Cloudinary customer and global fashion retailer Paul Smith was honored with a Retail TouchPoints 2023 Brand Experience Award in the Digital Innovation category for their implementation of MACH (Microservices based, API-first, Cloud-native SaaS and Headless) technologies including Cloudinary, which have been central to the evolution of their digital-first customer experience. Recognized at an awards ceremony held earlier this month at the Retail & Innovation Conference and Expo in Chicago, the brand also took the top prize for Best Digital Experience as part of The MACH Alliance’s annual event MACH TWO that same week.

The Brand Experience Awards spotlight businesses that have implemented new tools and strategies in one or several areas of the brand experience. Paul Smith’s win showcases the power of a flexible and composable architecture to vastly improve a brand’s digital experience.

The goal of Paul Smith’s digital revamp was to create an updated digital ecommerce experience for retail customers and launch a new B2B site for wholesale partners. Relying on Cloudinary and other MACH technologies, the brand, along with its site architect partner Limesharp, were able to not only accomplish this but also reduce its asset management costs, boost its video-enabled sales, and increase revenue from search. Other technologies within its MACH ecosystem include Storyblok’s content management system (CMS) and Klevu for Category Merchandising and Recommendations.

The brand saw a number of key engagement and conversion boosts including:

• A 74% increase in revenue from search and a 45% boost in video-enabled sales
• A 31% growth in e-commerce conversion rates with a per session value increase of 26%
• 33.75% growth in conversion rates for men's items, and nearly 50% growth in conversion rates for women's items
• A more than 40% reduction in the brand’s asset management costs
• A faster and more accurate customer experience thanks to AI-powered search and merchandising

“We knew this project extended well beyond an incremental ‘brand refresh,’” said Hannah Bennett, Paul Smith’s head of digital. “Cloudinary and its digital asset management (DAM) solution have allowed us to revamp our site and overall shopping experience while bringing our trusted 50-year legacy with us. Cloudinary’s products as well as its services and support teams have become an indispensable part of our tech stack – and are critical for the highly-visual shopping experience we are committed to providing our customers.”

“We’re thrilled to see Paul Smith and its digital team recognized for their work and world-class site and shopping experience,” said Rob Daynes, VP of strategy and managing director for DAM at Cloudinary. “Employing a MACH approach has offered the brand a considerable advantage. Our award-winning headless DAM offers game-changing internal and workflow benefits, including greater agility and reduced IT costs, while enabling Paul Smith to deliver a flawless customer experience at every touch point. It’s a win-win and we’re a proud partner.”

To learn more about Paul Smith’s MACH journey and success with Cloudinary, read the full case study.

About Cloudinary

Cloudinary is the image and video technology platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than 1.5 million users and 10,000 customers, including Apartment Therapy, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Paul Smith and Peloton, rely on Cloudinary to bring their campaigns, apps and sites to life. With the world’s most powerful image and video APIs backed by industry-leading artificial intelligence and patented technology, Cloudinary offers a single source of truth for brands to manage, transform, optimize, and deliver visual experiences at scale. As a result, the most engaging brands across all industries are seeing up to a 203% ROI using Cloudinary with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.

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