M3lleo SportswearGTW Brand, “Revamped Logo” 2024

April 28, 2024 at 13:21 PM EDT

As a kid M3lleo always desired his own clothing brand. It started after graduating from Johnson C. Smith University college. At the time, M3lleo found it hard to focus on because college was in the way which was understandable with a workload in school. He stated, “I just couldn’t think of a better brand name for my clothing line years ago. I think now because my brain developed more of a change in fashion. This young generation I found things of what they like and what type of styles to create that’s why now it’s easy for me to understand world trade. It took me forever to gravitate to a color scheme, logo or what type of logo but mainly procrastination played a key to my frustration with a design.” So now that he’s finally figured it out, he can pursue his success.

M3lleo believes this is a side hustle to make income when he’s at home and this is a great source of revenue to keep him paying his bills. If you ask me? I believe that this generational wealth can help people touch money for a descent living only when you understand the business side of things and knowing how it works you can find your self being your own boss or entrepreneur. “The reason why I started my own clothing is to use it as a source of income and a side hustle. I enjoy what I do, fashion is the lifestyle I live for aside from my personal life. The change, this new generation has grown tremendously so because of this influence being fashionable is a place to create.”

“G.T.W Sportswear uses an authentic material giving a sporty, texture feeling for comfort and durability. G.T.W Sportswear brand logo symbolizes an athletic sugar skull that represents "GRIND TIL YOU DIE" type of motto”.

“Once I finally learned the business side of things about making my own clothing called, “SportswearGTW” I started to really find the meaning for the brand. The meaning for the brand that I chose was of course “Sportswear” but what makes it different is “G.T.W” which means, "Get this work”. That means something good about the brand. It makes sense to me and it’s very simple.

Over the years I’ve finally begun to get it all down pack found my purpose of being who I am, knowing why I do what I do and after many times of failure to create things that I didn’t like I envisioned more details with creating the best logo for my business.

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