Geneva, Switzerland - Rolex, the renowned luxury watch manufacturer, has announced a price increase for all of its watches. The increase is set to take effect from January 1st 2023. The new prices will reflect an average increase of about 4.89%, with some models seeing a higher increase.
The price increase will affect all models of Rolex, including the iconic Submariner, the Daytona, Datejust, Day-Date, and the Sky-Dweller. Rolex Oyster Perpetual reference 126000 has seen a significant jump in retail pricing of about 6%. Rolex claims that the price increase will not affect the availability of their watches. The Swiss manufacturer will continue to maintain strict production numbers to ensure top-notch quality and the exclusivity that comes from owning a Rolex.
With the announcement of the price increase, customers will be able to purchase all Rolex models at the new retail prices. Popular models like the Rolex Pepsi and Rolex Batman will now cost $10,750 instead of $10,550, which is a 1.90% increase in price. Clients looking for the classy and elegant Oyster Perpetual will have to pay a 5-6% higher price than before. For example, the price of reference 126000 has been increased from $5,800 to 6,150.
Even the price of the Rolex DayDate has been increased. The model that was earlier priced at $37,600 has now been listed for $38,900. Similarly, a Rolex Starbucks that was earlier priced at $10,650 has now been increased to $10,850. Even though the regular green bezel Submariner has seen a price increase of 1.88%, the Rolex Submariner Black bezel has seen an even higher price increase. From $10,100, the price has been increased to $10,350, making up for a 2.48% increase in price.
Furthermore, the immensely popular Rolex Daytona has now increased from $14,600 to $14,900. It marks an increase of 2.05% in the retail price. Rolex Sky-Dweller, which is one of the latest additions to the Rolex collection, is now available for a retail price of $16,000. Earlier, the watch was available for a price of $15,500, which means that the price has now been increased by 3.23%.
Rolex Datejust and Sea-Dweller models are also affected by the price increase. Previously, a stainless steel Rolex Datejust was available for a price of $7,900, which has now been increased to $8,150. As for the Rolex Sea-Dweller, the price has been increased from $12,950 to $13,350 marking an increase of 3.09%.
Lastly, the Rolex Milgauss has seen a price increase of 2.17%. The watch is now listed at $9,400, which is a $200 increase from its previous retail price of $9,200.
The only watch that is unaffected by the price increase is the Rolex Yacht-Master II reference 116680. The watch is still available for a retail price of $18,800.
Rolex has been known for its exceptional craftsmanship, precision and durability for over a century. The brand is synonymous with quality, reliability and timeless design. Rolex watches are not only timepieces but also status symbols. These watches are worn by royalty, celebrities and successful individuals. The brand's commitment to quality is evident in every stage of production, from the sourcing of raw materials to the final assembly of the watches.
However, the cost of producing such high-quality watches has risen significantly in recent years. The price of raw materials, such as stainless steel and gold has increased. Rolex also invests a lot in labor, research, and development. In addition, the brand continues investing heavily in new technologies and production methods to ensure that its watches are at the forefront of innovation. As a result, Rolex has decided to increase the prices of its watches to cover these rising costs.
Despite the price increase, Rolex will continue to offer the best quality products along with exceptional service. Every watch is still made by hand in Switzerland using only the finest materials and state-of-the-art technologies. Rolex watches are still the epitome of luxury and are designed to last a lifetime.
The prices are updated already, and the same is being reflected on the Rolex website. Customers can also visit their nearest authorized dealers to check the retail prices for all watches. Rolex also encourages customers to schedule an appointment with one of its experts to help them find the perfect watch to suit their needs.
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