Free Writing Prospectus
Filed pursuant to Rule 433
Registration Number 333-178969
Stifel Financial Corp.
$175,000,000
6.70% Senior Notes due January 2022
Term Sheet
January 18, 2012
| Issuer: | Stifel Financial Corp. (NYSE: SF) | |
| Title of Security: | 6.70% Senior Notes due January 2022 | |
| Type of Offering: | SEC Registered | |
| Principal Amount: | $175,000,000 | |
| Trade Date: | January 18, 2012 | |
| Settlement Date (T+3): | January 23, 2012 | |
| Maturity Date: | January 15, 2022 | |
| Optional Redemption: | Par call on or after January 15, 2015 | |
| Expected Ratings: | S&P: BBB- (Stable) | |
| Coupon: | 6.70% quarterly | |
| Interest Payment Dates: | Each January 15, April 15, July 15 and October 15 | |
| First Interest Payment Date: | April 15, 2012 | |
| Price to Public: | $25.00 per Security | |
| Underwriters’ Discount: | $0.75 per Security | |
| Price to Issuer: | $24.25 | |
| Proceeds, Before Expenses: | $169,750,000 | |
| CUSIP / ISIN: | 860630201 / US8606302011 | |
| Proposed Listing: | NYSE | |
| Joint Book-Running Managers: | Stifel, Nicolaus & Company, Incorporated Merrill Lynch, Pierce, Fenner & Smith Incorporated Morgan Stanley & Co. LLC UBS Securities LLC | |
| Joint Lead-Manager: | Credit Suisse Securities (USA) LLC | |
| Co-Manager: | U.S. Bancorp Investments, Inc. | |
Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time.
The issuer has filed a registration statement, including a prospectus, with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Stifel, Nicolaus & Company, Incorporated at 1-443-224-1988, Merrill Lynch, Pierce, Fenner & Smith Incorporated toll-free at 1-800-294-1322, Morgan Stanley & Co. LLC toll-free at 1-866-718-1649 or UBS Securities LLC toll-free at 1-877-827-6444, ext. 561 3884.
This pricing term sheet supplements the preliminary form of prospectus supplement issued by Stifel Financial Corp. on January 18, 2012 relating to its Prospectus dated January 11, 2012.