Pricing Supplement Number 194 Dated [ ]

This pricing supplement, which is not complete, relates to an automatically effective Registration Statement under the Securities Act of 1933, as amended. We may not sell the notes until we deliver a final pricing supplement. This pricing supplement and the accompanying prospectus supplement and prospectus are not an offer to sell these notes in any jurisdiction where such an offer would not be permitted.

Subject to completion, dated August 27, 2007

Prudential Financial InterNotes®, Due One Year or More from Date of Issue

Filed under Rule 424(b)(3), Registration Statement(s) No. 333-132469, 333-132469-01 and 333-132469-02

Pricing Supplement Number 194 Dated [ ]

(to Prospectus dated March 16, 2006 and Prospectus Supplement dated March 16, 2006)

Investors should read this pricing supplement in conjunction with the Prospectus and Prospectus Supplement.

 

CUSIP

Number

  

Aggregate 

Principal 

Amount 

  Selling 
Price 
 

Gross 

Concession 

 

Net 

Proceeds 

 

Coupon 

Type 

  

Coupon 

Rate 

 

Coupon 

Frequency 

  

Maturity 

Date 

  

1st 
Coupon 

Date 

  

1st 
Coupon 

Amount 

  

Survivor’s 

Option 

  

Product 

Ranking 

  

Moody’s 

Rating 

  

S & P 

Rating 

74432AUM0

   [        ]   100.000%   1.200%   [        ]   FIXED    5.650%   SEMI-
ANNUAL
   09/15/2014     03/15/2008    $29.51    YES    Senior
Unsecured
Notes
   A3    A+

Redemption Information: Callable at 100.000% on 09/15/2009 and every interest payment date thereafter.

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets Services, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Securities LLC, Wachovia Securities, LLC

The Prudential Financial, Inc. InterNotes will be subject to redemption at the option of Prudential Financial, Inc., in whole on the interest payment date occurring any time on or after 09/15/2009 at a redemption price equal to 100% of the principal amount of the Prudential Financial, Inc. InterNotes, plus accrued interest thereon, if any, upon at least 30 days’ prior notice to the noteholder and the trustee, as described in the prospectus.

 

CUSIP

Number

  

Aggregate 

Principal 

Amount 

 

Selling 

Price 

  Gross 
Concession 
 

Net 

Proceeds 

 

Coupon 

Type 

  

Coupon 

Rate 

 

Coupon 

Frequency 

   Maturity 
Date 
   1st 
Coupon 
Date 
   1st 
Coupon 
Amount 
  

Survivor’s 

Option 

  

Product 

Ranking 

  

Moody’s 

Rating 

  

S & P 

Rating 

74432AUN8

   [        ]   100.000%   2.000%   [        ]   FIXED    6.250%   SEMI-
ANNUAL
   09/15/2022    03/15/2008    $32.64    YES    Senior
Unsecured
Notes
   A3    A+

Redemption Information: Callable at 100.000% on 09/15/2010 and every interest payment date thereafter.

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets Services, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Securities LLC, Wachovia Securities, LLC

The Prudential Financial, Inc. InterNotes will be subject to redemption at the option of Prudential Financial, Inc., in whole on the interest payment date occurring any time on or after 09/15/2010 at a redemption price equal to 100% of the principal amount of the Prudential Financial, Inc. InterNotes, plus accrued interest thereon, if any, upon at least 30 days’ prior notice to the noteholder and the trustee, as described in the prospectus.

 

CUSIP

Number

  

Aggregate 

Principal 

Amount 

  Selling 
Price 
  Gross 
Concession 
 

Net 

Proceeds 

 

Coupon 

Type 

  

Coupon 

Rate 

 

Coupon 

Frequency 

   Maturity 
Date 
   1st 
Coupon 
Date 
   1st 
Coupon 
Amount 
  

Survivor’s 

Option 

  

Product 

Ranking 

  

Moody’s 

Rating 

  

S & P 

Rating 

74432AUP3

   [        ]   100.000%   2.500%   [        ]   FIXED    6.350%   SEMI-
ANNUAL
   09/15/2032    03/15/2008    $33.16    YES    Senior
Unsecured
Notes
   A3    A+

Redemption Information: Callable at 100.000% on 09/15/2012 and every interest payment date thereafter.

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets Services, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Securities LLC, Wachovia Securities, LLC

The Prudential Financial, Inc. InterNotes will be subject to redemption at the option of Prudential Financial, Inc., in whole on the interest payment date occurring any time on or after 09/15/2012 at a redemption price equal to 100% of the principal amount of the Prudential Financial, Inc. InterNotes, plus accrued interest thereon, if any, upon at least 30 days’ prior notice to the noteholder and the trustee, as described in the prospectus.

 

Prudential Financial, Inc.        Offering Dates: August 27, 2007 through September 04, 2007    

Prudential Financial, Inc.

$2,500,000,000.00 Prudential Financial

Retail Medium-Term Notes, including

Prudential Financial InterNotes® Prospectus

dated March 16, 2006 and the Prospectus

Supplement dated March 16, 2006

    

 

Trade Date: Tuesday, September 04, 2007 @12:00 PM ET

  
    

 

Settlement Date: Friday, September 07, 2007

  
    

 

Minimum Denomination/Increments: $1,000.00/$1,000.00 

  
    

 

Initial trades settle flat and clear SDFS: DTC Book Entry only 

  
    

 

DTC number: 0235 via RBC Dain Rauscher Inc.

  
    

 

If the maturity date or an interest payment date for any note is not a Business Day (as defined in the Prospectus), principal, premium, if any, and interest for that note is paid on the next Business Day, and no interest will accrue from, and after, the maturity date or interest payment date.

  
    

 

The Prudential Financial, Inc. InterNotes will be represented by a master global note in fully registered form, without coupons. The master global note will be deposited with, or on behalf of, DTC and registered in the name of a nominee of DTC, as depository, or another depository as may be named in a subsequent pricing supplement.

  
    

 

InterNotes® is a registered trademark of Incapital Holdings LLC. All rights reserved