jva_8k.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):  May 10, 2012

COFFEE HOLDING CO., INC.
(Exact name of registrant as specified in its charter)

Nevada
001-32491
11-2238111
(State or other jurisdiction
(Commission
(IRS Employer
of incorporation)
File Number)
Identification No.)

3475 Victory Boulevard, Staten Island, New York
10314
(Address of principal executive offices)
(Zip Code)

Registrant’s telephone number, including area code: (718) 832-0800

Not Applicable
(Former name or former address, if changed since last report.)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 
oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) 

 
 
 



Item 8.01.
Other Events.

On May 10, 2012, Coffee Holding Co., Inc. (the “Company”) announced the launch of a new gourmet brand, Superior Selections, with its joint venture, Generations Coffee Co. LLC, and Associated Wholesale Grocers, Inc.

The press release announcing the new venture is attached hereto as Exhibit 99.1.

 
Press release, dated May 10, 2012, issued by Coffee Holding entitled “Coffee Holding Co., Inc. Announces Launch of New Gourmet Brand.”


 
 
 

SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
                                                                                     
 
COFFEE HOLDING CO., INC.
     
Dated:  May 10, 2012
By:
/s/ Andrew Gordon
   
Name: Andrew Gordon
   
Title: President and Chief Executive Officer
     

 

 
 
 

EXHIBIT INDEX
 
 
Exhibit No.
Description

 
Press release, dated May 10, 2012, issued by Coffee Holding entitled “Coffee Holding Co., Inc. Announces Launch of New Gourmet Brand.”