JOYPACK CO., LTD. announced that its immersive facility for experiencing Japanese culture, SUSHI Making Experience JOY ASAKUSA, has introduced a vegetarian-friendly sushi-making menu that does not include fish.

Since its founding, the company has focused on offering fun and enjoyable experiences through “entertainment.” Moving forward, it will continue to create opportunities for people to indulge in the field of food, a daily necessity.

Background of New Menu Development

While countless international tourists have been visiting Japan in recent years, vegetarian and vegan visitors often have limited opportunities to enjoy one of Japan’s traditional culinary arts: sushi. Recognizing the cultural significance of sushi, the new menu was developed to ensure that all guests have the opportunity to enjoy the traditional cuisine during their trip to Japan.

Sushi Made With Carefully Selected Vegetables

Guests will be treated to an array of fresh, carefully selected vegetables, prepared using unique Japanese techniques including boiling with salt, salting, pickling, and fermentation. These methods enhance the natural sweetness of the ingredients, which are paired with the restaurant’s signature sushi vinegar. The experience features seasonal vegetables that are full of flavor and nutritional value, ensuring that each visit offers a new encounter with different seasonal ingredients.

Immersive Japanese Cultural Experience

In addition to offering a sushi-making experience, the establishment provides an introduction to Japanese culture. A large curved screen within the venue displays Japanese traditions and the history of sushi, creating an immersive atmosphere. Visitors can delve into Japanese culture through an entertaining two-hour session.

Embodiment of Japanese "Omotenashi" in 74 Languages

The establishment employs staff proficient in English and features state-of-the-art AI voice translators, enabling communication in 74 languages.

The venue provides a welcoming atmosphere and offers clear and comprehensive explanations of sushi and Japanese culture, reflecting Japan's renowned "omotenashi" hospitality.

Continuing Sushi Experiences at Home

The sushi experience extends beyond the establishment. Visitors can purchase various sushi-making tools and take home recipes, allowing them to continue the experience with friends and family. These tools have been developed in collaboration with some of Japan's most renowned brands.

1. Sushi Vinegar: By “Tobaya Suten” (Fukui Prefecture), which has preserved traditional brewing methods since the Edo period

2. Sushi Plates: By “Mashikoyaki Kamamoto Yokoyama” (Tochigi Prefecture), a traditional and popular producer of Mashiko ware

3. Sushi Barrels: By “Shimizu Mokuzai Sangyo” (Nagano Prefecture), a wood processing manufacturer with a reputation for exceptional skill and experience

These products are used during the sushi-making experience and are also available for purchase as souvenirs.

Program Details (Approximately 2 Hours)

- Free Drink: Japanese green tea, mineral water, beer, sake

- Preparing Sushi Rice

- Sushi Making Experience (total 12 pieces)

- Boiling With Salt: Kabocha Squash, Sweet Corn, Potato, Broccoli

- Salting: Various Pickled Vegetables

- Pickling: Daikon Radish, Bell Pepper

- Fermentation: Narazuke, Iburigakko, Sakezuke, etc.

- Gunkan Roll Experience: Avocado Paste, Kabocha Squash Paste, etc.

- Enjoying the Meal

*Sushi ingredients are subject to change based on the season and availability.

Facility Information

Facility Name: SUSHI Making Experience JOY ASAKUSA

Address: THE CITY Asakusa 5F, 2-18-16 Kaminarimon 2-chome, Taito City, Tokyo 111-0034, Japan

Capacity: 10 people per session

Experience Hours: Session 1: 10:00 AM - 12:00 PM, Session 2: 2:00 PM - 4:00 PM

Every Closed: Tuesday and Wednesday

Access by Train:

- 0 minutes walk from Exit A4 of Toei Asakusa Line Asakusa Station

- 1 minute walk from Exit 2 of Tokyo Metro Ginza Line Asakusa Station

- 2 minutes walk from Tobu Skytree Line Asakusa Station

- 6 minutes walk from Tsukuba Express Asakusa Station

Website: https://sushi-joy.jp

Contact Information

Contact Person: Shunsuke Saito

Phone: +81-3-6823-8848

Email: joy.sushi.official@gmail.com

Company Overview

Company Name: JOYPACK Co.,Ltd.

Head Office Location: 36-11 Higashiarai, Tsukuba, Ibaraki, Japan

Sales: 106.6B JPY (Fiscal Year ending September 2023)

Business Description: Management of amusement facilities

Vegetarian sushi made with fresh ingredients

Vibrant sushi toppings carefully prepared using a variety of cooking methods

Immersive sushi-making experience allowing guests to enjoy Japanese culture

Media Contact
Company Name: JOYPACK Co.,Ltd.
Contact Person: Shunsuke Saito
Email: Send Email
City: Taito City
State: Tokyo
Country: Japan
Website: https://sushi-joy.jp/home/en