JPMorgan has a pair of actively managed, options-enhanced equity ETF strategies with a combined $35 billion in assets. Did it just launch what will be a third successful one? On Friday, the JPMorgan Hedged Equity Laddered Overlay ETF (HELO) began trading. According to JPMorgan, HELO has the same philosophy as a strong performing JPMorgan mutual fund and [...] The post JPMorgan Says HELO to Advisors Seeking Downside Protection appeared first on ETF Trends .