Initiative Is Part of ASM Global’s Bold Sustainability Plan to Convert Venue Portfolio to Most Sustainable on Earth

ASM Global Acts, the corporate social responsibility platform of the world’s leading producer of entertainment experiences, has joined with r.World, the largest reuse platform, to introduce reusable service ware in venues throughout ASM Global’s North American portfolio, beginning with the current use in Long Beach Convention & Entertainment Center and select hospitality locations at the upcoming Acura Grand Prix of Long Beach.

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Photo courtesy of ASM Global.

The implementation of reusable products is a key part of ASM Global’s bold sustainability goals, announced in 2023, which include the elimination of single-use plastic in front of house. Protecting the environment is one of the three pillars in the ASM Global Acts platform, which also includes investing in people and strengthening communities.

ASM Global Acts plans to roll out r.World’s products in its other venues across the country.

“We are pleased to have r.World as a supporter of ASM Global Acts,” said Shaun Beard, ASM Global senior vice president of food and beverage. “Our goal is to always provide our customers the best guest experiences in the live entertainment business, and r.World is clearly the top company in its field.”

“Thanks to r.World's reusable cup program, Long Beach Convention & Entertainment Center has become a shining example of how sustainability can be seamlessly woven into the fabric of large-scale events,” said Robert Smit, general manager. “Moreover, the sense of community fostered by this initiative is palpable. Knowing that we're all united in our commitment to sustainability creates a shared sense of purpose among attendees, enhancing the overall atmosphere of the event. I commend r.World for their dedication to environmental stewardship and look forward to seeing more venues adopt similar initiatives in the future.”

r.World is the nation’s No. 1 reuse program focused on building the infrastructure, platform and movement for the reuse economy. r.World provides simple, turnkey and cost-effective reusable alternatives — including r.Cup reusable cups and r.Ware reusable food ware containers — to replace single-use disposables. The company works with the world’s leading artists and brands at music and sports venues, corporate campuses, theaters, aquariums, zoos, and cultural institutions across the country… anywhere there is single-use waste.

“We’re thrilled to support ASM Global Acts to bring reuse to their vast network of venues,” said Michael Martin, founder and CEO of r.World. “Their commitment to sustainability innovations like reuse is playing an important role in accelerating the impact and awareness of the reuse movement.”

Unveiled in 2021, ASM Global Acts has spearheaded numerous philanthropic endeavors, including expanded scholarship and internship programs, waste diversion and sustainability programs, and community giving efforts. With over 40 venues, ASM Global has the largest portfolio of certified green venues in the world.

The Acura Grand Prix of Long Beach will be held April 19-21.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management — delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. Follow us on Facebook, Instagram, LinkedIn and Twitter. asmglobal.com

About r.World

Initially targeting the more than 4 billion single-use cups used at live events in North America each year, r.World began its reusable r.Cup services in 2017 on U2’s Joshua Tree Tour. The company works with world leading artists, including U2, The Rolling Stones, AJR, Billie Eilish, Jack Johnson and many more as well as leading brands, including AEG and Coca-Cola. r.World is powered by r.Turn, the company’s platform that tracks inventory and environmental impact. r.World is globally recognized as a sustainability innovator with awards including being named as a Fast Company “Most Innovative Company” (2020), Fast Company “World Changing Idea” (2021), and The Reusies 2022 “Most Innovative Reuse Company” (Food & Beverage). For more information, visit rworldreuse.com.

About Long Beach Convention & Entertainment Center

Nestled in the heart of Long Beach’s downtown waterfront, Long Beach Convention & Entertainment Center stands as a modern and stylish facility. Encompassing over 480,000 square feet of flexible exhibit and meeting space, this premier venue hosts the Long Beach Terrace Theater (seating 3,000) and the Beverly O’Neill Theater (seating 800) along with four ballrooms, an arena (seating 13,500), and 34 multipurpose meeting rooms. The glass-domed Promenade Atrium offers sweeping views of the scenic waterfront and downtown skyline serving as an enchanting setting for pre-functions, receptions and special events, including outdoor festival areas. Additional pre-function and special event spaces comprise the outdoor Promenade Plaza, Terrace Lobby & Plaza, The Cove, Pacific Gallery & Patio, Pacific Ballroom & Arena, and the Top of the Lot. Our venue incorporates extensive festival areas, and versatile meeting spaces can be swiftly transformed into the perfect venue for any event. Equipped with built-in décor, theatrical lighting and rigging, the center ensures not only unique and memorable experiences but also substantial cost savings for clients.

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