UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
(Amendment No. )
Filed by the Registrant x Filed by a Party other than the Registrant ¨
Check the appropriate box:
| ¨ | Preliminary Proxy Statement |
| ¨ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ¨ | Definitive Proxy Statement |
| x | Definitive Additional Materials |
| ¨ | Soliciting Material Pursuant to §240.14a-12 |
The Hershey Company
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
| x | No fee required. |
| ¨ | Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. |
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| (2) | Aggregate number of securities to which transaction applies: |
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M21252-Z51862
Meeting Information
Meeting Date: May 4, 2010
Meeting Time: 10:00 a.m. EDT
Location: GIANT Center
550 West Hersheypark Drive
Hershey, PA 17033
See the reverse side of this notice to obtain
proxy materials and voting instructions.
THE HERSHEY COMPANY
IMPORTANT NOTICE
Regarding the Availability of Proxy Materials for the
Stockholder Meeting to Be Held on May 4, 2010
THE HERSHEY COMPANY
P.O. BOX 810
HERSHEY, PA 17033-0810
This communication presents only an overview
of the more complete proxy materials that are
available to you on the Internet. We encourage
you to access and review all of the important
information contained in the proxy materials
before voting.
The 2010 Notice of Annual Meeting and Proxy
Statement, 2009 Annual Report to Stockholders
and proxy card are available at www.proxyvote.com.
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Before You Vote
How to Access the Proxy Materials
How To Vote
Please Choose One of the Following Voting Methods
Vote In Person: Please review the proxy materials for directions to the annual meeting and information on what you will need
to bring with you to gain access to the meeting. You must have a government-issued photo identification and an admission ticket
to be admitted. THIS NOTICE WILL SERVE AS AN ADMISSION TICKET. At the meeting, you will need to request a
ballot to vote these shares.
Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the 12-digit Control Number (located on the
following page) available and follow the instructions.
Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.
How to View the Proxy Materials Online:
Have the 12-digit Control Number (located on the following page) available and visit www.proxyvote.com.
How to Request and Receive a PAPER or EMAIL Copy of the Proxy Materials:
If you want to receive a paper or email copy of these documents, you must request one. There is no charge to you for
requesting a copy. Please make your request for a copy as instructed below on or before April 20, 2010 to facilitate
timely delivery. You will have the opportunity to make a request to receive paper copies for all future meetings or only
for the 2010 Annual Meeting of Stockholders.
Please have your 12-digit Control Number (located on the following page) available, then use one of the following methods to make your request:
1) BY INTERNET: www.proxyvote.com
2) BY TELEPHONE: (800) 579-1639
(866) 412-8385 (for rotary phone users only)
3) BY EMAIL*: sendmaterial@proxyvote.com
* If requesting materials by email, please send a blank email with the 12-digit Control Number (located on the following page)
in the subject line. Requests, instructions and other inquiries sent to this email address will NOT be forwarded to your
investment advisor.
Voting Items
The Board of Directors recommends a vote
FOR each of the following nominees:
2. Ratify Appointment of KPMG LLP as
Independent Auditors for 2010.
1. Election of Directors
NOMINEES:
01) P. M. Arway
02) R. F. Cavanaugh
03) C. A. Davis
04) J. E. Nevels
05) T. J. Ridge
06) D. L. Shedlarz
07) D. J. West
08) L. S. Zimmerman
The Proposals to be voted on at our Annual
Meeting are listed below along with the
Board of Directors’ recommendations.
The Board of Directors recommends a vote
FOR the following proposal:
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