2009                            1,087,890           $5.62
                                                                ==============


The fair value of  nonvested  shares is  determined  based on the closing  stock
price on the grant date.  As of March 29, 2009,  there was $3.1 million of total
unrecognized  compensation  cost related to  non-vested  restricted  stock-based
compensation to be recognized over the weighted-average  remaining period of 2.0
years.

Note 4 - Acquisitions

The Company  accounts for its business  combinations in accordance with SFAS No.
141, "Business Combinations," which addresses financial accounting and reporting
for business  combinations and requires that all such  transactions be accounted
for using the purchase  method.  Under the  purchase  method of  accounting  for
business combinations, the aggregate purchase price for the acquired business is
allocated  to the  assets  acquired  and  liabilities  assumed  based  on  their
estimated fair values at the acquisition date. Operating results of the acquired
entities are reflected in the Company's  consolidated  financial statements from
date of acquisition.

                                       7




                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


Acquisition of Napco Marketing Corp.

On July 21, 2008, the Company acquired  selected assets of Napco Marketing Corp.
(Napco),  a wholesale  merchandiser and marketer of products designed  primarily
for the floral  industry.  The purchase  price of  approximately  $10.9  million
included the acquisition of a fulfillment  center located in  Jacksonville,  FL,
inventory  and  certain  other  assets,  as  well as the  assumption  of certain
related  liabilities,  including their seasonal line of credit of  approximately
$4.0 million.  The acquisition was financed utilizing a combination of available
cash generated  from  operations  and through  borrowings  against the Company's
revolving  credit  facility,  which was  subsequently  amended by the Company as
described  below.  The purchase  price includes an up-front cash payment of $9.3
million, net of cash acquired, and potential "earn-out" incentives, which amount
to a maximum  of $1.6  million  through  the years  ending  July 2,  2012,  upon
achievement of specified performance targets.

The Company is in the process of finalizing its allocation of the purchase price
to  individual  assets  acquired  and  liabilities  assumed  as a result  of the
acquisition of Napco. This will result in potential  adjustments to the carrying
value of Napco's recorded assets and liabilities.  The preliminary allocation of
the purchase  price included in the current period balance sheet is based on the
best  estimates  of  management  and is  subject  to  revision  based  on  final
determination of asset fair values and useful lives.

The following table  summarizes the preliminary  allocation of purchase price to
the estimated fair values of assets acquired and liabilities assumed at the date
of the acquisition of Napco:

                                                           Napco
                                                          Purchase
                                                           Price
                                                         Allocation
                                                    --------------------
                                                       (in thousands)

  Current assets                                          $5,119
  Property, plant and equipment                            5,085
  Intangible assets                                          818
  Goodwill                                                     -
  Other                                                       74
                                                    --------------------
     Total assets acquired                                11,096
                                                    --------------------
  Current liabilities                                        162
                                                    --------------------
     Total liabilities assumed                               162
                                                    --------------------
     Net assets acquired                                 $10,934
                                                    ====================

Acquisition of Geerlings & Wade

On March 25, 2009,  the Company  acquired  selected  assets of Geerlings & Wade,
Inc.,  a  retailer  of  wine  and  related  products.   The  purchase  price  of
approximately  $2.6 million  includes the acquisition of inventory,  and certain
other assets,  as well as the  assumption of certain  related  liabilities.  The
acquisition was financed  utilizing  available cash on hand. The Company expects
to generate  annual revenue of  approximately  $3.0 million  associated with the
acquired assets.

Acquisition of DesignPac Gifts LLC

On April 30,  2008,  the  Company  acquired  all of the  membership  interest in
DesignPac  Gifts LLC  (DesignPac),  a designer,  assembler  and  distributor  of
gourmet gift baskets, gourmet food towers and gift sets, including a broad range
of  branded  and  private  label  components,  based in  Melrose  Park,  IL. The
acquisition,  for approximately $33.4 million in cash, net of cash acquired, was
financed utilizing a combination of available cash generated from operations and
through borrowings against the Company's revolving credit facility. The purchase
price is subject to potential "earn-out" incentives which amount to a maximum of
$2.0  million  through  the years  ending June 27,  2010,  upon  achievement  of
specified  performance  targets.  In its  most  recently  completed  year  ended
December 31, 2007, prior to the  acquisition,  DesignPac  generated  revenues of
approximately $53.3 million.

                                       8



                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


In order to fund the increase in working  capital  requirements  associated with
DesignPac, on August 28, 2008, the Company entered into a $293.0 million Amended
and Restated Credit  Agreement with JPMorgan Chase Bank N.A., as  administrative
agent,  and a group of lenders  (the "2008  Credit  Facility").  The 2008 Credit
Facility  provided for  borrowings  of up to $293.0  million,  including:  (i) a
$165.0 million revolving credit commitment,  (ii) $60.0 million of new term loan
debt,  and (iii) $68.0  million of existing term loan debt  associated  with the
Company's previous credit facility.


The following table summarizes the allocation of purchase price to the estimated
fair  values of  assets  acquired  and  liabilities  assumed  at the date of the
acquisition of DesignPac:

                                                          DesignPac
                                                          Purchase
                                                           Price
                                                         Allocation
                                                    --------------------
                                                       (in thousands)

  Current assets                                          $1,287
  Property, plant and equipment                            1,172
  Intangible assets                                       18,908
  Goodwill                                                12,085
  Other                                                       82
                                                    --------------------
     Total assets acquired                                33,534
                                                    --------------------
  Current liabilities                                        184
                                                    --------------------
     Total liabilities assumed                               184
                                                    --------------------
     Net assets acquired                                 $33,350
                                                    ====================


Of the $18.9  million of acquired  intangible  assets  related to the  DesignPac
acquisition,  $6.4  million was assigned to  trademarks  that are not subject to
amortization,  while the remaining  acquired  intangibles  of $12.5 million were
allocated  primarily to customer related  intangibles  which are being amortized
over the  assets'  estimated  useful  life of 10 years.  Approximately  $12.1
million of goodwill is deductible for tax purposes. As described further in Note
6,  during the three  months  ended  March 29,  2009,  the  Company  recorded an
impairment   charge  of  $76.5  million  for  the  write-down  of  goodwill  and
intangibles  associated with its Gourmet Food and Gift Basket category.

Pro forma Results of Operation

The following  unaudited pro forma consolidated  financial  information has been
prepared as if the  acquisitions  of  DesignPac,  Napco and Geerlings & Wade had
taken place at the beginning of fiscal year 2008.  The  following  unaudited pro
forma information is not necessarily  indicative of the results of operations in
future  periods or results that would have been  achieved  had the  acquisitions
taken place at the beginning of the periods presented.


                                       9


                                                                                                              
                                                                        Three Months Ended                Nine Months Ended
                                                                ---------------------------------  --------------------------------
                                                                    March 29,        March 30,       March 29,         March 30
                                                                     2009             2008             2009             2008
                                                                ---------------  ----------------  ---------------  ---------------
Net revenues                                                       $173,962         $226,440          $664,762        $773,379
Income (loss) from operations                                       (83,950)           4,088           (84,369)         40,686
Net (loss) income                                                  ($65,653)          $2,365          ($75,736)        $22,218
Basic net (loss) income per common share                             ($1.03)           $0.04            ($1.19)          $0.35
Diluted net (loss) income per common share                           ($1.03)           $0.04            ($1.19)          $0.34



                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


Note 5 - Inventory

The Company's inventory, stated at cost, which is not in excess of market,
includes purchased and manufactured finished goods for resale, packaging
supplies, raw material ingredients for manufactured products and associated
manufacturing labor, and is classified as follows:


                                                                                                         
                                                                                           March 29,      June 29,
                                                                                             2009           2008
                                                                                         --------------  -----------
                                                                                               (in thousands)

                Finished goods                                                              $56,312         $48,986
                Work-in-Process                                                              19,029           3,442
                Raw materials                                                                 5,200          14,855
                                                                                         -----------     -----------
                                                                                            $80,541         $67,283
                                                                                         ===========     ===========


Note 6 - Goodwill and Intangible Assets

The change in the carrying amount of goodwill is as follows:

                                                                                                        

                                               1-800-                           Gourmet
                                             Flowers.com       BloomNet         Food and          Home and
                                              Consumer           Wire            Gifts           Children's
                                               Floral           Service         Baskets           Gifts             Total
                                            ------------------------------------------------------------------------------------
                                                                             (in thousands)
Balance at June 29, 2008                       $6,166             $-            $99,737           $18,261           $124,164

   Acquisition of DesignPac                                                          52                                   52
   Acquisition of Geerlings & Wade                                                1,414                                1,414
   Goodwill impairment                                                          (65,644)          (18,261)           (83,905)
   Other                                         (390)                             (147)                                (537)
                                            --------------    -------------    -------------     -------------    --------------
Balance at March 29, 2009                      $5,776             $-            $35,412                $-            $41,188
                                            ==============    =============    =============     =============    ==============


Goodwill  represents the excess of the purchase price over the fair value of the
net  tangible  and  identifiable  intangible  assets  acquired in each  business
combination.  The carrying value of the Company's  goodwill was allocated to its
reporting  units  pursuant  to SFAS No.  142,  "Goodwill  and  Other  Intangible
Assets." In accordance with SFAS No. 142,  goodwill and other  indefinite  lived
intangibles are subject to an assessment for impairment, which must be performed
annually,  or more frequently if events or circumstances  indicate that goodwill
or other indefinite lived  intangibles  might be impaired.  Goodwill  impairment

                                       10

testing  involves a  two-step  process.  Step 1  compares  the fair value of the
Company's  reporting  units to their carrying  values.  If the fair value of the
reporting unit exceeds its carrying value, no further analysis is necessary.  If
the carrying amount of the reporting unit exceeds its fair value, Step 2 must be
completed to quantify the amount of  impairment.  Step 2 calculates  the implied
fair  value of  goodwill  by  deducting  the  fair  value  of all  tangible  and
intangible  assets,  excluding  goodwill,  of the reporting  unit, from the fair
value of the  reporting  unit as determined in Step 1. The implied fair value of
goodwill  determined in this step is compared to the carrying value of goodwill.
If the  implied  fair  value of  goodwill  is less  than the  carrying  value of
goodwill, an impairment loss, equal to the difference, is recognized.

                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

During the three months ended December 28, 2008,  the Home and  Children's  Gift
segment experienced  significant  declines in revenue and operating  performance
when compared to prior years and their strategic  outlook.  The Company believes
that this weak performance was attributable to reduced consumer  spending due to
the  overall  weakness in the  economy,  and in  particular,  as a result of the
continued  decline  in  demand  for home  decor  products.  As a result of these
factors,  as well as the Company's  plans to resize this  category  based on the
expectation  of  continued  weakness  in the home  decor  retail  sector,  and a
significant reduction in the Company's market capitalization, upon completion of
the impairment analysis described above, the goodwill and intangibles related to
this reporting unit was deemed to be fully impaired. Therefore, during the three
months ended December 28, 2008,  the Company  recorded a goodwill and intangible
impairment  charge of $20.0 million related to this business  segment,  of which
$18.3 million was goodwill.

As a result of a further erosion of revenues within certain brands,  the overall
operating  income and cash flows of the Gourmet Food and Gift Basket segment and
a reduction in the outlook of the  performance  of this  segment  based upon the
expectation of a continuation of the current economic  downturn,  coupled with a
decline of the Company's market capitalization and contraction of public company
multiples,  during the three months ended March 29, 2009, the Company recorded a
goodwill  and  intangible  impairment  charge of $76.5  million  related to this
business segment, of which $65.6 million was goodwill.

Fair value was determined by using a combination of a market-based and an income
based  approach,  weighting  both  approaches  equally.  Under the  market-based
approach,  the Company  utilized  information  regarding  the Company as well as
publicly  available  industry  information  to  determine  earnings  and revenue
multiples that are used to value the Company's reporting units. Under the income
based approach,  the Company  determined fair value based upon estimated  future
cash flows of the reporting  unit,  discounted by an estimated  weighted-average
cost of  capital,  which  reflected  the overall  level of inherent  risk of the
reporting  unit and the rate of return that an outside  investor would expect to
earn.  The Company  reconciled  the value of its reporting  units to its current
market  capitalization  (based upon the Company's stock price) to determine that
its assumptions were consistent with that of an outside investor.

                                       11

The Company's other intangible assets consist of the following:

                                                                                                   
                                                         March 29, 2009                           June 29, 2008
                                            ---------------------------------------- ----------------------------------------
                                               Gross                                   Gross
                              Amortization   Carrying     Accumulated                 Carrying    Accumulated
                                 Period       Amount      Amortization       Net       Amount     Amortization       Net
                             -------------- ------------ --------------- ----------- ----------- --------------- ------------
                                                                       (in thousands)

 Intangible assets with
 determinable lives
   Investment in licenses    14 - 16 years     $5,314          $4,715        $599      $4,927          $4,408         $519
   Customer lists             3 - 10 years     24,674           7,929      16,745      25,570           6,042       19,528
   Other                       5 - 8 years      2,488             978       1,510       2,488             660        1,828
                                            ------------ --------------- ----------- ----------- --------------- ------------
                                               32,476          13,622      18,854      32,985          11,110       21,875

 Trademarks with
   indefinite lives                -           35,025               -      35,025      46,053               -       46,053
                                            ------------ --------------- ----------- ----------- --------------- ------------
 Total identifiable
   intangible assets                          $67,501         $13,623     $53,879     $79,038         $11,110      $67,928
                                            ============ =============== =========== =========== =============== ============



Intangible  assets are reviewed  for  impairment  whenever  events or changes in
circumstances  indicate that the carrying  amount of an asset or asset group may
not be recoverable.

                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

As part of the  aforementioned  impairment  analysis  performed for the Home and
Children's Gift and Gourmet Food and Gift Basket segments,  the Company recorded
impairment charges of $1.8 million and $10.8 million,  respectively,  related to
the trade names and customer lists,  which were determined to be impaired due to
changes in the business  environment and adverse economic  conditions  currently
being experienced due to decreased consumer spending.

Estimated future amortization expense is as follows:  remainder of fiscal 2009 -
$0.8 million, fiscal 2010 - $3.3 million, fiscal 2011 - $3.1million, fiscal 2012
- $2.3 million, fiscal 2013 - $2.1 million and thereafter - $7.3 million.


                                       12





                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


Note 7 - Long-Term Debt

The Company's long-term debt and obligations under capital leases consist of the
following:

                                                                                                       
                                                                                           March 29,      June 29,
                                                                                             2009          2008
                                                                                         --------------  -----------
                                                                                                 (in thousands)

                Term loan                                                                  $112,438         $68,000
                Revolving line of credit                                                          -               -
                Commercial note                                                                   -              84
                Obligations under capital leases                                              5,995              52
                                                                                         -----------     -----------
                                                                                            118,433          68,136
                Less current maturities of long-term debt and obligations under
                 capital leases                                                              42,295          12,886
                                                                                         -----------     -----------
                                                                                            $76,138         $55,250
                                                                                         ===========     ===========

In order to fund the increase in working  capital  requirements  associated with
DesignPac, on August 28, 2008, the Company entered into a $293.0 million Amended
and Restated Credit  Agreement with JPMorgan Chase Bank N.A., as  administrative
agent,  and a group of lenders  (the "2008  Credit  Facility").  The 2008 Credit
Facility  provided for  borrowings  of up to $293.0  million,  including:  (i) a
$165.0 million revolving credit commitment,  (ii) $60.0 million of new term loan
debt,  and (iii) $68.0  million of existing term loan debt  associated  with the
Company's previous credit facility.

On April 14,  2009,  subsequent  to quarter  end,  the Company  entered  into an
amendment to the 2008 Credit Facility (the "Amended 2008 Credit Facility").  The
Amended 2008 Credit Facility includes a prepayment of $20.0 million (included in
current maturities above),  reducing the Company's  outstanding term loans under
the facility to $92.4 million upon closing.  In addition,  the amendment reduces
the Company's revolving credit line from $165.0 million to a seasonally adjusted
line ranging  from $75.0 to $125.0  million.  The Amended 2008 Credit  Facility,
effective  March 29, 2009,  also revises  certain  financial  and  non-financial
covenants,  including maintenance of certain financial ratios and eliminates the
consolidated  net  worth  covenant  that  had  been  included  in  the  previous
agreement.  Outstanding amounts under the Amended 2008 Credit Facility will bear
interest at the Company's option at either:  (i) LIBOR plus a defined margin, or
(ii) the agent bank's prime rate plus a margin.  The applicable  margins for the
Company's  term loans and  revolving  credit  facility  will range from 3.00% to
4.50% for LIBOR loans and 2.00% to 3.50% for ABR loans with  pricing  based upon
the Company's  leverage  ratio.  The repayment  terms of the existing term loans
were  reduced,  on a  pro-rata  basis,  for the $20.0  million  prepayment.  The
obligations  of the Company and its  subsidiaries  under the Amended 2008 Credit
Facility  are secured by liens on all  personal  property of the Company and its
subsidiaries.

As a result of the  modifications of its credit  agreements,  during the quarter
ended June 28, 2009, the Company will write off financing costs  associated with
the term debt  related to both the 2008 Credit  Facility  and  the Amended  2008
Credit Facility, in the amount of approximately $3.0 million.

                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


During March 2009, the Company  obtained a $5.0 million  equipment lease line of
credit  with a bank and a $5.0  million  equipment  lease line of credit  with a
vendor.  Interest under these lines, which both mature in April 2012, range from
2.99% to  7.48%.  Borrowings  under  the bank  line  are  collateralized  by the
underlying equipment  purchased,  while the equipment lease line with the vendor
is  unsecured.  In March 2009,  the Company  financed  $6.0 million of equipment
purchases  through such lease lines.  The  borrowings  are payable in 36 monthly
installments of principal and interest commencing in April 2009.

                                       13

Note 8 - Income Taxes

At the end of each interim reporting period, the Company estimates its effective
income tax rate  expected to be applicable  for the full year.  This estimate is
used in  providing  for income taxes on a  year-to-date  basis and may change in
subsequent  interim  periods.  During the three and nine months  ended March 29,
2009,  the Company  recorded  an income tax  benefit of $19.4  million and $13.3
million,  respectively,  compared to expense of $1.3  million and $10.4  million
during the three and nine months ended March 30, 2008.  The Company's  effective
tax rates for the three and nine  months  ended  March 29,  2009 were  22.7% and
14.9%,  respectively,  compared to 27.7% and 38.3% during the comparative  three
and nine months ended March 30, 2008. The effective  rates reflect the impact of
the  non-deductible  portions of the  goodwill and other  intangible  impairment
charges of $76.5 million and $96.5 million,  recorded  during the three and nine
months  ended  March  29,  2009,  respectively.  Excluding  these  charges,  the
effective rates during the three and nine months ended March 29, 2009 would have
been 40.5% and 37.8%, respectively. The adjusted effective rate during the three
months  ended March 29,  2009,  and the  effective  rate during the three months
ended  March 30,  2008  differed  from the U.S.  federal  statutory  rate of 35%
primarily due to state income taxes, partially offset by various tax credits.

The  Company  files  income tax  returns in the U.S.  federal  jurisdiction  and
various state  jurisdictions.  The tax years that remain  subject to examination
are fiscal 2005 through fiscal 2008,  with the exception of certain states where
the  statute  remains  open from fiscal  2004,  due to  non-conformity  with the
federal  statute of  limitations  for  assessment.  The Company does not believe
there will be any material  changes in its  unrecognized  tax positions over the
next twelve months.

The  Company's  policy is to  recognize  interest and  penalties  accrued on any
unrecognized  tax benefits as a component of income tax expense.  As of the date
of  adoption  of FIN 48,  the  Company  did not have  any  accrued  interest  or
penalties  associated with any unrecognized  tax benefits,  nor was any interest
expense recognized during the quarter.

Note 9 - Restructuring

During  the  quarter  ended  March 29,  2009,  the  Company  recorded  a pre-tax
restructuring  charge of approximately $1.5 million ($0.9 million, net of taxes)
related to severance  associated  with the  elimination  of employee  positions.
These job  eliminations  were part of the Company's cost  reduction  initiatives
designed to scale the Company's  operating  expenses to a level appropriate with
its reduced level of sales volume. These costs are included within the following
line  items of the  Company's  consolidated  statement  of  operations:  cost of
revenues  ($0.2  million),  marketing and sales ($1.1  million),  technology and
development ($0.1 million) and general and administrative ($0.1 million). Of the
$1.5 million of  severance costs, $1.0 million  was paid during the three months
ended March 29, 2009, $0.5 million remains accrued at the end of the quarter.



Note 10 - Business Segments

The Company's  management reviews the results of the Company's operations by the
following four business categories:

   o  1-800-Flowers.com Consumer Floral;
   o  BloomNet Wire Service;





                                       14


Category  performance is measured based on contribution  margin,  which includes
only the direct  controllable  revenue and operating expenses of the categories.
As such,  management's  measure of  profitability  for these categories does not
include the effect of  corporate  overhead  (see (*) below),  which are operated
under a centralized  management  platform,  providing  services  throughout  the
organization,  nor does it include  stock-based  compensation,  depreciation and
amortization, other income (net), goodwill and intangible impairment, and income
taxes.  Assets  and  liabilities  are  reviewed  at the  consolidated  level  by
management and not accounted for by category.

                                                                                               
                                                         Three Months Ended                  Nine Months Ended
                                                    -----------------------------     --------------------------------
                                                       March 29,     March 30,            March 29,        March 30,
  Net revenues                                           2009           2008                2009              2008
                                                    -------------  --------------     --------------   ---------------
                                                                            (in thousands)

    Net revenues:
        1-800-Flowers.com Consumer Floral               $105,326       $140,018            $285,909         $342,687
        BloomNet Wire Service                             16,957         15,410              47,823           38,033
        Gourmet Food & Gift Baskets                       33,266         39,675             212,305          173,442
        Home & Children's Gifts                           18,492         24,565             118,844          147,313
        Corporate (*)                                        174            371                 975            2,081
        Intercompany eliminations                         (1,244)        (1,472)             (5,524)          (3,977)
                                                    -------------  --------------      --------------   --------------
    Total net revenues                                  $172,971       $219,567            $660,332         $699,579
                                                    =============  ==============      ==============   ==============


                                                                                               
                                                         Three Months Ended                  Nine Months Ended
                                                    -----------------------------     --------------------------------
                                                       March 29,     March 30,            March 29,        March 30,
   Operating Income                                      2009           2008                2009              2008
                                                    -------------  --------------     --------------   ---------------
                                                                            (in thousands)

    Category Contribution Margin:
        1-800-Flowers.com Consumer Floral                 $7,753        $17,221             $27,346          $42,727
        BloomNet Wire Service                              5,542          5,561              14,800           12,583
        Gourmet Food & Gift Baskets                          918          3,281              26,134           26,338
        Home & Children's Gifts                           (2,074)        (3,239)             (1,522)           3,212
                                                    -------------  --------------      --------------   --------------
    Category Contribution Margin Subtotal                 12,139         22,824              66,758           84,860
        Corporate (*)                                    (13,683)       (12,572)            (37,696)         (39,364)
        Depreciation and amortization                     (6,144)        (5,011)            (17,629)         (14,848)
        Goodwill and Intangible impairment               (76,460)             -             (96,496)               -
                                                    -------------  --------------      --------------   --------------
    Operating income (loss)                             $(84,148)        $5,241            $(85,063)         $30,648
                                                    =============  ==============      ==============   ==============



(*)  Corporate expenses consist of the Company's  enterprise shared service cost
     centers,  and  include,  among  others,   Information   Technology,   Human
     Resources,  Accounting and Finance,  Legal,  Executive and Customer Service
     Center functions, as well as Stock-Based Compensation. In order to leverage
     the  Company's  infrastructure,   these  functions  are  operated  under  a
     centralized management platform,  providing support services throughout the
     organization.  The  costs  of  these  functions,  other  than  those of the
     Customer  Service  Center  which  are  allocated   directly  to  the  above
     categories  based upon usage, are included within  corporate  expenses,  as
     they are not directly allocable to a specific category.

Note 11 - Commitments and Contingencies

Legal Proceedings

There are various claims,  lawsuits, and pending actions against the Company and
its subsidiaries incident to the operations of its businesses. It is the opinion
of management,  after consultation with counsel, that the ultimate resolution of
such  claims,  lawsuits  and pending  actions  will not have a material  adverse
effect on the Company's consolidated  financial position,  results of operations
or liquidity.


                                       15


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS.

Forward Looking Statements

This "Management's Discussion and Analysis of Financial Condition and Results of
Operations"  (MD&A) is intended  to provide an  understanding  of our  financial
condition,  change in financial  condition,  cash flow, liquidity and results of
operations. The following MD&A discussion should be read in conjunction with the
consolidated  financial  statements  and notes to those  statements  that appear
elsewhere in this Form 10-Q and in the Company's Annual Report on Form 10-K. The
following  discussion  contains  forward-looking  statements  that  reflect  the
Company's  plans,  estimates  and beliefs.  The Company's  actual  results could
differ  materially  from  those  discussed  in the  forward-looking  statements.
Factors that could cause or contribute to any differences  include,  but are not
limited to, those discussed under the caption "Forward-Looking  Information" and
under Part II Item 1A -- "Risk Factors".

Overview

1-800-FLOWERS.COM,  Inc. is  the  world's  leading  florist  and  gift shop. For
more  than 30  years,  1-800-FLOWERS.COM,  Inc.  has  been  providing  customers
with fresh flowers  and  the  finest selection of plants,  gift baskets, gourmet
foods, confections,  balloons  and  plush  stuffed  animals  perfect  for  every
occasion.   1-800-FLOWERS.COM(R)  (1-800-356-9377  or  www.1800flowers.com)  was
listed  as  a  Top  50  Online  Retailer by Internet  Retailer in 2006,  as well
as 2008 Laureate Honoree by the Computerworld  Honors Program and the  recipient
of  ICMI's  2006  Global  Call  Center  of  the  Year  Award.  1-800-FLOWERS.COM
offers the best of  both worlds:  exquisite  arrangements  created  by  some  of
the  nation's  top  floral  artists  and   hand-delivered  the  same   day,  and
spectacular  flowers  shipped overnight  Fresh  From Our Growers(R).  As always,
100% satisfaction and and freshness are  guaranteed. Also,  visit  1-800-Flowers
en    Espanol   (www.1800flowersenespanol.com).   The   Company's    BloomNet(R)
international floral wire service provides (www.mybloomnet.net) a broad range of
quality  products  and  value-added   services  designed  to  help  professional
florists  grow  their businesses profitably.

The  1-800-FLOWERS.COM,  Inc.  "Gift Shop" also  includes  gourmet gifts such as
popcorn and  specialty  treats from The Popcorn  Factory(R)  (1-800-541-2676  or
www.thepopcornfactory.com);   cookies   and   baked  gifts  from   Cheryl&Co.(R)
(1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from
Fannie May(R) Confections Brands  (www.fanniemay.com  and  www.harrylondon.com);
wine  gifts  from   Ambrosia(R)   (www.ambrosia.com)   and   Geerlings   &  Wade
(www.Geerwade.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com)
and      DesignPacTM      Gifts       (www.designpac.com);       Celebrations(R)
(www.celebrations.com),  a new premier  online  destination  for fabulous  party
ideas and planning tips; as well as Home Decor and Children's  Gifts from Plow &
Hearth(R)   (1-800-627-1712  or   www.plowandhearth.com),  Wind   &   Weather(R)
(www.windandweather.com),  HearthSong(R) (www.hearthsong.com) and Magic Cabin(R)
(www.magiccabin.com).


Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market
under ticker symbol FLWS.

Category Information

The Company has segmented  its  organization  to improve  execution and customer
focus and to align its  resources  to meet the demands of the markets it serves.
The following table presents the contribution of net revenues,  gross profit and
category  contribution  margin or category  "Adjusted  EBITDA"  (earnings before
interest,  taxes,  depreciation  and  amortization,  and goodwill and intangible
impairment) from each of the Company's business categories.


                                                                                                           
                                                     Three Months Ended                             Nine Months Ended
                                          -----------------------------------------   --------------------------------------------
                                            March 29,      March 30,                     March 29,       March 30,
                                              2009           2008        % Change          2009             2008         % Change
                                          -------------- --------------  ----------   --------------   -------------   -----------
                                                                               (in thousands)

   Net revenues:
       1-800-Flowers.com Consumer Floral     $105,326       $141,018        (25.3)%     $285,909         $342,687          (16.6)%
       BloomNet Wire Service                   16,957         15,410         10.0%        47,823           38,033           25.7%
       Gourmet Food & Gift Baskets             33,266         39,675        (16.2)%      212,305          173,442           22.4%
       Home & Children's Gifts                 18,492         24,565        (24.7)%      118,844          147,313          (19.3)%
       Corporate (*)                              174            371        (53.1)%          975            2,081          (53.1)%
       Intercompany eliminations               (1,244)        (1,472)        15.5%        (5,524)          (3,977)         (38.9)%
                                          -------------- --------------               --------------   -------------
   Total net revenues                        $172,971       $219,567        (21.2)%     $660,332         $699,579           (5.6)%
                                          ============== ==============               ==============   =============

                                       16


                                                                                                           
                                                     Three Months Ended                             Nine Months Ended
                                          -----------------------------------------   --------------------------------------------
                                            March 29,      March 30,                     March 29,       March 30,
                                              2009           2008        % Change          2009             2008         % Change
                                          -------------- --------------  ----------   --------------   -------------   -----------
                                                                               (in thousands)

   Gross profit:
       1-800-Flowers.com Consumer Floral      $37,291       $53,520         (30.3)%       $104,918         $132,540          (20.8)%
                                                 35.4%         38.0%                          36.7%            38.7%

       BloomNet Wire Service                    9,382         8,419          11.4%          26,488           21,301           24.4%
                                                 55.3%         54.6%                          55.4%            56.0%

       Gourmet Food & Gift Baskets             15,171        18,221         (16.7)%         83,499           82,002            1.8%
                                                 45.6%         45.9%                          39.3%            47.3%

       Home & Children's Gifts                  7,865         9,544         (17.6)%         55,070           66,341          (17.0)%
                                                 42.5%         38.9%                          46.3%            45.0%

       Corporate (*)                              (86)           79        (208.9)%            239              842          (71.6)%
                                                (49.4)%        21.3%                          24.5%            40.5%

       Intercompany eliminations                  (47)         (278)                          (523)            (584)
                                          -------------  --------------               --------------   --------------
   Total gross profit                         $69,576       $89,505         (22.3)%       $269,691         $302,442          (10.8)%
                                          =============  ==============               ==============   ==============
                                                 40.2%         40.8%                          40.8%            43.2%
                                          =============  ==============               ==============   ==============


                                                     Three Months Ended                             Nine Months Ended
                                          -----------------------------------------   --------------------------------------------
                                            March 29,      March 30,                     March 29,       March 30,
   Adjusted EBITDA(**)                        2009           2008        % Change          2009             2008         % Change
                                          -------------- --------------  ----------   --------------   -------------   -----------
                                                                               (in thousands)
   Category Contribution Margin:
       1-800-Flowers.com Consumer Floral       $7,753       $17,221         (55.0)%        $27,346          $42,727          (36.0)%
       BloomNet Wire Service                    5,542         5,561          (0.3)%         14,800           12,583           17.6%
       Gourmet Food & Gift Baskets                918         3,281         (72.0)%         26,134           26,338           (0.8)%
       Home & Children's Gifts                 (2,074)       (3,239)         36.0%          (1,522)           3,212         (147.4)%
                                          -------------  --------------               --------------   --------------
   Category Contribution Margin Subtotal       12,139        22,824         (46.8)%         66,758           84,860          (21.3)%
       Corporate (*)                          (13,683)      (12,572)         (8.8)%        (37,696)         (39,364)           4.2%
                                          -------------  --------------               --------------   --------------
   Adjusted EBITDA                            $(1,544)      $10,252        (115.0)%        $29,062          $45,496          (36.1)%
                                          =============  ==============               ==============   ==============

(*)  Corporate expenses consist of the Company's  enterprise shared service cost
     centers,  and include,  among other items,  Information  Technology,  Human
     Resources,  Accounting and Finance,  Legal,  Executive and Customer Service
     Center functions, as well as Stock-Based Compensation. In order to leverage
     the  Company's  infrastructure,   these  functions  are  operated  under  a
     centralized management platform,  providing support services throughout the
     organization.  The  costs  of  these  functions,  other  than  those of the
     Customer  Service  Center,  which  are  allocated  directly  to  the  above
     categories based upon usage, are included within corporate expenses as they
     are not directly allocable to a specific category.

(**) Performance is measured based on category  contribution  margin or category
     Adjusted  EBITDA,  reflecting  only the  direct  controllable  revenue  and
     operating  expenses of the  categories.  As such,  management's  measure of
     profitability for these categories does not include the effect of corporate
     overhead,   described   above,   nor  does  it  include   depreciation  and
     amortization,  goodwill and intangible impairment,  other income (net), and
     income taxes.  Management utilizes EBITDA as a performance measurement tool
     because it considers such information a meaningful  supplemental measure of
     its  performance  and  believes  it is  frequently  used by the  investment
     community  in  the   evaluation  of  companies   with   comparable   market
     capitalization.  The Company also uses EBITDA as one of the factors used to
     determine the total amount of bonuses  available to be awarded to executive
     officers and other  employees.  The Company's  credit agreement uses EBITDA
     (with additional  adjustments) to measure compliance with covenants such as
     the interest coverage ratio and consolidated leverage ratio. EBITDA is also
     used by the Company to evaluate and price potential acquisition candidates.
     EBITDA has limitations as an analytical  tool, and should not be considered
     in isolation or as a substitute  for analysis of the  Company's  results as
     reported  under GAAP.  Some of these  limitations  are: (a) EBITDA does not
     reflect changes in, or cash requirements for, the Company's working capital
     needs; (b) EBITDA does not reflect the significant interest expense, or the
     cash requirements  necessary to service interest or principal payments,  on
     the Company's  debts;  and (c) although  depreciation  and amortization are
     non-cash charges, the assets being depreciated and amortized may have to be
     replaced in the future,  and EBITDA does not reflect any cash  requirements
     for such capital expenditures.  Because of these limitations, EBITDA should
     only be used on a  supplemental  basis  combined  with  GAAP  results  when
     evaluating the Company's performance.
                                       17

Reconciliation of Net (Loss) Income to Adjusted EBITDA:

                                                                                                
                                                                 Three Months Ended          Nine Months Ended
                                                                ------------------------   -------------------------
                                                                 March 29,    March 30,      March 29,   March 30,
                                                                   2009         2008           2009        2008
                                                                ----------- ------------    ---------- -------------
                                                                                    (in thousands)
                                                                ----------- -------------------------- -------------

       Net (loss) income                                         ($65,775)     $3,290        ($76,190)    $16,756
       Add:
         Interest expense                                           1,103       1,073           4,769       4,355
         Depreciation and amortization                              6,144       5.011          17,629      14,848
         Income tax expense                                       (19,362       1,266         (13,329)     10,428
         Goodwill and intangible impairment                        76,460           -          96,496           -
       Less:
         Interest income                                               56         363             228         836
         Other expense (income)                                        58          25              85          55
                                                                ----------- ------------    ---------- -------------
       Adjusted EBITDA                                            ($1,544)    $10,252         $29,062     $45,496
                                                                =========== ============    ========== =============

Results of Operations


Net Revenues

                                                Three Months Ended                             Nine Months Ended
                                     -----------------------------------------   --------------------------------------------
                                       March 29,      March 30,                     March 29,       March 30,
                                         2009           2008        % Change          2009             2008         % Change
                                     -------------- --------------  ----------   --------------   -------------   -----------
                                                                          (in thousands)

Net revenues:
 E-Commerce                            $131,946         $177,476     (25.7)%        $469,818        $566,147         (17.0)%
 Other                                   41,025           42,091      (2.5)%         190,514         133,432          42.8%
                                     -------------- --------------               --------------   -------------   -----------
Total net revenues                     $172,971         $219,567     (21.2)%        $660,332        $699,579          (5.6)%
                                     ============== ==============               ==============   =============


During the three and nine months  ended  March 29,  2009,  revenues  declined by
21.2% and 5.6% in comparison  to the  respective  prior year periods,  resulting
from continued  weakness in the retail  economy,  and, to a lesser  extent,  the
shift in the Easter  holiday,  which fell in the third quarter  during the prior
fiscal year and accounted for approximately $7.0 million in net revenue, as well
as the date  placement of  Valentines  Day,  which fell on a Saturday this year,
rather  than a weekday,  which is  historically  much  better for the  Company's
online  business.  The decline was  partially  offset by growth in the Company's
BloomNet Wire Service category, which increased during the three and nine months
ended March 29, 2009 by 10.0% and 25.7% over the  respective  prior year periods
due to the acquisition of Napco, a wholesaler of floral hardgoods, in July 2008.
Organic  revenue,  excluding the revenue  associated  with the  acquisitions  of
DesignPac,  Napco, and Geerlings & Wade, declined  approximately 23.2% and 15.5%
respectively, during the three and nine months ended March 29, 2009. Geerlings &
Wade,  acquired  on March  25,  2009,  contributed  an  insignificant  amount of
revenues during the quarter.


The Company fulfilled  approximately  2,096,000 and 7,413,000 orders through its
E-commerce  sales channels  (online and  telephonic  sales) during the three and
nine months ended March 29, 2009,  respectively,  decreasing by 23.5% and 15.7%,
over the  respective  prior year periods,  reflecting  the continued  decline in
consumer spending, as well as the shift in the timing of the Easter Holiday. The
Company's E-commerce average order values during the three and nine months ended
March 29, 2009, of $62.96 and $63.38,  decreased  2.8% and 1.5% in comparison to
the respective prior year periods.

Other  revenues  for the three months ended March 29, 2009,  decreased over  the
prior  year as a result of lower  retail  store  sales,  which  were  negatively
impacted by the overall weakness of the economy, whereas other  revenues for the
nine months ended March 29, 2009  increased in  comparison to the same period of
the prior year as a result of the  Company's  recent  acquisitions  of Napco and
DesignPac.

The  1-800-Flowers.com  Consumer Floral category  includes the operations of the
1-800-Flowers  brand which  derives  revenue  from the sale of  consumer  floral
products through its E-Commerce sales channels (telephonic and online sales) and
company-owned  and operated retail floral stores,  as well as royalties from its
franchise operations.  Net revenues during the three and nine months ended March
29, 2009 decreased 25.3% and 16.6%,  respectively,  over the prior year  periods

                                       18

due to lower order volume as a result of continued  decline in demand throughout
the consumer  sector,  caused by as a result of the weak economy,  combined with
the shift in the Easter  Holiday,  and Valentines Day falling on a Saturday this
year compared to Thursday of the prior year.  1-800-Flowers  e-commerce business
has  historically  performed  better  when  Valentine's  Day falls on a weekday,
rather than a weekend.

The BloomNet Wire Service  category  includes  revenues from  membership fees as
well as other product and service offerings to florists. Net revenues during the
three  and  nine  months  ended  March  29,  2009  increased  10.0%  and  25.7%,
respectively,  over  the  prior  year  periods,  primarily  as a  result  of the
incremental  revenue  generated by the  acquisition  of Napco in July 2008,  and
continued  growth within the category as a result of market share  improvements,
as well as expanded  service  offerings  and pricing  initiatives,  which offset
declines in wholesale product sales.

The Gourmet Food & Gift Baskets category  includes the revenues of Cheryl & Co.,
Fannie May (including Harry London),  Popcorn Factory,  The Winetasting  Network
(including  Geerlings & Wade) and DesignPac brands.  Revenue is derived from the
sale of cookies,  baked  gifts,  premium  chocolates  and  confections,  gourmet
popcorn,  wine gifts and gift  baskets  through its  E-commerce  sales  channels
(telephonic and online sales) and company-owned and operated retail stores under
the Cheryl & Co. and Fannie May brands, as well as wholesale operations.  During
the three months ended March 29, 2009, net revenue  decreased  16.2% compared to
the prior year period, reflecting overall weakness in the retail environment and
the shift of the Easter holiday into the fourth quarter.  Net revenue during the
nine months  ended March 29, 2009, increased by 22.4% over the prior year period
as a result of incremental  wholesales revenue generated by DesignPac,  acquired
in April 2008,  but was  partially  offset by  decreased  net  revenue  from the
category's E-Commerce and retail stores channels as a result of reduced consumer
spending and the shift of the Easter holiday.

The Home & Children's Gifts category includes revenues from Plow & Hearth,  Wind
& Weather,  HearthSong and Magic Cabin brands.  Revenue is derived from the sale
of home  decor and  children's  gifts  through  its  E-commerce  sales  channels
(telephonic and online sales) and company-owned and operated retail stores under
the Plow & Hearth  brand. During the three and nine months ended March 29, 2009,
net  revenue  decreased  by 24.7% and 19.3%,  respectively,  over the prior year
periods  primarily as a result of lower order volume from its  E-commerce  sales
channel,  due to a  combination  of  significantly  reduced  consumer  spending,
particularly  in the home decor  product  category,  and a planned  reduction in
catalog  circulation   designed  to  improve  category   contribution.   Further
contributing  to the revenue  decline were lower retail store sales, compared to
the same  period of the prior year, due to a decline in  customer traffic.  As a
result of this weak performance,  the Company has implemented a plan to downsize
the operations of its Home & Children's Gift category,  including a reduction in
catalog marketing,  resizing the business to align its  infrastructure  with the
expectation of continued weakness in the home decor retail sector.

The Company expects  economic  conditions for consumers will continue to be very
challenging.  Based on this outlook,  and combined with its results for the nine
months ended March 29, 2009, the Company  anticipates that revenues for the full
fiscal year 2009 will be down  approximately  5-to-10 percent  compared with the
prior year. In order to mitigate the impact of the revenue decline,  the Company
plans to continue its operating  expense  reduction  programs which, from fiscal
2006  through  fiscal 2008,  reduced its  operating  expense  ratio by 290 basis
points.

Gross Profit

                                                                                                   
                                                Three Months Ended                             Nine Months Ended
                                     -----------------------------------------   --------------------------------------------
                                       March 29,      March 30,                     March 29,       March 30,
                                         2009           2008        % Change          2009             2008         % Change
                                     -------------- --------------  ----------   --------------   -------------   -----------
                                                                  (in thousands)

Gross profit                           $69,576          $89,505      (22.3)%        $269,691         $302,442        (10.8)%
Gross margin %                            40.2%            40.8%                        40.8%            43.2%


Gross  profit  decreased  during the three and nine months ended March 29, 2009,
primarily as a result of the decline in revenues described above, offset in part
by  the  incremental   gross  profit   generated  by  the  DesignPac  and  Napco
acquisitions.  Gross  margin  percentage  during the three and nine months ended
March 29, 2009,  decreased by 60 and 240 basis points,  respectively,  primarily
reflecting  a  combination  of product mix  associated  with  revenues  from the
Company's most recent acquisitions, which are primarily wholesale businesses, as
well as increased promotional activity to improve sales.

The  1-800-Flowers.com  Consumer  Floral  category gross profit and gross profit
margin  percentage  decreased  during the three and nine months  ended March 29,
2009 by 30.3% and 260 basis  points,  and 20.8% and 200 basis  points,  over the

                                       19

respective  prior  year  periods,  as a result of  decreased  sales  volume  and
promotional  pricing,  which  characterized  the retail  sector,  including  the
Valentine's Day holiday.

The BloomNet Wire Service  category gross profit  increased during the three and
nine months ended March 29, 2009, by 11.4% and 24.4%, respectively,  compared to
the prior year periods, as a result of the aforementioned  revenue  contribution
from the Napco  acquisition in July 2008, as well as increased revenue resulting
from expanded service  offerings and pricing  initiatives.  Gross profit margins
during the three months  ended March 29,  2009,  increased by 70 basis points in
comparison  to the prior year as a result of product mix,  whereas  gross profit
margins  decreased  by 60 basis  points  during the nine months  ended March 29,
2009,  reflecting the impact of the wholesale margins  associated with the Napco
product line during its heavy  selling  period which falls within the  Company's
first fiscal quarter.

The Gourmet Food & Gift Baskets  category  gross margin  percentages  during the
three months ended March 29, 2009 were consistent with the prior year,  however,
gross profit decreased by 16.7% as a result of the decline in sales volume,  due
in part to the shift in the Easter holiday,  as well as the soft consumer demand
associated  with the  weakened  economy.  During the nine months ended March 29,
2009,  gross profit  increased by 1.8% over the prior year period as a result of
the  incremental  gross profit  generated by DesignPac,  acquired in April 2008,
which also had the effect of decreasing the gross margin percentage as DesignPac
products  carry  lower  wholesale  margins.  Further  negatively  impacting  the
decreased  gross profit  margins during the nine months ended March 29, 2009 was
the increased  promotional  activity  during the key holiday  periods within the
category's  E-Commerce  and retail store sales  channels,  in  comparison to the
prior year.

The Home & Children's  Gifts  category  gross  profit  during the three and nine
months ended March 29, 2009,  decreased by 17.6% and 17.0%,  respectively,  over
the prior  year  periods  as a result of the  aforementioned  revenue  declines,
offset in part by a higher gross margin  percentage,  which  increased 360 basis
points to 42.5% and 130 basis  points to  46.3%,  respectively, benefiting  from
enhanced product sourcing and shipping initiatives.

During the remainder of fiscal year 2009,  the Company  expects its gross margin
percentage will remain relatively unchanged in comparison to the prior year as a
shift in product mix, and anticipated  gross margin  improvements in most of its
existing  businesses  through a  combination  of product  sourcing,  fulfillment
improvements,  fuel cost  reductions  and pricing  initiatives,  will offset the
reduced margin percentage in the  1-800-Flowers  Consumer Floral Category caused
by ongoing promotional activity.



Marketing and Sales Expense

                                                                                                   
                                                Three Months Ended                             Nine Months Ended
                                     -----------------------------------------   --------------------------------------------
                                       March 29,      March 30,                     March 29,       March 30,
                                         2009           2008        % Change          2009             2008         % Change
                                     -------------- --------------  ----------   --------------   -------------   -----------
                                                                  (in thousands)

Marketing and sales                    $52,469          $60,587      (13.4)%        $183,487         $196,960         (6.8)%
Percentage of net revenues                30.3%            27.6%                        27.8%            28.2%


During the three and nine  months  ended  March 29,  2009,  marketing  and sales
expenses  decreased  13.4% and 6.8%  respectively,  but  increased to 30.3% from
27.6% of net revenue.  The overall  decrease in expense  reflects the  Company's
ongoing cost reduction programs,  including  accelerated efforts to reduce these
costs in the face of continuing  revenue declines.  However,  the lower revenues
during the quarter,  combined with severance  associated with the Company's cost
reduction  programs  recorded  within  marketing  and  selling of $1.1  million,
unfavorably impacted the Company's leverage during the quarter.  During the nine
months ended March 29, 2009, marketing and sales expenses declined to 27.8% from
28.2% of net  revenues,  as a result  of brand  mix,  including  the  impact  of
DesignPac,  which  has low  operating  costs  relative  to its  revenue  and the
Company's expense reduction  initiatives.  These programs,  which began in 2006,
were  designed  to  improve  operating  leverage  across the  Company's  brands,
reducing the  Company's  operating  expense  ratio by 290 basis  points  through
fiscal  2008,  and have been  expanded and  accelerated  to mitigate the revenue
reductions that have been associated with the current economic  decline.  Within
marketing and sales,  the Company has  undertaken  programs that have reduced or
reallocated media, portal spending,  and customer  prospecting through catalogs,
which were not  expected  to  generate  sufficient  returns in this  challenging
economic  environment.  In addition,  initiatives  such as catalog  printing and
co-mailing, e-mail pricing reductions and further virtualization of our consumer
service platform to reduce fixed facility and labor, have enabled the Company to
improve its cost structure.

                                       20

During  the three and nine  months  ended  March 29,  2009,  the  Company  added
approximately 651,000 and 2,137,000 new E-commerce customers,  respectively.  Of
the 1,678,000 and 4,685,000 total customers who placed  E-commerce orders during
the three and nine months  ended  March 29,  2009,  respectively,  approximately
61.2% and 54.4%,  respectively,  were  repeat  customers,  compared to 59.4% and
51.3% during the respective prior year periods, reflecting the Company's ongoing
focus on deepening the relationship with its existing customers as their trusted
source for gifts and services for all of their celebratory occasions.


During the  remainder of fiscal 2009,  the Company  expects that  marketing  and
sales expense will  continue to decrease in  comparison  to the prior year,  but
increase  slightly  as a  percentage  of net  revenues  due  to the  anticipated
continued  decline in sales.  This  decline is expected to be  mitigated  by the
aforementioned expense reduction initiatives,  as well as reductions in variable
labor commensurate with lower order volumes.


Technology and Development Expense

                                                                                                   
                                                Three Months Ended                             Nine Months Ended
                                     -----------------------------------------   --------------------------------------------
                                       March 29,      March 30,                     March 29,       March 30,
                                         2009           2008        % Change          2009             2008         % Change
                                     -------------- --------------  ----------   --------------   -------------   -----------
                                                                  (in thousands)

Technology and development              $5,679           $5,515        3.0%          $16,518          $16,169          2.2%
Percentage of net revenues                 3.3%             2.5%                         2.5%             2.3%



During  the  three  and  nine  months  ended  March  29,  2009,  technology  and
development  expense  increased by 3.0% and 2.2% over the respective  prior year
periods,  as a result of severance  associated with the Company's cost reduction
programs of $0.1 million, as well as the incremental  technology and integration
costs associated with the acquisitions of DesignPac and Napco.

During the three and nine months ended March 29, 2009, the Company expended $9.3
million and $30.4 million on technology and  development,  of which $3.6 million
and $13.9 million has been capitalized.

The Company believes that continued  investment in technology and development is
critical to attaining its strategic objectives, and as a result of the Company's
revised revenue  expectations for the remainder of the year, the Company expects
that its spending for the remainder of fiscal 2009 will increase slightly,  as a
percentage of net revenues, in comparison to the prior year.

General and Administrative Expense

                                                                                                   
                                                Three Months Ended                             Nine Months Ended
                                     -----------------------------------------   --------------------------------------------
                                       March 29,      March 30,                     March 29,       March 30,
                                         2009           2008        % Change          2009             2008         % Change
                                     -------------- --------------  ----------   --------------   -------------   -----------
                                                                  (in thousands)

General and administrative             $12,972          $13,151       (1.4%)         $40,624          $43,817         (7.3%)
Percentage of net revenues                 7.5%             6.0%                         6.2%             6.3%


General and  administrative  expense decreased by 1.4% and 7.3% during the three
and nine months  ended March 29, 2009,  respectively,  as the prior year periods
reflect  the  achievement  of certain  cash and equity  performance  based bonus
targets, which are not expected to be earned in fiscal 2009 (refer to Note 3 for
further  information  on equity based  compensation),  as well as cost reduction
initiatives, offset in part by the incremental expenses of DesignPac and Napco.

Although the Company has accelerated its cost reduction initiatives, as a result
of the Company's  revised revenue  expectations,  and the  incremental  expenses
associated  with DesignPac and Napco,  the Company  expects that its general and
administrative  expenses  for the  remainder  of fiscal 2009 will  increase as a
percentage of net revenues in comparison to the prior year.

                                       21

Depreciation and Amortization Expense

                                                                                                   
                                                Three Months Ended                             Nine Months Ended
                                     -----------------------------------------   --------------------------------------------
                                       March 29,      March 30,                     March 29,       March 30,
                                         2009           2008        % Change          2009             2008         % Change
                                     -------------- --------------  ----------   --------------   -------------   -----------
                                                                  (in thousands)

Depreciation and amortization           $6,144           $5,011       22.6%          $17,629          $14,848         18.7%
Percentage of net revenues                 3.6%             2.3%                         2.7%             2.1%

Depreciation  and amortization  expense  increased by 22.6% and 18.7% during the
three and nine months  ended March 29,  2009,  in  comparison  to the prior year
periods, as a result of capital additions for technology  platform  improvements
and the incremental  amortization  related to the  intangibles  established as a
result of the acquisition of DesignPac in April 2008.

The Company believes that continued investment in its infrastructure,  primarily
in the areas of technology  and  development,  including the  improvement of the
technology  platforms,  are  critical to  attaining  its  strategic  objectives.
Although  the Company has begun  reducing its capital  expenditure  plan for the
remainder  of  fiscal  2009,  as a  result  of  the  Company's  revised  revenue
expectations   and  the  increase  in  amortization   expense   associated  with
intangibles established as a result of recent acquisitions,  the Company expects
that  depreciation  and  amortization  for the  remainder  of  fiscal  2009 will
increase  slightly as a percentage  of net revenues in  comparison  to the prior
year.

Goodwill and Other Intangibles Impairment

During  the  second  quarter  of fiscal  2009 the  Company  assessed  the recent
performance of its Home & Children's  Gift category  businesses and its plans to
resize this category based on the expectations of continued weakness in the home
decor retail  sector.  The Plow & Hearth,  Wind & Weather,  HearthSong and Magic
Cabin  brands   experienced   lower  revenue   growth  than   anticipated   with
deteriorating  operating margins.  This shortfall was primarily  attributable to
decreased   consumer   spending  as  a  result  of  the   challenging   economic
environment.  As a  result  of this  analysis,  impairment  charges  related  to
goodwill and other intangibles  totaling $20.0 million were recorded.  (Refer to
Note 6 for further details).

As a result of a continued decline of the Company's market  capitalization,  and
contraction of public company multiples,  as well as further erosion of revenues
within  certain  brands and the overall  operating  income and cash flows of the
Gourmet Food and Gift Basket segment, coupled with a reduction in the outlook of
the  performance of this segment based upon the expectation of a continuation of
the current economic downturn, during the three months ended March 29, 2009, the
Company  recorded an impairment  charge of $76.5  million for the  write-down of
goodwill and intangibles related to this business segment.  (Refer to Note 6 for
further details).

Other Income (Expense)

                                                                              
                                               Three Months Ended          Nine Months Ended
                                            ------------------------   -------------------------
                                              March 29,    March 30,      March 29,   March 30,
                                                2009         2008           2009        2008
                                            ----------- ------------    ---------- -------------
                                                              (in thousands)

              Interest income                   $56          $363           $228       $836
              Interest expense               (1,103)       (1,073)        (4,769)    (4,355)
              Other                              58            25             85         55
                                            ----------- ------------    ---------- -------------
                                              ($989)        ($685)       ($4,456)   ($3,464)
                                            =========== ============    ========== =============


Other  income  (expense)  consists  primarily of interest  income  earned on the
Company's  investments and available cash balances,  offset by interest expense,
primarily  attributable  to the Company's  long-term  debt and revolving line of
credit.

Net borrowing costs  increased  during the three and nine months ended March 29,
2009,  in  comparison  to the  prior  year  periods,  primarily  as a result  of
incremental borrowings and related financing costs associated with the Company's
2008 Credit Facility (as defined below).

In order to fund the increase in working  capital  requirements  associated with
DesignPac, on August 28, 2008, the Company entered into a $293.0 million Amended
and Restated Credit  Agreement with JPMorgan Chase Bank N.A., as  administrative

                                       22

agent,  and a group of lenders  (the "2008  Credit  Facility").  The 2008 Credit
Facility  provided for  borrowings of  up to $293.0  million,  including:  (i) a
$165.0 million revolving credit commitment,  (ii) $60.0 million of new term loan
debt,  and (iii) $68.0  million of existing term loan debt  associated  with the
Company's previous credit facility.

On April 14,  2009,  subsequent  to quarter  end,  the Company  entered  into an
amendment to the 2008 Credit Facility (the "Amended 2008 Credit Facility").  The
Amended 2008 Credit  Facility  includes a prepayment of $20.0 million,  reducing
the  Company's  outstanding  term loans under the facility to $92.4 million upon
closing. In addition,  the amendment reduces the Company's revolving credit line
from $165.0  million to a seasonally  adjusted line ranging from $75.0 to $125.0
million.  The Amended  2008 Credit  Facility,  effective  March 29,  2009,  also
revises certain financial and non-financial covenants,  including maintenance of
certain financial ratios and eliminates the consolidated net worth covenant that
had been  included in the  previous  agreement.  Outstanding  amounts  under the
Amended  2008 Credit  Facility  will bear  interest at the  Company's  option at
either:  (i) LIBOR plus a defined  margin,  or (ii) the agent  bank's prime rate
plus a margin. The applicable margins for the Company's term loans and revolving
credit  facility  will range  from  3.00% to 4.50% for LIBOR  loans and 2.00% to
3.50% for ABR loans with pricing based upon the Company's  leverage  ratio.  The
repayment  terms of the existing term loans were reduced,  on a pro-rata  basis,
for the  $20.0  million  prepayment.  The  obligations  of the  Company  and its
subsidiaries  under the Amended 2008 Credit Facility are secured by liens on all
personal property of the Company and its subsidiaries.

As a result of the  modifications of its credit  agreements,  during the quarter
ended June 28, 2009, the Company will write off financing costs  associated with
the term debt  related to both the 2008 Credit  Facility  and the  Amended  2008
Credit Facility, in the amount of approximately $3.0 million.


During March 2009, the Company  obtained a $5.0 million  equipment lease line of
credit  with a bank and a $5.0  million  equipment  lease  line  with a  vendor.
Interest under these lines, which both mature in April 2012, range from 2.99% to
7.48%.  Borrowings  under the bank  line are  collateralized  by the  underlying
equipment purchased, while the equipment lease line of credit with the vendor is
unsecured.  In March  2009,  the  Company  financed  $6.0  million of  equipment
purchases  through such lease lines.  The  borrowings  are payable in 36 monthly
installments of principal and interest commencing in April 2009.

Income Taxes

During the three and nine months ended March 29, 2009,  the Company  recorded an
income tax benefit of $19.4 million and $13.3 million, respectively, compared to
expense of $1.3 million and $10.4 million during the three and nine months ended
March 30, 2008. The Company's  effective tax rates for the three and nine months
ended March 29, 2009 were 22.7% and 14.9%,  respectively,  compared to 27.7% and
38.3% during the  comparative  three and nine months  ended March 30, 2008.  The
effective  rates  reflect  the  impact  of the  non-deductible  portions  of the
goodwill  and other  intangible  impairment  charges of $76.5  million and $96.5
million,  recorded  during  the  three and nine  months  ended  March 29,  2009,
respectively.  Excluding these charges, the effective rates during the three and
nine months ended March 29, 2009 would have been 40.5% and 37.8%,  respectively.
The  adjusted  effective  rate during the three and nine months  ended March 29,
2009,  and the  effective  rate during the three and nine months ended March 30,
2008,  differed  from the U.S.  federal  statutory  rate of 35% primarily due to
state income taxes, partially offset by various tax credits.

Liquidity and Capital Resources

At March 29, 2009, the Company had working  capital of $49.9 million,  including
cash and  equivalents  of $31.7  million,  compared to working  capital of $33.4
million, including cash and equivalents of $12.1 million, at June 29, 2008.

Net cash  provided by operating  activities  of $0.8 million for the nine months
ended  March  29,  2009  was  primarily  attributable  operating  income,  after
adjusting for non-cash charges related to goodwill and other intangible  charges
(approximately $96.5 million),  and depreciation and amortization,  offset by an
increase  in  deferred  taxes as a result of the  non-cash  charges  related  to
goodwill and other  intangibles,  as well as seasonal changes in working capital
including  lower  accounts  payable  and accrued  expenses  related to timing of
vendor  purchases,  and  increases  in  receivables,  as  well as  increases  in
inventory due to acquired businesses and the movement of the Easter holiday into
the Company's fiscal fourth quarter.

Net cash used in investing activities of $22.6 million for the nine months ended
March 29, 2009 was attributable to capital  expenditures,  primarily  related to
the Company's technology and distribution infrastructure, and the acquisition of

                                       23

Napco in July 2008 and Geerlings & Wade in March 2009. Napco's purchase price of
approximately $10.9 million,  included an up-front cash payment of $9.3 million,
net of cash acquired,  and potential  "earn-out"  incentives,  which amount to a
maximum of $1.6 million through the years ending July 2, 2012, upon  achievement
of specified performance targets.

Net cash  provided by financing  activities of $41.4 million for the nine months
ended March 29, 2009 was primarily from bank borrowings related to the Company's
2008 Credit  Facility,  net of the repayment of bank  borrowings on  outstanding
debt and long-term capital lease obligations, as well as debt issuance costs.

In order to fund the increase in working  capital  requirements  associated with
DesignPac, on August 28, 2008, the Company entered into a $293.0 million Amended
and Restated Credit  Agreement with JPMorgan Chase Bank N.A., as  administrative
agent,  and a group of lenders  (the "2008  Credit  Facility").  The 2008 Credit
Facility  provided for  borrowings  of up to $293.0  million,  including:  (i) a
$165.0 million revolving credit commitment,  (ii) $60.0 million of new term loan
debt,  and (iii) $68.0  million of existing term loan debt  associated  with the
Company's previous credit facility.

On April 14,  2009,  subsequent  to quarter  end,  the Company  entered  into an
amendment to the 2008 Credit Facility (the "Amended 2008 Credit Facility").  The
Amended 2008 Credit Facility includes a prepayment of $20.0 million (included in
current maturities above),  reducing the Company's  outstanding term loans under
the facility to $92.4 million upon closing.  In addition,  the amendment reduces
the Company's revolving credit line from $165.0 million to a seasonally adjusted
line ranging  from $75.0 to $125.0  million.  The Amended 2008 Credit  Facility,
effective  March 29, 2009,  also revises  certain  financial  and  non-financial
covenants,  including maintenance of certain financial ratios and eliminates the
consolidated  net  worth  covenant  that  had  been  included  in  the  previous
agreement.  Outstanding amounts under the Amended 2008 Credit Facility will bear
interest at the Company's option at either:  (i) LIBOR plus a defined margin, or
(ii) the agent bank's prime rate plus a margin.  The applicable  margins for the
Company's  term loans and  revolving  credit  facility  will range from 3.00% to
4.50% for LIBOR loans and 2.00% to 3.50% for ABR loans with  pricing  based upon
the Company's  leverage  ratio.  The repayment  terms of the existing term loans
were  reduced,  on a  pro-rata  basis,  for the $20.0  million  prepayment.  The
obligations  of the Company and its  subsidiaries  under the Amended 2008 Credit
Facility  are secured by liens on all  personal  property of the Company and its
subsidiaries.

As a result of the  modifications of its credit  agreements,  during the quarter
ended June 28, 2009, the Company will write off financing costs  associated with
the term debt  related to both the 2008 Credit  Facility  and the  Amended  2008
Credit Facility, in the amount of approximately $3.0 million.

At March 29, 2009,  the Company had no  outstanding  amounts under its revolving
credit facility.

During March 2009, the Company  obtained a $5.0 million  equipment lease line of
credit  with a bank and a $5.0  million  equipment  lease line of credit  with a
vendor. Interest under these lines, which mature in April 2012, range from 2.99%
to 7.48%.  Borrowings under the bank line are  collateralized  by the underlying
equipment  purchased,  while  the  equipment  lease  line  with  the  vendor  is
unsecured.  In March  2009,  the  Company  financed  $6.0  million of  equipment
purchases  through such lease lines.  The  borrowings  are payable in 36 monthly
installments of principal and interest commencing in April 2009.

On January 21, 2008, the Company's Board of Directors  authorized an increase to
its stock  repurchase  plan  which,  when  added to the funds  remaining  on its
earlier  authorization,  increased the amount  available for repurchase to $15.0
million.  Any such purchases  could be made from time to time in the open market
and  through  privately  negotiated  transactions,  subject  to  general  market
conditions.  The repurchase program will be financed  utilizing  available cash.
The Company repurchased $0.4 million and $0.8 million of common stock during the
three and nine months ended March 29, 2009, respectively.  As of March 29, 2009,
$13.2 million remains authorized but unused.



                                       24

At March 29, 2009, the Company's contractual obligations consist of:

                                                                                                
                                                                      Payments due by period
                                        -----------------------------------------------------------------------------------
                                                                          (in thousands)
                                                          Less than 1        1 - 2                            More than 5
                                             Total               year        years        3 - 5 years               years
                                        -----------    ---------------    ------------   -------------     ----------------

Long-term debt, including interest        $126,552            $30,291         $69,487          $26,774                  $-
Capital lease obligations,
 including interest                          6,461              2,124           4,249               88                   -
Operating lease obligations                 69,741             11,696          23,281           18,632              16,132
Sublease obligations                         6,693              2,191           2,732            1,028                 742
Marketing Agreement                         12,254              2,254          10,000
Purchase commitments (*)                    16,237             16,237               -                -                   -
                                        -----------    ---------------    ------------   --------------    ----------------
     Total                                $237,938            $64,793        $109,749          $46,522             $16,874
                                        ===========    ===============    ============   ==============    ================



(*) Purchase  commitments  consist  primarily of inventory,  equipment  purchase
orders and online marketing agreements made in the ordinary course of business.

Critical Accounting Policies and Estimates

The Company's  discussion and analysis of its financial  position and results of
operations   are  based   upon  the   consolidated   financial   statements   of
1-800-FLOWERS.COM,  Inc.,  which  have been  prepared  in  accordance  with U.S.
generally  accepted  accounting  principles.  The preparation of these financial
statements requires management to make estimates and assumptions that affect the
reported  amount of assets,  liabilities,  revenue  and  expenses,  and  related
disclosure of contingent assets and liabilities. On an ongoing basis, management
evaluates  its  estimates,  including  those  related  to  revenue  recognition,
inventory and long-lived assets,  including goodwill and other intangible assets
related  to  acquisitions.  Management  bases its  estimates  and  judgments  on
historical  experience  and on various  other  factors  that are  believed to be
reasonable  under the  circumstances,  the  results  of which form the basis for
making  judgments  about the carrying values of assets and  liabilities.  Actual
results  may  differ  from  these  estimates  under  different   assumptions  or
conditions.  Management  believes the following  critical  accounting  policies,
among  others,  affect its more  significant  judgments  and  estimates  used in
preparation of its consolidated financial statements.

Revenue Recognition

Net revenues are generated by E-commerce  operations  from the Company's  online
and telephonic sales channels as well as other operations (retail/wholesale) and
primarily  consist of the  selling  price of  merchandise,  service or  outbound
shipping  charges,  less  discounts,  returns  and  credits.  Net  revenues  are
recognized upon product  shipment.  Shipping terms are FOB shipping  point.  Net
revenues  generated by the Company's  BloomNet Wire Service  operations  include
membership  fees as well as other  products  and service  offerings to florists.
Membership fees are recognized  monthly in the period earned, and products sales
are recognized upon product shipment with shipping terms of FOB shipping point.

Accounts Receivable

The Company  maintains  allowances  for doubtful  accounts for estimated  losses
resulting  from the inability of its customers or  franchisees  to make required
payments.  If the financial  condition of the Company's customers or franchisees
were to  deteriorate,  resulting  in an  impairment  of  their  ability  to make
payments, additional allowances may be required.

Inventory

The Company  states  inventory at the lower of cost or market.  In assessing the
realization  of  inventories,  we are  required to make  judgments  as to future
demand  requirements and compare that with inventory levels. It is possible that
changes in consumer  demand could cause a reduction in the net realizable  value
of inventory.

                                       25

Goodwill and Other Intangible Assets

Goodwill  represents the excess of the purchase price over the fair value of the
net assets  acquired  and is  evaluated  annually  for  impairment.  The cost of
intangible assets with determinable lives is amortized to reflect the pattern of
economic benefits consumed, on a straight-line basis, over the estimated periods
benefited, ranging from 3 to 16 years.

The Company performs an annual impairment test as of the first day of its fiscal
fourth quarter,  or earlier if indicators of potential  impairment exist (as was
the case this year), to evaluate  goodwill.  Goodwill is considered  impaired if
the carrying  amount of the reporting unit exceeds its estimated fair value.  In
assessing the recoverability of goodwill,  the Company reviews both quantitative
as well as qualitative  factors to support its  assumptions  with regard to fair
value.  Determining  the fair value of a reporting  unit is judgmental in nature
and requires the use of significant  estimates and other assumptions,  including
revenue  growth  and  operating  margins,   discount  rates  and  future  market
conditions,  among  others.  Judgment  regarding  the  existence  of  impairment
indicators is based on market  conditions  and  operational  performance  of the
Company.  Future  events  could cause the Company to  conclude  that  impairment
indicators exist and that goodwill and other intangible  assets  associated with
our acquired businesses is impaired.

Capitalized Software

The carrying  value of  capitalized  software,  both  purchased  and  internally
developed, is periodically reviewed for potential impairment indicators.  Future
events could cause the Company to conclude that impairment  indicators exist and
that capitalized software is impaired.

Stock-based Compensation

SFAS No. 123R requires the measurement of stock-based compensation expense based
on the fair value of the award on the date of grant. The Company  determines the
fair value of stock  options  issued by using the  Black-Scholes  option-pricing
model. The Black-Scholes  option-pricing  model considers a range of assumptions
related to  volatility,  dividend  yield,  risk-free  interest rate and employee
exercise behavior.  Expected  volatilities are based on historical volatility of
the Company's stock price. The dividend yield is based on historical  experience
and future  expectations.  The  risk-free  interest  rate is derived from the US
Treasury  yield curve in effect at the time of grant.  The  Black-Scholes  model
also  incorporates  expected  forfeiture  rates,  based on historical  behavior.
Determining these assumptions is subjective and complex, and therefore, a change
in the  assumptions  utilized could impact the  calculation of the fair value of
the Company's stock options.

Income Taxes

The Company  has  established  deferred  income tax assets and  liabilities  for
temporary  differences  between the financial reporting bases and the income tax
bases of its  assets and  liabilities  at enacted  tax rates  expected  to be in
effect when such assets or liabilities are realized or settled.  The Company has
recognized  as a deferred  tax asset the tax  benefits  associated  with  losses
related to  operations,  which are  expected to result in a future tax  benefit.
Realization  of this deferred tax asset assumes that we will be able to generate
sufficient  future  taxable  income so that these assets will be  realized.  The
factors that we consider in assessing the likelihood of realization  include the
forecast of future  taxable  income and available tax planning  strategies  that
could be implemented to realize the deferred tax assets.

It is the  Company's  policy to provide  for  uncertain  tax  positions  and the
related interest and penalties based upon  management's  assessment of whether a
tax benefit is  more-likely-than-not  to be sustained upon examination by taxing
authorities.  To the extent  that the  Company  prevails  in matters for which a
liability for an  unrecognized  tax benefit is established or is required to pay
amounts in excess of the liability,  the Company's effective tax rate in a given
financial statement period may be affected.

Recent Accounting Pronouncements


In  December  2007,  the FASB  issued  Statement  No. 141  (Revised),  "Business
Combinations"  ("SFAS No.  141R") and SFAS 160,  "Non-controlling  Interests  in
Consolidated  Financial  Statements"  ("SFAS  160").  SFAS No. 141R and SFAS 160
revise the method of accounting for a number of aspects of business combinations
and  non-controlling  interests,   including  acquisition  costs,  contingencies
(including  contingent assets,  contingent  liabilities and contingent  purchase
price), the impacts of partial and step-acquisitions (including the valuation of
net  assets  attributable  to  non-acquired   minority   interests),   and  post
acquisition exit activities of acquired businesses.  SFAS 141R and SFAS 160 will
be effective for the Company during the fiscal year beginning June 29, 2009. The

                                       26


Company  cannot  anticipate  whether  the  adoption of SFAS No. 141R will have a
material  impact on its results of operations  and  financial  conditions as the
impact is solely dependent on the terms of any business combination entered into
by the Company after June 29, 2009.

On April 25,  2008,  the FASB  issued  FASB  Staff  Position  (FSP)  FAS  142-3,
"Determination  of the Useful Life of  Intangible  Assets."  This FSP amends the
factors that should be considered in developing renewal or extension assumptions
used to determine  the useful life of a recognized  intangible  asset under SFAS
No. 142, "Goodwill and Other Intangible Assets," or SFAS 142. The intent of this
FSP is to  improve  the  consistency  between  the useful  life of a  recognized
intangible  asset under SFAS 142 and the period of  expected  cash flows used to
measure the fair value of the asset under SFAS 141R and other generally accepted
accounting principles. This FSP is effective for financial statements issued for
fiscal years beginning after December 15, 2008, and interim periods within those
fiscal years. Early adoption is prohibited.  The Company is currently evaluating
the  impact,  if any,  that this FSP will  have on its  results  of  operations,
financial position or cash flows.


Forward- Looking Information and Factors that May Affect Future Results


Our disclosure and analysis in this report contain  forward-looking  information
about the Company's financial results and estimates, and business prospects that
involve  substantial  risks and  uncertainties.  From time to time,  we also may
provide oral or written forward-looking statements in other materials we release
to the  public.  Forward-looking  statements  give our current  expectations  or
forecasts of future events.  You can identify these  statements by the fact that
they do not relate strictly to historic or current facts. They use words such as
"will,"   "anticipate,"   "estimate,"  "expect,"  "project,"  "intend,"  "plan,"
"believe,"  "target," "forecast" and other words and terms of similar meaning in
connection with any discussion of future operating or financial performance.  In
particular,   these  include  statements  relating  to  future  actions,  future
performance,  new products and product categories, the outcome of contingencies,
such as legal proceedings,  and financial results.  Among the factors that could
cause actual results to differ materially are the following:

    o  the Company's ability:
       o  to achieve revenue and profitability;
       o  to reduce costs and enhance its profit margins;
       o  to manage the increased seasonality of its business;
       o  to effectively integrate and grow acquired companies;
       o  to cost effectively acquire and retain customers;
       o  to compete against existing and new competitors;
       o  to manage expenses associated with sales and marketing and necessary
          general and administrative and technology investments;
       o  to cost efficiently manage inventories; and
       o  leverage its operating infrastructure;
    o  general consumer sentiment and economic conditions that may affect levels
       of discretionary customer purchases of the Company's products; and
    o competition from existing and potential new competitors.

We  cannot  guarantee  that  any  forward-looking  statement  will be  realized,
although  we  believe  we  have  been  prudent  in our  plans  and  assumptions.
Achievement of future results is subject to risks,  uncertainties and inaccurate
assumptions.  Should known or unknown  risks or  uncertainties  materialize,  or
should  underlying  assumptions  prove  inaccurate,  actual  results  could vary
materially  from past results and those  anticipated,  estimated  or  projected.
Investors should bear this in mind as they consider forward-looking  statements.
We caution  readers not to place undue reliance on forward  looking  statements,
which speak only as of the date of this report.

We  undertake  no  obligation  to publicly  update  forward-looking  statements,
whether as a result of new  information,  future  events or  otherwise.  You are
advised, however, to consult any further disclosures we make on related subjects
in our  Forms  10-Q,  8-K  and  10-K  reports  to the  Securities  and  Exchange
Commission. Our Annual Report on Form 10-K filing for the fiscal year ended June
29, 2008 listed  various  important  factors that could cause actual  results to
differ materially from expected and historic results.  We note these factors for
investors as permitted by the Private Securities  Litigation Reform Act of 1995.
Readers  can find  them in Part I,  Item 1A, of that  filing  under the  heading

                                       27

"Cautionary  Statements Under the Private  Securities  Litigation  Reform Act of
1995".  We  incorporate  that  section  of that  Form  10-K in this  filing  and
investors  should refer to it. You should  understand that it is not possible to
predict or identify all such factors.  Consequently, you should not consider any
such list to be a complete set of all potential risks or uncertainties.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's earnings and cash flows are subject to fluctuations due to changes
in interest  rates  primarily  from its investment of available cash balances in
money  market  funds  and  investment   grade  corporate  and  U.S.   government
securities,  as well  as from  outstanding  debt.  As of  March  29,  2009,  the
Company's  outstanding debt,  including current maturities,  approximated $118.4
million,  of which $112.4  million was variable  rate debt.  Each 25 basis point
change in  interest  rates  would have a  corresponding  effect on our  interest
expense of  approximately  $0.1 million and $0.2 million during the three months
and nine months ended March 29, 2009, respectively.  Under its current policies,
the Company does not use interest rate derivative instruments to manage exposure
to interest rate changes.

ITEM 4.  CONTROLS AND PROCEDURES

Under the supervision and with the  participation  of our management,  including
the Chief Executive Officer and Chief Financial  Officer,  we have evaluated the
effectiveness  of the  design  and  operation  of our  disclosure  controls  and
procedures  pursuant to Exchange Act Rules 13a-15(e) and 15d-15(e) as of the end
of the  period  covered  by this  report.  Based on that  evaluation,  the Chief
Executive Officer and Chief Financial Officer have concluded that, as of the end
of the period covered by this report,  these disclosure  controls and procedures
are  effective  in  alerting  them in a timely  manner to  material  information
required to be disclosed in the Company's periodic reports filed with the SEC.

There were no changes in our internal control over financial  reporting (as such
term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f))  during the three
months ended March 29, 2009 that have  materially  affected,  or are  reasonably
likely to materially affect, our internal controls over financial reporting.





















                                       28

PART II. - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

From time to time,  the  Company  is  subject  to legal  proceedings  and claims
arising in the ordinary course of business. The Company is not aware of any such
legal  proceedings or claims that it believes will have,  individually or in the
aggregate,  a material  adverse effect on its business,  consolidated  financial
position, results of operations or liquidity.


ITEM 1A.  RISK FACTORS.

The Risk Factor  presented  below  should be read in  conjunction  with the risk
factors and information disclosed in our Annual Report on Form 10-K for the year
ended June 29, 2008.

The  financial  and  credit   markets  have  been  and  continue  to  experience
unprecedented  disruption,  which may have an adverse  effect on our  customers'
spending patterns and in turn our business,  financial  condition and results of
operations.

Consumer  spending  patterns are  difficult to predict and are  sensitive to the
general economic climate,  the consumer's level of disposable  income,  consumer
debt,  and overall  consumer  confidence.  The ongoing global  financial  crisis
affecting the banking  system and financial  markets has resulted in a low level
of  consumer  confidence.  During the nine  months  ended  March 29,  2009,  the
volatility  and disruption in the financial  markets have reached  unprecedented
levels.  This  financial  crisis has  impacted  and may  continue  to impact our
business in a number of ways.  Included among these current and potential future
negative  impacts  are  reduced  demand and lower  prices for our  products  and
services.  Declines in consumer  spending has  reduced,  during our third fiscal
quarter of 2009,  and may  continue to reduce our  revenues,  gross  margins and
earnings.  We are currently operating in challenging  macroeconomic  conditions,
which may continue during the remainder of fiscal 2009 and into fiscal 2010.

ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

The following table sets forth, for the months indicated, the Company's purchase
of common stock during the first nine months of fiscal 2009,  which includes the
period June 30, 2008 through March 29, 2009:

                                                                                            
                                                                               Total Number of          Dollar Value of
                                                                               Shares Purchased as      Shares that May Yet
                                                                               Part of Publicly         Be Purchased Under
                                  Total Number of        Average Price         Announced Plans or       the Plans or
Period                            Shares Purchased       Paid Per Share        Programs                 Programs
---------------------------------------------------------------------------------------------------------------------------
                                    (in thousands, except average price paid per share)

6/30/08 - 7/27/08                              -                   $-                        -                   $13,962
7/28/08 - 8/24/08                              -                   $-                        -                   $13,962
8/25/08 - 9/28/08                              -                   $-                        -                   $13,962
9/29/08 - 10/26/08                           4.5                $6.87                      4.5                   $13,932
10/27/08 - 11/23/08                         56.1                $4.58                     56.1                   $13,675
11/24/08 - 12/28/08                         28.3                $3.23                     28.3                   $13,583
12/29/08 - 1/25/09                             -                   $-                        -                   $13,583
1/26/09 - 2/22/09                              -                   $-                        -                   $13,583
2/23/09 - 3/29/09                          308.1                $1.39                    308.1                   $13,156
                             --------------------    -----------------    ---------------------
Total                                      397.0                $2.03                    397.0
                             ====================    =================    =====================

On January 21, 2008, the Company's Board of Directors  authorized an increase to
its stock repurchase plan that, when added to the $8.7 million  remaining on its
earlier  authorization,  increased the amount  available for repurchase to $15.0
million.  Any such purchases  could be made from time to time in the open market
and  through  privately  negotiated  transactions,  subject  to  general  market
conditions. The repurchase program will be financed utilizing available cash. As
of March 29, 2009, $13.2 million remains authorized but unused.

                                       29


ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

ITEM 5.  OTHER INFORMATION

         None.

ITEM 6.  EXHIBITS

             31.1  Certifications pursuant to Section 302 of the Sarbanes-Oxley
                   Act of 2002.

             32.1  Certifications pursuant to 18 U.S.C. Section 1350, as adopted
                   pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.











































                                       30



                                   SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





                                             1-800-FLOWERS.COM, Inc.
                                             -----------------------------------
                                             (Registrant)




Date: May 8, 2009                            /s/ James F. McCann
------------------                           -----------------------------------
                                             James F. McCann
                                             Chief Executive Officer and
                                             Chairman of the Board of Directors





Date: May 8, 2009                            /s/ William E. Shea
------------------                           -----------------------------------
                                             William E. Shea
                                             Senior Vice President of Finance
                                             and Administration and Chief
                                             Financial Officer






























                                       31