ASM Global, the world’s leading producer of live entertainment experiences, is launching the industry’s first multilingual globalized training program—ASM Global Academy—which will be available to its 61,000 global workforce aimed at elevating upskilled team members and reimagining the guest experience.

There are more than 1,800 multi-language content courses available within the ASM Global Academy. It will give ASM Global team members an opportunity to complete self-paced learning courses, which support their career development and enhance their knowledge when it comes to creating the ultimate guest experience driven by world-class customer service.

Many of the included trainings are specifically customized to ASM Global and created in house by ASM Global’s training department. Training courses will encompass but not be limited to guest services, diversity, equity and inclusion, food safety, inclusive culture, sustainability, operations, safety and security, and leadership.

ASM Global Academy will utilize gamification, badges, leaderboards, quizzes and evaluations to create an innovative, engaging and comprehensive e-learning experience. This includes an industry-leading 34 safety course created specifically for venue management and a customized online guest services program that creates a global, uniformed approach to the guest experience.

ASM Global President and CEO Ron Bension said, “This tool is a real win and substantial benefit for our clients and employees. Our scale allows us to create this initiative and provide a one-of-a-kind opportunity for our clients to receive a complete training program as part of our service—a one-stop training and employee education program to its clients.

“This program continues to reinforce our complete commitment to bringing forward-thinking technologies in every aspect of what we do for our clients. It furthers our team prep, breadth of knowledge and tools to bring measurable value and delivery of remarkable guest journeys.”

Shauna Elvin, ASM Global’s executive vice president, global human resources, said, “This program is being rolled out in the United States, APAC, the U.K., Europe, Latin America and the Middle East; and we believe ASM team members will be even more energized, satisfied and equipped to deliver the best guest experience possible and advance their career interests.

“These are the types of offerings that make a company a great place to work and creates an engaged and enthusiastic workforce.”

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. Follow us on Facebook, Instagram and Twitter or visit asmglobal.com.

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