Brett Jones, founder of Semper Ads, has formed an exclusive partnership with BriefLogic AI. Jones discusses this and other company updates in a recent interview with Advertising Champions.
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Semper Ads founder Brett Jones has announced an exclusive partnership with BriefLogic AI in an effort to strengthen its AI-enabled services. Through this move, Semper Ads' clients can now enhance creative brief crafting with a generative AI designed to create non-generic output.
More details can be found at https://brieflogic.com/
Jones discusses the reasons for the partnership in a conversation with Tony Stanol on Advertising Champions with Daily News Network. He explains that the partnership helps mid-market to large companies use AI correctly to augment their current marketing strategies. Specifically, business leaders can now create more comprehensive creative briefs to give to their in-house marketing team or freelance content writers.
"Semper Ads is powered by technology like BriefLogic AI One, the industry’s first tool to help marketers write the best damn briefs of their careers which serves as the 'prime prompt' that serves all other prompts in the GenAI supply chain," Jones said in the interview.
New research by Salesforce suggests that 75% of generative AI users look to automate tasks for work communications, particularly in creating creative brief outlines for their companies. However, Jones explains that traditional AI software, such as Chat GPT, is not yet fully capable of generating high-level content briefs. He says that marketing briefs made by these tools are only average at best and full of vague wording.
Semper Ads now works with BriefLogic AI to help executives draft better-quality content briefs so they can focus on other aspects of their advertising campaign. The team provides end-to-end digital marketing services, including advertising consulting and virtual production. Further details can be found at https://semperads.com/services/
In line with the announcement and to celebrate its first anniversary, Semper Ads is giving away 10 custom creative briefs created with the beta release of BriefLogic AI.
"AI has impacted all areas of creative work, from content writing to voice acting, and now brief writing," Jones said. "Agency folks know that good work is only possible with a coherent creative brief, and this is something most AI tools today struggle with—something that this partnership has solved."
Interested parties can find more information by visiting https://dailynewsnetwork.com/2024/shows/advertising-champions/advertising-champions-with-brett-jones-of-semper-ads/
Contact Info:
Name: Brett Jones
Email: Send Email
Organization: Semper Ads
Address: 1007 N Orange Street, Wilmington, Delaware 19801, United States
Website: https://semperads.com
Source: PressCable
Release ID: 89144848
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