UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 Current Report
                                   Pursuant to
                             Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


         Date of Report (Date of Earliest Event Reported): April 7, 2004


                         ALLMERICA FINANCIAL CORPORATION
             (Exact name of Registrant as specified in its charter)

         Delaware                     1-13754                    04-3263626
(State or other jurisdic-     (Commission File Number)        (I.R.S. Employer
 tion of incorporation)                                      Identification No.)



               440 Lincoln Street, Worcester, Massachusetts 01653
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (508) 855-1000
              (Registrant's telephone number, including area code)












Item 7. Financial Statements and Exhibits.

(a.)     Not applicable.

(b.)     Not applicable.

(c.)     Exhibits.

The following exhibit is furnished herewith.

Exhibit 99.1   Press Release  dated  April 7, 2004,  announcing  the  hiring  of
               Marita Zuraitis as president of the organization's  property  and
               casualty companies.


Item 9. Regulation FD Disclosure

On April 7, 2004, Allmerica Financial Corporation announced that Marita Zuraitis
will be joining the  organization  as  president  of its  property  and casualty
companies. The press release is furnished as Exhibit 99.1 hereto.




SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                              Allmerica Financial Corporation
                                              Registrant

                                     By:      /s/ Edward J. Parry, III
                                              Edward J. Parry, III
                                              Chief Financial Officer,
                                              Executive Vice President,
                                              Principal Accounting Officer,
                                              and Director






Date: April 7, 2004